{"id":449,"date":"2025-09-12T10:52:03","date_gmt":"2025-09-12T01:52:03","guid":{"rendered":"https:\/\/haward-joyman.com\/beauty\/?p=449"},"modified":"2025-09-22T14:17:39","modified_gmt":"2025-09-22T05:17:39","slug":"%e3%83%81%e3%83%a9%e3%82%b7%e3%81%ae%e5%8f%8d%e5%bf%9c%e3%82%92%e6%b8%ac%e5%ae%9a%e3%81%97%e3%81%a6%e6%94%b9%e5%96%84%e3%81%99%e3%82%8b%e4%bb%95%e7%b5%84%e3%81%bf%e4%bd%9c%e3%82%8a","status":"publish","type":"post","link":"https:\/\/haward-joyman.com\/beauty\/%e3%83%81%e3%83%a9%e3%82%b7%e3%81%ae%e5%8f%8d%e5%bf%9c%e3%82%92%e6%b8%ac%e5%ae%9a%e3%81%97%e3%81%a6%e6%94%b9%e5%96%84%e3%81%99%e3%82%8b%e4%bb%95%e7%b5%84%e3%81%bf%e4%bd%9c%e3%82%8a\/","title":{"rendered":"\u30c1\u30e9\u30b7\u306e\u53cd\u5fdc\u3092\u6e2c\u5b9a\u3057\u3066\u6539\u5584\u3059\u308b\u4ed5\u7d44\u307f\u4f5c\u308a"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\">\u30c1\u30e9\u30b7\u306e\u53cd\u5fdc\u3092\u6e2c\u5b9a\u3057\u3066\u6539\u5584\u3059\u308b\u4ed5\u7d44\u307f\u4f5c\u308a<\/h1>\n\n\n\n<h2 class=\"wp-block-heading\">\u306a\u305c\u30c1\u30e9\u30b7\u306e\u52b9\u679c\u6e2c\u5b9a\u304c\u96c6\u5ba2\u6210\u529f\u306e\u9375\u306a\u306e\u304b\uff1f<\/h2>\n\n\n\n<p>\u300c\u30c1\u30e9\u30b7\u3092\u914d\u3063\u3066\u3044\u308b\u3051\u3069\u3001\u672c\u5f53\u306b\u52b9\u679c\u304c\u3042\u308b\u306e\u304b\u5206\u304b\u3089\u306a\u3044&#8230;\u300d <br>\u300c\u4f55\u3068\u306a\u304f\u53cd\u5fdc\u304c\u3042\u308b\u3088\u3046\u306a\u6c17\u306f\u3059\u308b\u3051\u3069\u3001\u5177\u4f53\u7684\u306a\u6570\u5b57\u304c\u5206\u304b\u3089\u306a\u3044&#8230;\u300d<\/p>\n\n\n\n<p>\u5b9f\u306f\u3001<strong>\u79d1\u5b66\u7684\u306a\u52b9\u679c\u6e2c\u5b9a\u3068\u6539\u5584\u306e\u4ed5\u7d44\u307f<\/strong>\u304c\u3042\u308c\u3070\u3001<br>\u30c1\u30e9\u30b7\u306e\u52b9\u679c\u30923-5\u500d\u306b\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3093\u3067\u3059\u3002<\/p>\n\n\n\n<p><strong>\u6e2c\u5b9a\u30fb\u6539\u5584\u30b7\u30b9\u30c6\u30e0\u306e\u5a01\u529b<\/strong>\uff1a<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>\u3010\u6e2c\u5b9a\u306a\u3057\u306e\u904b\u7528\u3011\n\u300c\u4f55\u3068\u306a\u304f\u52b9\u679c\u304c\u3042\u308b\u300d\u611f\u899a\n\u53cd\u5fdc\u7387\uff1a0.6-1.0%\u3067\u505c\u6ede\n\u6539\u5584\u70b9\u304c\u5206\u304b\u3089\u305a\u540c\u3058\u5931\u6557\u3092\u7e70\u308a\u8fd4\u3057\n\u4e88\u7b97\u306e\u7121\u99c4\u9063\u3044\n\n\u3010\u79d1\u5b66\u7684\u6e2c\u5b9a\u30fb\u6539\u5584\u904b\u7528\u3011\n\u6570\u5024\u306b\u57fa\u3065\u304f\u660e\u78ba\u306a\u5224\u65ad\n\u53cd\u5fdc\u7387\uff1a\u7d99\u7d9a\u7684\u5411\u4e0a\uff08\u6700\u7d422.5%\u9054\u6210\uff09\n\u5931\u6557\u8981\u56e0\u3092\u7279\u5b9a\u3057\u540c\u3058\u9593\u9055\u3044\u3092\u56de\u907f\n\u4e88\u7b97\u52b9\u7387\u304c3-4\u500d\u5411\u4e0a\n<\/code><\/pre>\n\n\n\n<h2 class=\"wp-block-heading\">\u3010\u5b9f\u4f8b\u3011\u6e2c\u5b9a\u30fb\u6539\u5584\u30b7\u30b9\u30c6\u30e0\u3067\u53cd\u5fdc\u7387\u30923.2\u500d\u5411\u4e0a\u3055\u305b\u305f\u7f8e\u5bb9\u5ba4<\/h2>\n\n\n\n<p><strong>\u7f8e\u5bb9\u5ba4J\u5e97\u306e\u6e2c\u5b9a\u30fb\u6539\u5584\u30d7\u30ed\u30b8\u30a7\u30af\u30c8<\/strong>\uff1a<\/p>\n\n\n\n<p><strong>\u5e97\u8217\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb<\/strong>\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u7acb\u5730\uff1a\u5730\u65b9\u90fd\u5e02\uff08\u4eba\u53e38\u4e07\u4eba\uff09<\/li>\n\n\n\n<li>\u55b6\u696d\uff1a4\u5e74\u76ee<\/li>\n\n\n\n<li>\u8ab2\u984c\uff1a\u30c1\u30e9\u30b7\u52b9\u679c\u306e\u53ef\u8996\u5316\u30fb\u6539\u5584<\/li>\n\n\n\n<li>\u671f\u9593\uff1a12\u30f6\u6708\u306e\u7d99\u7d9a\u6e2c\u5b9a\u30fb\u6539\u5584<\/li>\n<\/ul>\n\n\n\n<p><strong>\u6e2c\u5b9a\u30fb\u6539\u5584\u30b7\u30b9\u30c6\u30e0\u306e\u7d50\u679c<\/strong>\uff1a<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>\u3010Phase 1\uff081-3\u30f6\u6708\uff09\u3011\u6e2c\u5b9a\u30b7\u30b9\u30c6\u30e0\u69cb\u7bc9\n\u521d\u671f\u53cd\u5fdc\u7387\uff1a0.8%\n\u6e2c\u5b9a\u7cbe\u5ea6\uff1a\u7d0470%\n\u6539\u5584\u306e\u65b9\u5411\u6027\uff1a\u4e0d\u660e\u78ba\n\n\u3010Phase 2\uff084-6\u30f6\u6708\uff09\u3011\u30c7\u30fc\u30bf\u84c4\u7a4d\u30fb\u5206\u6790\n\u53cd\u5fdc\u7387\u6539\u5584\uff1a1.4%\uff081.75\u500d\uff09\n\u6e2c\u5b9a\u7cbe\u5ea6\uff1a\u7d0490%\n\u6539\u5584\u8981\u56e0\uff1a\u7279\u5b9a\u958b\u59cb\n\n\u3010Phase 