Subject: Maximizing Sales with Inbound Tourism & AI
Good morning!
This is Howard Joyman.
Lately, I’ve been experimenting with programming using ChatGPT Pro.
To be honest, I still don’t fully understand it yet (laughs).
But using AI has made it possible to do things I never could before,
which has broadened my world and made everything more exciting!
This morning, I was working with ChatGPT
to develop a stock trading tool,
but in the future, I plan to create various marketing tools.
For instance, I’m refining the website auto-posting system
and the Instagram automation tool that I built in January,
and I want to incorporate more semi-automated and fully automated solutions
into different aspects of business operations.
◼️ Why Small Businesses Must Move Faster Than Large Corporations
When it comes to restaurants,
large chains have the upper hand in capital, pricing power, and supply networks.
Similarly, in the beauty industry,
large franchises have stronger supply chains and better material pricing.
However, large corporations have a major weakness:
Because they have so many locations,
it takes time for them to unify decisions and implement changes.
That’s where small businesses can win.
By increasing originality and acting faster,
small businesses can stay ahead of the game before large corporations catch up.
This is exactly why inbound tourism strategies are incredibly effective.
◼️ Attracting Inbound Tourists Can Skyrocket Sales
Yesterday, I talked about how sales struggles are really a customer acquisition issue.
When thinking about customer acquisition,
consider the difference between those who see 1,000 yen as “expensive”
and those who see 1,000 yen as “cheap.”
The customers you target dramatically impact your business.
If you attract people who think 1,000 yen is expensive,
you’ll constantly feel pressured to lower prices.
On the other hand, if your customers think 1,000 yen is cheap,
you can raise prices to 1,200 yen or 1,300 yen
without resistance and increase profits.
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