3\uff087-9\u30f6\u6708\uff09\u3011\u672c\u683c\u7684\u6539\u5584\u5b9f\u65bd\n\u53cd\u5fdc\u7387\u6539\u5584\uff1a2.1%\uff082.6\u500d\uff09\n\u6e2c\u5b9a\u7cbe\u5ea6\uff1a95%\u4ee5\u4e0a\n\u6539\u5584\u8981\u56e0\uff1a\u660e\u78ba\u306b\u7279\u5b9a\n\n\u3010Phase 4\uff0810-12\u30f6\u6708\uff09\u3011\u30b7\u30b9\u30c6\u30e0\u5b8c\u6210\u30fb\u5b89\u5b9a\u904b\u7528\n\u53cd\u5fdc\u7387\u6539\u5584\uff1a2.6%\uff083.2\u500d\uff09\n\u6295\u8cc7\u56de\u53ce\u7387\uff1a8.4\u500d\n\u4e88\u6e2c\u7cbe\u5ea6\uff1a95%\u4ee5\u4e0a\n\n\u3010\u5e74\u9593\u52b9\u679c\u3011\n\u30c1\u30e9\u30b7\u6295\u8cc7\uff1a\u5e7436\u4e07\u5186\n\u58f2\u4e0a\u52b9\u679c\uff1a\u5e74304\u4e07\u5186\nROI\uff1a8.4\u500d\n\u65b0\u898f\u5ba2\u7372\u5f97\uff1a312\u540d\uff08\u524d\u5e74\u6bd43.1\u500d\uff09\n<\/code><\/pre>\n\n\n\n<h2 class=\"wp-block-heading\">\u30c1\u30e9\u30b7\u52b9\u679c\u6e2c\u5b9a\u306e\u79d1\u5b66\u7684\u624b\u6cd5<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u3010\u624b\u6cd51\u3011\u30de\u30eb\u30c1\u30c1\u30e3\u30cd\u30eb\u30fb\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0<\/h3>\n\n\n\n<p><strong>\u57fa\u672c\u306e\u6e2c\u5b9a\u30c1\u30e3\u30cd\u30eb\u8a2d\u8a08<\/strong>\uff1a<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>\u3010\u30c1\u30e3\u30cd\u30eb1\u3011\u5c02\u7528\u96fb\u8a71\u756a\u53f7\n\u30fbIP\u96fb\u8a71\u30b5\u30fc\u30d3\u30b9\u6d3b\u7528\uff08\u6708500\u5186\u7a0b\u5ea6\uff09\n\u30fb\u30c1\u30e9\u30b7\u5c02\u7528\u756a\u53f7\u3092\u8a2d\u5b9a\n\u30fb\u901a\u5e38\u756a\u53f7\u3078\u306e\u8ee2\u9001\u8a2d\u5b9a\n\u30fb\u901a\u8a71\u8a18\u9332\u30fb\u9332\u97f3\u6a5f\u80fd\u3067\u8a73\u7d30\u5206\u6790\n\n\u8a2d\u5b9a\u4f8b\uff1a\n\u30e1\u30a4\u30f3\u96fb\u8a71\uff1a\u25cb\u25cb\u25cb-\u25cb\u25cb\u25cb\u25cb-1234\n\u30c1\u30e9\u30b7\u5c02\u7528\uff1a\u25cb\u25cb\u25cb-\u25cb\u25cb\u25cb\u25cb-5678\n\n\u3010\u30c1\u30e3\u30cd\u30eb2\u3011\u5c02\u7528WEB \u30da\u30fc\u30b8\n\u30fb\u30c1\u30e9\u30b7\u5c02\u7528\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u4f5c\u6210\n\u30fbGoogle Analytics\u8a2d\u5b9a\n\u30fb\u6d41\u5165\u5143\u306e\u8a73\u7d30\u5206\u6790\n\u30fb\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u6e2c\u5b9a\n\nURL\u4f8b\uff1a\n\u901a\u5e38\u30b5\u30a4\u30c8\uff1ahttps:\/\/salon.com\/\n\u30c1\u30e9\u30b7\u5c02\u7528\uff1ahttps:\/\/salon.com\/chirashi24\n\n\u3010\u30c1\u30e3\u30cd\u30eb3\u3011\u5c02\u7528\u30af\u30fc\u30dd\u30f3\u30b3\u30fc\u30c9\n\u30fb\u30c1\u30e9\u30b7\u3054\u3068\u306b\u7570\u306a\u308b\u30b3\u30fc\u30c9\u8a2d\u5b9a\n\u30fb\u5229\u7528\u7387\u30fb\u5229\u7528\u30bf\u30a4\u30df\u30f3\u30b0\u306e\u5206\u6790\n\u30fb\u30ea\u30d4\u30fc\u30c8\u5229\u7528\u306e\u8ffd\u8de1\n\n\u30b3\u30fc\u30c9\u4f8b\uff1a\n\u6625\u30c1\u30e9\u30b7\uff1aSPRING2024\n\u590f\u30c1\u30e9\u30b7\uff1aSUMMER2024\n<\/code><\/pre>\n\n\n\n<p><strong>QR\u30b3\u30fc\u30c9\u3092\u6d3b\u7528\u3057\u305f\u9ad8\u5ea6\u6e2c\u5b9a<\/strong>\uff1a<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>\u3010QR\u30b3\u30fc\u30c9\u8a2d\u8a08\u3011\n\u30fb\u30c1\u30e9\u30b7\u5225\u306b\u5c02\u7528QR\u4f5c\u6210\n\u30fb\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u30c4\u30fc\u30eb\u3068\u9023\u52d5\n\u30fb\u30b9\u30de\u30db\u5bfe\u5fdc\u30da\u30fc\u30b8\u306b\u8a98\u5c0e\n\u30fbLINE\u767b\u9332\u3068\u306e\u9023\u52d5\u3082\u53ef\u80fd\n\n\u3010\u6e2c\u5b9a\u53ef\u80fd\u30c7\u30fc\u30bf\u3011\n\u30fbQR\u30b9\u30ad\u30e3\u30f3\u6570\uff08\u95a2\u5fc3\u5ea6\uff09\n\u30fb\u30da\u30fc\u30b8\u6ede\u5728\u6642\u9593\uff08\u8208\u5473\u5ea6\uff09\n\u30fb\u96fb\u8a71\u30fb\u4e88\u7d04\u3078\u306e\u8ee2\u63db\u7387\n\u30fb\u5730\u57df\u5225\u30fb\u6642\u9593\u5225\u30a2\u30af\u30bb\u30b9\u50be\u5411\n\n\u3010QR\u6d3b\u7528\u306e\u52b9\u679c\u4f8b\u3011\n\u30c1\u30e9\u30b7A\uff1aQR\u30b9\u30ad\u30e3\u30f3\u73873.2%\n\u30c1\u30e9\u30b7B\uff1aQR\u30b9\u30ad\u30e3\u30f3\u73871.8%\n\u2192\u30c1\u30e9\u30b7A\u306e\u30c7\u30b6\u30a4\u30f3\u304c\u3088\u308a\u95a2\u5fc3\u3092\u5f15\u304f\n<\/code><\/pre>\n\n\n\n<h3 class=\"wp-block-heading\">\u3010\u624b\u6cd52\u3011\u6765\u5e97\u6642\u30fb\u4e88\u7d04\u6642\u306e\u8a73\u7d30\u78ba\u8a8d<\/h3>\n\n\n\n<p><strong>\u78ba\u8a8d\u30b7\u30b9\u30c6\u30e0\u306e\u6a19\u6e96\u5316<\/strong>\uff1a<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>\u3010\u96fb\u8a71\u4e88\u7d04\u6642\u306e\u78ba\u8a8d\u30d5\u30ed\u30fc\u3011\n\u300c\u304a\u96fb\u8a71\u3042\u308a\u304c\u3068\u3046\u3054\u3056\u3044\u307e\u3059\u3002\n\u521d\u56de\u306e\u3054\u5229\u7528\u3067\u3057\u3087\u3046\u304b\uff1f\u300d\n\n\u300c\u5f53\u5e97\u3092\u3069\u3061\u3089\u3067\u304a\u77e5\u308a\u306b\u306a\u308a\u307e\u3057\u305f\u304b\uff1f\u300d\n1. \u30c1\u30e9\u30b7\u30fb\u30d5\u30e9\u30a4\u30e4\u30fc\n2. \u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u691c\u7d22\n3. SNS\uff08Instagram\u30fbFacebook\u7b49\uff09\n4. \u53cb\u4eba\u30fb\u77e5\u4eba\u306e\u7d39\u4ecb\n5. \u901a\u308a\u304c\u304b\u308a\u30fb\u770b\u677f\n6. \u305d\u306e\u4ed6\n\n\u3010\u30c1\u30e9\u30b7\u306e\u5834\u5408\u306e\u8a73\u7d30\u78ba\u8a8d\u3011\n\u300c\u3042\u308a\u304c\u3068\u3046\u3054\u3056\u3044\u307e\u3059\u3002\n\u3069\u3061\u3089\u306e\u30c1\u30e9\u30b7\u3092\u3054\u89a7\u306b\u306a\u308a\u307e\u3057\u305f\u304b\uff1f\u300d\n\u30fb\u8272\u30fb\u30c7\u30b6\u30a4\u30f3\u306e\u7279\u5fb4\u78ba\u8a8d\n\u30fb\u53d7\u3051\u53d6\u3063\u305f\u6642\u671f\u30fb\u5834\u6240\u78ba\u8a8d\n\u30fb\u7279\u306b\u5370\u8c61\u306b\u6b8b\u3063\u305f\u5185\u5bb9\u78ba\u8a8d\n<\/code><\/pre>\n\n\n\n<p><strong>\u6765\u5e97\u6642\u306e\u8a73\u7d30\u30d2\u30a2\u30ea\u30f3\u30b0<\/strong>\uff1a<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>\u3010\u53d7\u4ed8\u3067\u306e\u78ba\u8a8d\u3011\n\u300c\u672c\u65e5\u306f\u3042\u308a\u304c\u3068\u3046\u3054\u3056\u3044\u307e\u3059\u3002\n\u4e8b\u524d\u306b\u304a\u805e\u304d\u3057\u305f\u30c1\u30e9\u30b7\u306e\u4ef6\u3067\u3059\u304c...\u300d\n\n\u3010\u8a73\u7d30\u78ba\u8a8d\u9805\u76ee\u3011\n\u30fb\u30c1\u30e9\u30b7\u3092\u53d7\u3051\u53d6\u3063\u305f\u65e5\u6642\n\u30fb\u30c1\u30e9\u30b7\u3092\u4fdd\u7ba1\u3057\u3066\u3044\u305f\u671f\u9593\n\u30fb\u6765\u5e97\u3092\u6c7a\u3081\u305f\u6c7a\u5b9a\u7684\u306a\u8981\u56e0\n\u30fb\u4ed6\u306b\u691c\u8a0e\u3057\u305f\u7f8e\u5bb9\u5ba4\u306f\u3042\u308b\u304b\n\u30fb\u30c1\u30e9\u30b7\u3067\u6700\u3082\u5370\u8c61\u306b\u6b8b\u3063\u305f\u5185\u5bb9\n\n\u3010\u8a18\u9332\u65b9\u6cd5\u3011\n\u9867\u5ba2\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0\u306b\u5165\u529b\n\u307e\u305f\u306f\u5c02\u7528\u8a18\u9332\u30b7\u30fc\u30c8\u306b\u8a18\u8f09\n<\/code><\/pre>\n\n\n\n<h3 class=\"wp-block-heading\">\u3010\u624b\u6cd53\u3011\u5730\u57df\u30fb\u30a8\u30ea\u30a2\u5225\u52b9\u679c\u6e2c\u5b9a<\/h3>\n\n\n\n<p><strong>\u30a8\u30ea\u30a2\u5206\u5272\u6e2c\u5b9a\u30b7\u30b9\u30c6\u30e0<\/strong>\uff1a<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>\u3010\u914d\u5e03\u30a8\u30ea\u30a2\u306e\u7d30\u5206\u5316\u3011\n\u30a8\u30ea\u30a2A\uff1a\u5e97\u8217\u5468\u8fba500m\uff08\u5f92\u6b69\u570f\uff09\n\u30a8\u30ea\u30a2B\uff1a500m-1km\uff08\u81ea\u8ee2\u8eca\u570f\uff09  \n\u30a8\u30ea\u30a2C\uff1a1km-2km\uff08\u81ea\u52d5\u8eca\u570f\u8fd1\u8ddd\u96e2\uff09\n\u30a8\u30ea\u30a2D\uff1a2km-3km\uff08\u81ea\u52d5\u8eca\u570f\u9060\u8ddd\u96e2\uff09\n\n\u3010\u30a8\u30ea\u30a2\u5225\u914d\u5e03\u7ba1\u7406\u3011\n\u5404\u30a8\u30ea\u30a21,000\u679a\u305a\u3064\u914d\u5e03\n\u914d\u5e03\u65e5\u6642\u306e\u8a18\u9332\n\u914d\u5e03\u65b9\u6cd5\u306e\u7d71\u4e00\uff08\u30dd\u30b9\u30c6\u30a3\u30f3\u30b0\uff09\n\u5929\u5019\u6761\u4ef6\u306e\u8a18\u9332\n<\/code><\/pre>\n\n\n\n<p><strong>\u30a8\u30ea\u30a2\u5225\u52b9\u679c\u5206\u6790\u4f8b<\/strong>\uff1a<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>\u3010\u5206\u6790\u7d50\u679c\u4f8b\u3011\n\u30a8\u30ea\u30a2A\uff1a\u53cd\u5fdc\u73872.8%\uff0828\u540d\/1,000\u679a\uff09\n\u30a8\u30ea\u30a2B\uff1a\u53cd\u5fdc\u73871.9%\uff0819\u540d\/1,000\u679a\uff09\n\u30a8\u30ea\u30a2C\uff1a\u53cd\u5fdc\u73871.2%\uff0812\u540d\/1,000\u679a\uff09\n\u30a8\u30ea\u30a2D\uff1a\u53cd\u5fdc\u73870.6%\uff086\u540d\/1,000\u679a\uff09\n\n\u3010\u7d50\u8ad6\u30fb\u6539\u5584\u30a2\u30af\u30b7\u30e7\u30f3\u3011\n\u30fb\u30a8\u30ea\u30a2A\u30fbB\u306b\u914d\u5e03\u3092\u96c6\u4e2d\n\u30fb\u30a8\u30ea\u30a2C\u30fbD\u306f\u914d\u5e03\u3092\u7e2e\u5c0f\u307e\u305f\u306f\u4e2d\u6b62\n\u30fb\u4e88\u7b97\u3092\u30a8\u30ea\u30a2A\u30fbB\u306b\u518d\u914d\u5206\n\u30fb\u30a8\u30ea\u30a2\u5225\u306e\u8a34\u6c42\u5185\u5bb9\u3092\u8abf\u6574\n<\/code><\/pre>\n\n\n\n<h2 class=\"wp-block-heading\">\u6e2c\u5b9a\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u30fb\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u3010\u30b7\u30b9\u30c6\u30e01\u3011\u30c7\u30b8\u30bf\u30eb\u7ba1\u7406\u30c4\u30fc\u30eb\u6d3b\u7528<\/h3>\n\n\n\n<p><strong>Google \u30b9\u30d7\u30ec\u30c3\u30c9\u30b7\u30fc\u30c8\u6d3b\u7528<\/strong>\uff1a<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>\u3010\u30c1\u30e9\u30b7\u52b9\u679c\u6e2c\u5b9a\u30b7\u30fc\u30c8\u3011\n\u5217A\uff1a\u914d\u5e03\u65e5\n\u5217B\uff1a\u30c1\u30e9\u30b7\u7248\uff08\u6625\u7248\u30fb\u590f\u7248\u7b49\uff09\n\u5217C\uff1a\u914d\u5e03\u30a8\u30ea\u30a2\n\u5217D\uff1a\u914d\u5e03\u679a\u6570\n\u5217E\uff1a\u914d\u5e03\u65b9\u6cd5\n\u5217F\uff1a\u5929\u5019\n\u5217G\uff1a\u53cd\u5fdc\u8005\u6570\uff081\u9031\u9593\u5f8c\uff09\n\u5217H\uff1a\u53cd\u5fdc\u8005\u6570\uff082\u9031\u9593\u5f8c\uff09\n\u5217I\uff1a\u53cd\u5fdc\u8005\u6570\uff081\u30f6\u6708\u5f8c\uff09\n\u5217J\uff1a\u6765\u5e97\u8005\u6570\n\u5217K\uff1a\u6765\u5e97\u7387\uff08%\uff09\n\u5217L\uff1a\u58f2\u4e0a\u52b9\u679c\n\u5217M\uff1aROI\n\u5217N\uff1a\u5099\u8003\n\n\u3010\u81ea\u52d5\u8a08\u7b97\u5f0f\u3011\n\u53cd\u5fdc\u7387\uff1d\u53cd\u5fdc\u8005\u6570\u00f7\u914d\u5e03\u679a\u6570\u00d7100\n\u6765\u5e97\u7387\uff1d\u6765\u5e97\u8005\u6570\u00f7\u53cd\u5fdc\u8005\u6570\u00d7100\nROI\uff1d\u58f2\u4e0a\u52b9\u679c\u00f7\u30b3\u30b9\u30c8\n<\/code><\/pre>\n\n\n\n<p><strong>\u5c02\u7528\u30a2\u30d7\u30ea\u30fbCRM\u30c4\u30fc\u30eb<\/strong>\uff1a<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>\u3010\u304a\u3059\u3059\u3081\u30c4\u30fc\u30eb\u3011\n\u30fbHubSpot\uff08\u7121\u6599\u7248\u3067\u3082\u5341\u5206\u6d3b\u7528\u53ef\u80fd\uff09\n\u30fbZoho CRM\uff08\u5c0f\u898f\u6a21\u30b5\u30ed\u30f3\u5411\u3051\uff09\n\u30fbkintone\uff08\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u69cb\u7bc9\uff09\n\u30fbNotion\uff08\u30aa\u30fc\u30eb\u30a4\u30f3\u30ef\u30f3\u7ba1\u7406\uff09\n\n\u3010\u6d3b\u7528\u6a5f\u80fd\u3011\n\u30fb\u9867\u5ba2\u60c5\u5831\u3068\u6765\u5e97\u7d4c\u8def\u306e\u7d10\u4ed8\u3051\n\u30fb\u81ea\u52d5\u30ec\u30dd\u30fc\u30c8\u751f\u6210\n\u30fb\u30b0\u30e9\u30d5\u30fb\u30c1\u30e3\u30fc\u30c8\u3067\u306e\u8996\u899a\u5316\n\u30fb\u30c1\u30fc\u30e0\u5171\u6709\u30fb\u6a29\u9650\u7ba1\u7406\n<\/code><\/pre>\n\n\n\n<h3 class=\"wp-block-heading\">\u3010\u30b7\u30b9\u30c6\u30e02\u3011\u30a2\u30ca\u30ed\u30b0\u8a18\u9332\u30b7\u30b9\u30c6\u30e0<\/h3>\n\n\n\n<p><strong>\u7d19\u30d9\u30fc\u30b9\u7ba1\u7406\u306e\u5229\u70b9<\/strong>\uff1a<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>\u3010\u30e1\u30ea\u30c3\u30c8\u3011\n\u30fb\u30b9\u30bf\u30c3\u30d5\u5168\u54e1\u304c\u7c21\u5358\u306b\u8a18\u5165\u53ef\u80fd\n\u30fb\u30b7\u30b9\u30c6\u30e0\u969c\u5bb3\u306e\u5f71\u97ff\u3092\u53d7\u3051\u306a\u3044\n\u30fb\u624b\u66f8\u304d\u306b\u3088\u308b\u8a73\u7d30\u30b3\u30e1\u30f3\u30c8\u53ef\u80fd\n\u30fb\u4f4e\u30b3\u30b9\u30c8\u3067\u5c0e\u5165\u30fb\u904b\u7528\u53ef\u80fd\n\n\u3010\u8a18\u9332\u30b7\u30fc\u30c8\u4f8b\u3011\n\u65e5\u4ed8\uff1a\u25cb\u6708\u25cb\u65e5\n\u304a\u5ba2\u3055\u3093\u540d\uff1a\u25cb\u25cb\u69d8\n\u6765\u5e97\u7d4c\u8def\uff1a\u25a1\u30c1\u30e9\u30b7 \u25a1\u30cd\u30c3\u30c8 \u25a1\u7d39\u4ecb \u25a1\u305d\u306e\u4ed6\n\u30c1\u30e9\u30b7\u306e\u5834\u5408\u306e\u8a73\u7d30\uff1a\n\u25a1\u6625\u306e\u65b0\u751f\u6d3b\u30c1\u30e9\u30b7\n\u25a1\u590f\u306e\u30c0\u30e1\u30fc\u30b8\u30b1\u30a2\u30c1\u30e9\u30b7  \n\u25a1\u79cb\u306e\u9aea\u8cea\u6539\u5584\u30c1\u30e9\u30b7\n\u25a1\u305d\u306e\u4ed6\uff08\u3000\u3000\u3000\u3000\u3000\uff09\n\n\u7279\u8a18\u4e8b\u9805\uff1a\n_________________________\n_________________________\n<\/code><\/pre>\n\n\n\n<h3 class=\"wp-block-heading\">\u3010\u30b7\u30b9\u30c6\u30e03\u3011\u52b9\u679c\u6e2c\u5b9a\u306e\u81ea\u52d5\u5316<\/h3>\n\n\n\n<p><strong>\u81ea\u52d5\u6e2c\u5b9a\u30b7\u30b9\u30c6\u30e0\u306e\u69cb\u7bc9<\/strong>\uff1a<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>\u3010WEB\u7d4c\u7531\u306e\u81ea\u52d5\u6e2c\u5b9a\u3011\n\u30fbGoogle Analytics\u8a2d\u5b9a\n\u30fb\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u76ee\u6a19\u8a2d\u5b9a\n\u30fbUTM\u30d1\u30e9\u30e1\u30fc\u30bf\u6d3b\u7528\n\u30fb\u30d2\u30fc\u30c8\u30de\u30c3\u30d7\u89e3\u6790\n\n\u3010\u96fb\u8a71\u7d4c\u7531\u306e\u81ea\u52d5\u6e2c\u5b9a\u3011  \n\u30fb\u30b3\u30fc\u30eb\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u5c0e\u5165\n\u30fb\u901a\u8a71\u9332\u97f3\u30fb\u6587\u5b57\u8d77\u3053\u3057\n\u30fb\u767a\u4fe1\u8005\u756a\u53f7\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\n\u30fb\u901a\u8a71\u6642\u9593\u30fb\u5185\u5bb9\u5206\u6790\n\n\u3010\u4e88\u7d04\u30b7\u30b9\u30c6\u30e0\u9023\u52d5\u3011\n\u30fb\u4e88\u7d04\u6642\u306e\u6765\u5e97\u7d4c\u8def\u81ea\u52d5\u8a18\u9332\n\u30fb\u9867\u5ba2\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0\u9023\u52d5\n\u30fb\u30ea\u30d4\u30fc\u30c8\u7387\u81ea\u52d5\u8a08\u7b97\n\u30fb\u58f2\u4e0a\u52b9\u679c\u81ea\u52d5\u7b97\u51fa\n<\/code><\/pre>\n\n\n\n<h2 class=\"wp-block-heading\">A\/B\u30c6\u30b9\u30c8\u306b\u3088\u308b\u79d1\u5b66\u7684\u6539\u5584\u624b\u6cd5<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u3010A\/B\u30c6\u30b9\u30c8\u8a2d\u8a08\u306e\u57fa\u672c\u3011<\/h3>\n\n\n\n<p><strong>\u30c6\u30b9\u30c8\u8981\u7d20\u306e\u512a\u5148\u9806\u4f4d<\/strong>\uff1a<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>\u3010\u9ad8\u30a4\u30f3\u30d1\u30af\u30c8\u8981\u7d20\u3011\n1. \u30ad\u30e3\u30c3\u30c1\u30b3\u30d4\u30fc\u30fb\u898b\u51fa\u3057\n2. \u30aa\u30d5\u30a1\u30fc\u30fb\u4fa1\u683c\u30fb\u7279\u5178\u5185\u5bb9\n3. \u30d3\u30b8\u30e5\u30a2\u30eb\u30fb\u5199\u771f\n4. \u30ec\u30a4\u30a2\u30a6\u30c8\u30fb\u69cb\u6210\n\n\u3010\u4e2d\u30a4\u30f3\u30d1\u30af\u30c8\u8981\u7d20\u3011\n5. \u8272\u4f7f\u3044\u30fb\u30c7\u30b6\u30a4\u30f3\u30c6\u30a4\u30b9\u30c8\n6. \u6587\u7ae0\u30fb\u8aac\u660e\u5185\u5bb9\n7. \u9023\u7d61\u5148\u30fb\u884c\u52d5\u4fc3\u9032\u90e8\u5206\n8. \u30b5\u30a4\u30ba\u30fb\u4ed5\u69d8\n\n\u3010\u4f4e\u30a4\u30f3\u30d1\u30af\u30c8\u8981\u7d20\u3011\n9. \u30d5\u30a9\u30f3\u30c8\u30fb\u6587\u5b57\u30b5\u30a4\u30ba\n10. \u7d30\u304b\u306a\u88c5\u98fe\u8981\u7d20\n<\/code><\/pre>\n\n\n\n<p><strong>A\/B\u30c6\u30b9\u30c8\u5b9f\u65bd\u624b\u9806<\/strong>\uff1a<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>\u3010Step 1\u3011\u4eee\u8aac\u8a2d\u5b9a\n\u30fb\u6539\u5584\u5bfe\u8c61\u8981\u7d20\u306e\u7279\u5b9a\n\u30fb\u6539\u5584\u4eee\u8aac\u306e\u660e\u6587\u5316\n\u30fb\u671f\u5f85\u52b9\u679c\u306e\u6570\u5024\u76ee\u6a19\u8a2d\u5b9a\n\n\u3010Step 2\u3011\u30c6\u30b9\u30c8\u8a2d\u8a08\n\u30fbA\u7248\u30fbB\u7248\u306e\u4f5c\u6210\n\u30fb\u914d\u5e03\u6761\u4ef6\u306e\u7d71\u4e00\n\u30fb\u6e2c\u5b9a\u671f\u9593\u30fb\u30b5\u30f3\u30d7\u30eb\u6570\u306e\u8a2d\u5b9a\n\n\u3010Step 3\u3011\u5b9f\u65bd\u30fb\u6e2c\u5b9a\n\u30fb\u540c\u6642\u671f\u30fb\u540c\u6761\u4ef6\u3067\u306e\u914d\u5e03\n\u30fb\u30c7\u30fc\u30bf\u306e\u7d99\u7d9a\u7684\u53ce\u96c6\n\u30fb\u5916\u90e8\u8981\u56e0\u306e\u8a18\u9332\n\n\u3010Step 4\u3011\u5206\u6790\u30fb\u5224\u5b9a\n\u30fb\u7d71\u8a08\u7684\u6709\u610f\u6027\u306e\u78ba\u8a8d\n\u30fb\u52dd\u5229\u7248\u306e\u6c7a\u5b9a\n\u30fb\u6b21\u56de\u30c6\u30b9\u30c8\u3078\u306e\u5b66\u7fd2\u6d3b\u7528\n<\/code><\/pre>\n\n\n\n<h3 class=\"wp-block-heading\">\u3010\u5b9f\u8df5\u7684A\/B\u30c6\u30b9\u30c8\u4e8b\u4f8b\u3011<\/h3>\n\n\n\n<p><strong>\u30c6\u30b9\u30c8\u4e8b\u4f8b1\uff1a\u30ad\u30e3\u30c3\u30c1\u30b3\u30d4\u30fc\u6539\u5584<\/strong>\uff1a<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>\u3010\u4eee\u8aac\u3011\n\u300c\u75db\u307f\u8a34\u6c42\u306e\u65b9\u304c\u52b9\u679c\u7684\u300d\n\n\u3010A\u7248\u3011\u300c\u7f8e\u3057\u3044\u9aea\u306b\u306a\u308a\u307e\u305b\u3093\u304b\uff1f\u300d\n\u3010B\u7248\u3011\u300c\u305d\u306e\u30d1\u30b5\u30d1\u30b5\u9aea\u3001\u3053\u306e\u307e\u307e\u3067\u5927\u4e08\u592b\uff1f\u300d\n\n\u3010\u5b9f\u65bd\u6761\u4ef6\u3011\n\u5404\u72481,000\u679a\u3001\u540c\u30a8\u30ea\u30a2\u3001\u540c\u30bf\u30a4\u30df\u30f3\u30b0\u914d\u5e03\n\u6e2c\u5b9a\u671f\u9593\uff1a2\u9031\u9593\n\n\u3010\u7d50\u679c\u3011\nA\u7248\u53cd\u5fdc\u7387\uff1a0.7%\uff087\u540d\uff09\nB\u7248\u53cd\u5fdc\u7387\uff1a1.6%\uff0816\u540d\uff09\n\n\u3010\u7d50\u8ad6\u3011\n\u75db\u307f\u8a34\u6c42\u304c\u52b9\u679c\u7684\uff082.3\u500d\u306e\u5dee\uff09\n\u4eca\u5f8c\u306f\u75db\u307f\u8a34\u6c42\u3092\u57fa\u672c\u3068\u3059\u308b\n<\/code><\/pre>\n\n\n\n<p><strong>\u30c6\u30b9\u30c8\u4e8b\u4f8b2\uff1a\u30aa\u30d5\u30a1\u30fc\u5185\u5bb9\u6539\u5584<\/strong>\uff1a<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>\u3010\u4eee\u8aac\u3011  \n\u300c\u5177\u4f53\u7684\u306a\u7279\u5178\u306e\u65b9\u304c\u53cd\u5fdc\u304c\u826f\u3044\u300d\n\n\u3010A\u7248\u3011\u300c\u521d\u56de20%OFF\u300d\n\u3010B\u7248\u3011\u300c\u30ab\u30c3\u30c8+\u30ab\u30e9\u30fc\u901a\u5e3812,000\u5186\u21927,800\u5186\u300d\n\n\u3010\u5b9f\u65bd\u6761\u4ef6\u3011\n\u5404\u7248800\u679a\u3001\u7570\u306a\u308b\u30a8\u30ea\u30a2\u3001\u540c\u9031\u914d\u5e03\n\u6e2c\u5b9a\u671f\u9593\uff1a3\u9031\u9593\n\n\u3010\u7d50\u679c\u3011\nA\u7248\u53cd\u5fdc\u7387\uff1a1.1%\uff089\u540d\uff09\nB\u7248\u53cd\u5fdc\u7387\uff1a1.8%\uff0814\u540d\uff09\n\n\u3010\u7d50\u8ad6\u3011\n\u5177\u4f53\u7684\u91d1\u984d\u8868\u793a\u304c\u52b9\u679c\u7684\n\u4fa1\u683c\u8868\u793a\u306f\u5177\u4f53\u7684\u91d1\u984d\u3092\u57fa\u672c\u3068\u3059\u308b\n<\/code><\/pre>\n\n\n\n<h3 class=\"wp-block-heading\">\u3010\u591a\u5909\u91cf\u30c6\u30b9\u30c8\uff08MVT\uff09\u306e\u6d3b\u7528\u3011<\/h3>\n\n\n\n<p><strong>\u8907\u6570\u8981\u7d20\u540c\u6642\u30c6\u30b9\u30c8<\/strong>\uff1a<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>\u3010\u30c6\u30b9\u30c8\u8981\u7d20\u3011\n\u8981\u7d201\uff1a\u30ad\u30e3\u30c3\u30c1\u30b3\u30d4\u30fc\uff08A1\u30fbA2\uff09\n\u8981\u7d202\uff1a\u5199\u771f\uff08B1\u30fbB2\uff09  \n\u8981\u7d203\uff1a\u4fa1\u683c\u8868\u793a\uff08C1\u30fbC2\uff09\n\n\u3010\u30c6\u30b9\u30c8\u30d1\u30bf\u30fc\u30f3\u3011\n\u30d1\u30bf\u30fc\u30f31\uff1aA1-B1-C1\n\u30d1\u30bf\u30fc\u30f32\uff1aA1-B1-C2\n\u30d1\u30bf\u30fc\u30f33\uff1aA1-B2-C1\n\u30d1\u30bf\u30fc\u30f34\uff1aA1-B2-C2\n\u30d1\u30bf\u30fc\u30f35\uff1aA2-B1-C1\n\u30d1\u30bf\u30fc\u30f36\uff1aA2-B1-C2\n\u30d1\u30bf\u30fc\u30f37\uff1aA2-B2-C1  \n\u30d1\u30bf\u30fc\u30f38\uff1aA2-B2-C2\n\n\u3010\u5fc5\u8981\u30b5\u30f3\u30d7\u30eb\u6570\u3011\n\u5404\u30d1\u30bf\u30fc\u30f3\u6700\u4f4e500\u679a\n\u7dcf\u914d\u5e03\u679a\u6570\uff1a4,000\u679a\n\u6e2c\u5b9a\u671f\u9593\uff1a1\u30f6\u6708\n<\/code><\/pre>\n\n\n\n<h2 class=\"wp-block-heading\">\u7d99\u7d9a\u6539\u5584\u306ePDCA\u30b5\u30a4\u30af\u30eb\u69cb\u7bc9<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u3010Plan\uff08\u8a08\u753b\uff09\u3011\u6539\u5584\u8a08\u753b\u7acb\u6848<\/h3>\n\n\n\n<p><strong>\u6708\u6b21\u6539\u5584\u8a08\u753b\u306e\u7acb\u3066\u65b9<\/strong>\uff1a<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>\u3010\u73fe\u72b6\u5206\u6790\uff08\u6708\u521d\uff09\u3011\n\u30fb\u524d\u6708\u30c7\u30fc\u30bf\u306e\u8a73\u7d30\u5206\u6790\n\u30fb\u6539\u5584\u30dd\u30a4\u30f3\u30c8\u306e\u7279\u5b9a\n\u30fb\u65b0\u3057\u3044\u4eee\u8aac\u306e\u8a2d\u5b9a\n\n\u3010\u6539\u5584\u65bd\u7b56\u8a08\u753b\u3011\n\u30fb\u512a\u5148\u6539\u5584\u8981\u7d20\u306e\u6c7a\u5b9a\n\u30fbA\/B\u30c6\u30b9\u30c8\u8a08\u753b\u306e\u4f5c\u6210\n\u30fb\u5fc5\u8981\u30ea\u30bd\u30fc\u30b9\u30fb\u4e88\u7b97\u306e\u78ba\u4fdd\n\u30fb\u5b9f\u65bd\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb\u306e\u8a2d\u5b9a\n\n\u3010\u76ee\u6a19\u8a2d\u5b9a\u3011\n\u30fb\u6539\u5584\u76ee\u6a19\u5024\u306e\u8a2d\u5b9a\uff08\u53cd\u5fdc\u7387\u30fbROI\u7b49\uff09\n\u30fb\u6e2c\u5b9a\u65b9\u6cd5\u30fb\u5224\u5b9a\u57fa\u6e96\u306e\u6c7a\u5b9a\n\u30fb\u6210\u529f\u30fb\u5931\u6557\u306e\u5224\u65ad\u57fa\u6e96\u660e\u78ba\u5316\n<\/code><\/pre>\n\n\n\n<p><strong>\u5e74\u6b21\u6226\u7565\u8a08\u753b<\/strong>\uff1a<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>\u3010\u5e74\u9593\u6539\u5584\u30c6\u30fc\u30de\u8a2d\u5b9a\u3011\nQ1\uff1a\u57fa\u672c\u6e2c\u5b9a\u30b7\u30b9\u30c6\u30e0\u69cb\u7bc9\u30fb\u30c7\u30fc\u30bf\u53ce\u96c6\nQ2\uff1aA\/B\u30c6\u30b9\u30c8\u306b\u3088\u308b\u8981\u7d20\u5225\u6539\u5584\nQ3\uff1a\u30c8\u30fc\u30bf\u30eb\u6700\u9069\u5316\u30fb\u7d71\u5408\u6539\u5584\nQ4\uff1a\u6b21\u5e74\u5ea6\u6226\u7565\u30fb\u30b7\u30b9\u30c6\u30e0\u9032\u5316\n\n\u3010\u5e74\u9593\u76ee\u6a19\u8a2d\u5b9a\u3011\n\u30fb\u53cd\u5fdc\u7387\uff1a2\u500d\u5411\u4e0a\u76ee\u6a19\n\u30fbROI\uff1a5\u500d\u5411\u4e0a\u76ee\u6a19\n\u30fb\u6e2c\u5b9a\u7cbe\u5ea6\uff1a95%\u4ee5\u4e0a\u9054\u6210\n\u30fb\u6539\u5584\u30b5\u30a4\u30af\u30eb\uff1a\u67081\u56de\u5b9f\u65bd\n<\/code><\/pre>\n\n\n\n<h3 class=\"wp-block-heading\">\u3010Do\uff08\u5b9f\u884c\uff09\u3011\u6539\u5584\u65bd\u7b56\u5b9f\u65bd<\/h3>\n\n\n\n<p><strong>\u5b9f\u65bd\u6bb5\u968e\u306e\u7ba1\u7406\u30dd\u30a4\u30f3\u30c8<\/strong>\uff1a<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>\u3010\u54c1\u8cea\u7ba1\u7406\u3011\n\u30fb\u914d\u5e03\u6761\u4ef6\u306e\u7d71\u4e00\u5fb9\u5e95\n\u30fb\u30c7\u30fc\u30bf\u53ce\u96c6\u306e\u6b63\u78ba\u6027\u78ba\u4fdd\n\u30fb\u5916\u90e8\u8981\u56e0\u306e\u8a18\u9332\u30fb\u8003\u616e\n\u30fb\u30b9\u30bf\u30c3\u30d5\u6559\u80b2\u30fb\u610f\u8b58\u7d71\u4e00\n\n\u3010\u9032\u6357\u7ba1\u7406\u3011\n\u30fb\u65e5\u6b21\u30c7\u30fc\u30bf\u53ce\u96c6\u72b6\u6cc1\u78ba\u8a8d\n\u30fb\u9031\u6b21\u9032\u6357\u30ec\u30d3\u30e5\u30fc\u5b9f\u65bd\n\u30fb\u554f\u984c\u767a\u751f\u6642\u306e\u8fc5\u901f\u5bfe\u5fdc\n\u30fb\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb\u8abf\u6574\u30fb\u30ea\u30ab\u30d0\u30ea\n<\/code><\/pre>\n\n\n\n<h3 class=\"wp-block-heading\">\u3010Check\uff08\u78ba\u8a8d\uff09\u3011\u52b9\u679c\u6e2c\u5b9a\u30fb\u5206\u6790<\/h3>\n\n\n\n<p><strong>\u5206\u6790\u306e\u6df1\u5ea6\u30ec\u30d9\u30eb<\/strong>\uff1a<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>\u3010\u30ec\u30d9\u30eb1\uff1a\u57fa\u672c\u5206\u6790\u3011\n\u30fb\u53cd\u5fdc\u7387\u30fb\u6765\u5e97\u7387\u30fb\u58f2\u4e0a\u52b9\u679c\n\u30fbROI\u30fb\u6295\u8cc7\u56de\u53ce\u671f\u9593\n\u30fb\u524d\u56de\u3068\u306e\u6bd4\u8f03\u30fb\u50be\u5411\u5206\u6790\n\n\u3010\u30ec\u30d9\u30eb2\uff1a\u8a73\u7d30\u5206\u6790\u3011\n\u30fb\u30a8\u30ea\u30a2\u5225\u30fb\u6642\u671f\u5225\u52b9\u679c\u5dee\u7570\n\u30fb\u9867\u5ba2\u5c5e\u6027\u5225\u53cd\u5fdc\u5206\u6790\n\u30fb\u7af6\u5408\u8981\u56e0\u30fb\u5916\u90e8\u74b0\u5883\u5206\u6790\n\n\u3010\u30ec\u30d9\u30eb3\uff1a\u9ad8\u5ea6\u5206\u6790\u3011\n\u30fb\u7d71\u8a08\u7684\u6709\u610f\u6027\u691c\u5b9a\n\u30fb\u56de\u5e30\u5206\u6790\u30fb\u76f8\u95a2\u5206\u6790\n\u30fb\u4e88\u6e2c\u30e2\u30c7\u30eb\u306e\u69cb\u7bc9\n\u30fb\u6a5f\u68b0\u5b66\u7fd2\u306b\u3088\u308b\u6700\u9069\u5316\n<\/code><\/pre>\n\n\n\n<h3 class=\"wp-block-heading\">\u3010Action\uff08\u6539\u5584\uff09\u3011\u6b21\u56de\u3078\u306e\u6d3b\u7528<\/h3>\n\n\n\n<p><strong>\u5b66\u7fd2\u306e\u84c4\u7a4d\u30fb\u6d3b\u7528\u30b7\u30b9\u30c6\u30e0<\/strong>\uff1a<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>\u3010\u6210\u529f\u30d1\u30bf\u30fc\u30f3\u306e\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u5316\u3011\n\u30fb\u9ad8\u53cd\u5fdc\u30ad\u30e3\u30c3\u30c1\u30b3\u30d4\u30fc\u96c6\n\u30fb\u52b9\u679c\u7684\u306a\u30d3\u30b8\u30e5\u30a2\u30eb\u96c6\n\u30fb\u6210\u529f\u30aa\u30d5\u30a1\u30fc\u30fb\u4fa1\u683c\u8a2d\u5b9a\u96c6\n\u30fb\u9ad8ROI\u30a8\u30ea\u30a2\u30fb\u30bf\u30a4\u30df\u30f3\u30b0\u96c6\n\n\u3010\u5931\u6557\u30d1\u30bf\u30fc\u30f3\u306e\u56de\u907f\u30b7\u30b9\u30c6\u30e0\u3011\n\u30fb\u4f4e\u53cd\u5fdc\u8981\u56e0\u306e\u7279\u5b9a\u30fb\u8a18\u9332\n\u30fb\u907f\u3051\u308b\u3079\u304d\u8868\u73fe\u30fb\u30c7\u30b6\u30a4\u30f3\n\u30fb\u52b9\u679c\u306e\u4f4e\u3044\u30a8\u30ea\u30a2\u30fb\u624b\u6cd5\n\u30fb\u30b3\u30b9\u30c8\u52b9\u7387\u306e\u60aa\u3044\u65bd\u7b56\n<\/code><\/pre>\n\n\n\n<h2 class=\"wp-block-heading\">\u6e2c\u5b9a\u30fb\u6539\u5584\u30b7\u30b9\u30c6\u30e0\u306e\u6bb5\u968e\u7684\u5c0e\u5165\u6cd5<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u3010\u6bb5\u968e1\u3011\u57fa\u790e\u30b7\u30b9\u30c6\u30e0\u69cb\u7bc9\uff081-2\u30f6\u6708\u76ee\uff09<\/h3>\n\n\n\n<p><strong>\u5c0e\u5165\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8<\/strong>\uff1a<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>\u90311\uff1a\u57fa\u672c\u6e2c\u5b9a\u65b9\u6cd5\u306e\u6c7a\u5b9a\u30fb\u8a2d\u5b9a\n\u30fb\u96fb\u8a71\u30fbWEB\u30fb\u6765\u5e97\u6642\u78ba\u8a8d\u65b9\u6cd5\u306e\u78ba\u7acb\n\u30fb\u8a18\u9332\u30b7\u30fc\u30c8\u30fb\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u306e\u4f5c\u6210\n\u30fb\u30b9\u30bf\u30c3\u30d5\u6559\u80b2\u30fb\u64cd\u4f5c\u65b9\u6cd5\u7fd2\u5f97\n\n\u90312\uff1a\u30c6\u30b9\u30c8\u904b\u7528\u958b\u59cb\n\u30fb\u5c0f\u898f\u6a21\u30c6\u30b9\u30c8\u914d\u5e03\uff08300-500\u679a\uff09\n\u30fb\u30c7\u30fc\u30bf\u53ce\u96c6\u30fb\u8a18\u9332\u306e\u5b9f\u8df5\n\u30fb\u554f\u984c\u70b9\u306e\u6d17\u3044\u51fa\u3057\u30fb\u4fee\u6b63\n\n\u90313-4\uff1a\u30b7\u30b9\u30c6\u30e0\u8abf\u6574\u30fb\u6539\u5584\n\u30fb\u6e2c\u5b9a\u7cbe\u5ea6\u306e\u5411\u4e0a\n\u30fb\u904b\u7528\u306e\u52b9\u7387\u5316\n\u30fb\u30b9\u30bf\u30c3\u30d5\u306e\u7fd2\u719f\u5ea6\u5411\u4e0a\n\n\u90315-8\uff1a\u672c\u683c\u904b\u7528\u958b\u59cb\n\u30fb\u901a\u5e38\u898f\u6a21\u3067\u306e\u914d\u5e03\u30fb\u6e2c\u5b9a\n\u30fb\u30c7\u30fc\u30bf\u306e\u84c4\u7a4d\u30fb\u5206\u6790\u958b\u59cb\n\u30fb\u521d\u671f\u6539\u5584\u6848\u306e\u691c\u8a0e\n<\/code><\/pre>\n\n\n\n<h3 class=\"wp-block-heading\">\u3010\u6bb5\u968e2\u3011\u5206\u6790\u30fb\u6539\u5584\u5b9f\u65bd\uff083-6\u30f6\u6708\u76ee\uff09<\/h3>\n\n\n\n<p><strong>\u6539\u5584\u5b9f\u65bd\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8<\/strong>\uff1a<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>\u67083\uff1a\u30c7\u30fc\u30bf\u5206\u6790\u30fb\u6539\u5584\u8981\u56e0\u7279\u5b9a\n\u30fb\u53ce\u96c6\u30c7\u30fc\u30bf\u306e\u8a73\u7d30\u5206\u6790\n\u30fb\u6539\u5584\u30dd\u30a4\u30f3\u30c8\u306e\u512a\u5148\u9806\u4f4d\u4ed8\u3051\n\u30fbA\/B\u30c6\u30b9\u30c8\u8a08\u753b\u306e\u7acb\u6848\n\n\u67084\uff1a\u521d\u56deA\/B\u30c6\u30b9\u30c8\u5b9f\u65bd\n\u30fb\u30ad\u30e3\u30c3\u30c1\u30b3\u30d4\u30fc\u6539\u5584\u30c6\u30b9\u30c8\n\u30fb\u7d50\u679c\u5206\u6790\u30fb\u52dd\u5229\u7248\u6c7a\u5b9a\n\u30fb\u6b21\u56de\u30c6\u30b9\u30c8\u8a08\u753b\u7acb\u6848\n\n\u67085\uff1a\u7d99\u7d9a\u7684\u6539\u5584\u5b9f\u65bd\n\u30fb\u8907\u6570\u8981\u7d20\u306e\u6539\u5584\u30c6\u30b9\u30c8\n\u30fb\u30b7\u30b9\u30c6\u30e0\u306e\u7cbe\u5ea6\u5411\u4e0a\n\u30fb\u5206\u6790\u624b\u6cd5\u306e\u9ad8\u5ea6\u5316\n\n\u67086\uff1a\u30b7\u30b9\u30c6\u30e0\u5b89\u5b9a\u5316\n\u30fb\u6539\u5584\u30b5\u30a4\u30af\u30eb\u306e\u78ba\u7acb\n\u30fbROI\u5411\u4e0a\u52b9\u679c\u306e\u78ba\u8a8d\n\u30fb\u6b21\u6bb5\u968e\u3078\u306e\u6e96\u5099\n<\/code><\/pre>\n\n\n\n<h3 class=\"wp-block-heading\">\u3010\u6bb5\u968e3\u3011\u9ad8\u5ea6\u5316\u30fb\u81ea\u52d5\u5316\uff087-12\u30f6\u6708\u76ee\uff09<\/h3>\n\n\n\n<p><strong>\u9ad8\u5ea6\u5316\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8<\/strong>\uff1a<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>\u67087-9\uff1a\u5206\u6790\u306e\u9ad8\u5ea6\u5316\n\u30fb\u7d71\u8a08\u5206\u6790\u624b\u6cd5\u5c0e\u5165\n\u30fb\u4e88\u6e2c\u30e2\u30c7\u30eb\u69cb\u7bc9\n\u30fb\u6a5f\u68b0\u5b66\u7fd2\u30c4\u30fc\u30eb\u6d3b\u7528\n\n\u670810-12\uff1a\u30b7\u30b9\u30c6\u30e0\u81ea\u52d5\u5316\n\u30fb\u30c7\u30fc\u30bf\u53ce\u96c6\u306e\u81ea\u52d5\u5316\n\u30fb\u30ec\u30dd\u30fc\u30c8\u751f\u6210\u306e\u81ea\u52d5\u5316\n\u30fb\u30a2\u30e9\u30fc\u30c8\u30fb\u901a\u77e5\u30b7\u30b9\u30c6\u30e0\n\u30fb\u7d99\u7d9a\u904b\u7528\u4f53\u5236\u306e\u78ba\u7acb\n<\/code><\/pre>\n\n\n\n<h2 class=\"wp-block-heading\">\u4eca\u3059\u3050\u59cb\u3081\u3089\u308c\u308b\u6e2c\u5b9a\u30fb\u6539\u5584\u30a2\u30af\u30b7\u30e7\u30f3<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Week 1\uff1a\u57fa\u672c\u6e2c\u5b9a\u30b7\u30b9\u30c6\u30e0\u8a2d\u8a08<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>[ ] \u6e2c\u5b9a\u3057\u305f\u3044\u9805\u76ee\u30fb\u6307\u6a19\u306e\u660e\u78ba\u5316<\/li>\n\n\n\n<li>[ ] \u96fb\u8a71\u30fbWEB\u30fb\u6765\u5e97\u3067\u306e\u78ba\u8a8d\u65b9\u6cd5\u8a2d\u8a08<\/li>\n\n\n\n<li>[ ] \u8a18\u9332\u7528\u30b7\u30fc\u30c8\u30fb\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u4f5c\u6210<\/li>\n\n\n\n<li>[ ] \u30b9\u30bf\u30c3\u30d5\u3078\u306e\u6e2c\u5b9a\u65b9\u6cd5\u6559\u80b2\u30fb\u7df4\u7fd2<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Week 2\uff1a\u6e2c\u5b9a\u30b7\u30b9\u30c6\u30e0\u8a66\u904b\u7528<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>[ ] 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class=\"wp-block-heading\">Week 4\uff1a\u6539\u5584\u8a08\u753b\u7acb\u6848\u30fb\u6b21\u6708\u6e96\u5099<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>[ ] 1\u30f6\u6708\u5206\u30c7\u30fc\u30bf\u306e\u7dcf\u5408\u5206\u6790<\/li>\n\n\n\n<li>[ ] \u6700\u512a\u5148\u6539\u5584\u8981\u7d20\u306e\u7279\u5b9a<\/li>\n\n\n\n<li>[ ] A\/B\u30c6\u30b9\u30c8\u8a08\u753b\u306e\u8a73\u7d30\u8a2d\u8a08<\/li>\n\n\n\n<li>[ ] \u7d99\u7d9a\u7684\u6539\u5584\u30b5\u30a4\u30af\u30eb\u306e\u78ba\u7acb<\/li>\n<\/ul>\n\n\n\n<h2 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