{"id":190,"date":"2025-09-08T10:06:53","date_gmt":"2025-09-08T01:06:53","guid":{"rendered":"https:\/\/haward-joyman.com\/beauty\/?p=190"},"modified":"2025-09-08T10:14:17","modified_gmt":"2025-09-08T01:14:17","slug":"%e7%be%8e%e5%ae%b9%e5%ae%a4%e3%81%ae%e5%ba%83%e5%91%8a%e8%b2%bb%e5%af%be%e5%8a%b9%e6%9e%9c%e3%82%92%e6%9c%80%e5%a4%a7%e5%8c%96%e3%81%99%e3%82%8b%e4%ba%88%e7%ae%97%e9%85%8d%e5%88%86","status":"publish","type":"post","link":"https:\/\/haward-joyman.com\/beauty\/%e7%be%8e%e5%ae%b9%e5%ae%a4%e3%81%ae%e5%ba%83%e5%91%8a%e8%b2%bb%e5%af%be%e5%8a%b9%e6%9e%9c%e3%82%92%e6%9c%80%e5%a4%a7%e5%8c%96%e3%81%99%e3%82%8b%e4%ba%88%e7%ae%97%e9%85%8d%e5%88%86\/","title":{"rendered":"\u7f8e\u5bb9\u5ba4\u306e\u5e83\u544a\u8cbb\u5bfe\u52b9\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u4e88\u7b97\u914d\u5206"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\">\u7f8e\u5bb9\u5ba4\u306e\u5e83\u544a\u8cbb\u5bfe\u52b9\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u4e88\u7b97\u914d\u5206<\/h1>\n\n\n\n<h2 class=\"wp-block-heading\">\u5e83\u544a\u8cbb\u3001\u304b\u3051\u3066\u308b\u306e\u306b\u52b9\u679c\u304c\u898b\u3048\u306a\u3044&#8230;<\/h2>\n\n\n\n<p>\u7f8e\u5bb9\u5ba4\u3092\u7d4c\u55b6\u3057\u3066\u3044\u308b\u7530\u4e2d\u3055\u3093\uff08\u4eee\u540d\uff09\u304b\u3089\u3001\u3053\u3093\u306a\u76f8\u8ac7\u3092\u53d7\u3051\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u300c\u5148\u751f\u3001\u6bce\u670815\u4e07\u5186\u3082\u5e83\u544a\u8cbb\u3092\u304b\u3051\u3066\u308b\u306e\u306b\u3001<br>\u65b0\u898f\u306e\u304a\u5ba2\u69d8\u304c\u306a\u304b\u306a\u304b\u5897\u3048\u306a\u3044\u3093\u3067\u3059\u3002<br>\u30db\u30c3\u30c8\u30da\u30c3\u30d1\u30fc\u30d3\u30e5\u30fc\u30c6\u30a3\u30fc\u306b8\u4e07\u5186\u3001<br>\u30c1\u30e9\u30b7\u306b3\u4e07\u5186\u3001SNS\u5e83\u544a\u306b2\u4e07\u5186\u3001<br>\u305d\u306e\u4ed6\u3082\u308d\u3082\u308d\u30672\u4e07\u5186&#8230;\u3069\u308c\u304c\u52b9\u3044\u3066\u308b\u306e\u304b\u5206\u304b\u3089\u306a\u304f\u3066\u3002<br>\u3082\u3063\u3068\u52b9\u7387\u7684\u306b\u304a\u91d1\u3092\u4f7f\u3046\u65b9\u6cd5\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\uff1f\u300d<\/p>\n\n\n\n<p>\u591a\u304f\u306e\u7f8e\u5bb9\u5ba4\u7d4c\u55b6\u8005\u304c\u540c\u3058\u60a9\u307f\u3092\u62b1\u3048\u3066\u3044\u307e\u3059\u3002<br><strong>\u300c\u3068\u308a\u3042\u3048\u305a\u300d\u3067\u5e83\u544a\u8cbb\u3092\u4f7f\u3063\u3066\u3044\u3066\u3082\u3001\u52b9\u679c\u306f\u4e0a\u304c\u308a\u307e\u305b\u3093<\/strong>\u3002<\/p>\n\n\n\n<p>\u7530\u4e2d\u3055\u3093\u306f\u5e83\u544a\u6226\u7565\u3092\u629c\u672c\u7684\u306b\u898b\u76f4\u3057\u3001<br><strong>\u5e83\u544a\u8cbb\u309212\u4e07\u5186\u306b\u524a\u6e1b\u3057\u306a\u304c\u3089\u65b0\u898f\u5ba2\u6570\u30922\u500d<\/strong>\u306b\u3057\u307e\u3057\u305f\u3002<br>\u8cbb\u7528\u5bfe\u52b9\u679c\u304c3\u500d\u4ee5\u4e0a\u306b\u6539\u5584\u3057\u305f\u3093\u3067\u3059\uff01<\/p>\n\n\n\n<p>\u4eca\u65e5\u306f\u3001\u305d\u306e\u5177\u4f53\u7684\u306a\u65b9\u6cd5\u3092\u304a\u6559\u3048\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u306a\u305c\u7f8e\u5bb9\u5ba4\u306e\u5e83\u544a\u8cbb\u306f\u7121\u99c4\u306b\u306a\u308a\u304c\u3061\u306a\u306e\u304b\uff1f<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u5e83\u544a\u8cbb\u304c\u7121\u99c4\u306b\u306a\u308b5\u3064\u306e\u539f\u56e0<\/h3>\n\n\n\n<p><strong>1. \u52b9\u679c\u6e2c\u5b9a\u3092\u3057\u3066\u3044\u306a\u3044<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u3069\u306e\u5e83\u544a\u3067\u4f55\u4eba\u6765\u5e97\u3057\u305f\u304b\u5206\u304b\u3089\u306a\u3044<\/li>\n\n\n\n<li>\u5e83\u544a\u8cbb\u3068\u58f2\u4e0a\u306e\u95a2\u4fc2\u304c\u4e0d\u660e<\/li>\n\n\n\n<li>\u300c\u306a\u3093\u3068\u306a\u304f\u52b9\u679c\u304c\u3042\u308a\u305d\u3046\u300d\u3067\u7d99\u7d9a<\/li>\n\n\n\n<li>\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u304b\u306a\u3044\u611f\u899a\u7684\u5224\u65ad<\/li>\n<\/ul>\n\n\n\n<p><strong>2. \u30bf\u30fc\u30b2\u30c3\u30c8\u304c\u66d6\u6627<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u300c\u307f\u3093\u306a\u306b\u6765\u3066\u307b\u3057\u3044\u300d\u3068\u3044\u3046\u8003\u3048<\/li>\n\n\n\n<li>\u5e74\u9f62\u30fb\u6027\u5225\u30fb\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u304c\u4e0d\u660e\u78ba<\/li>\n\n\n\n<li>\u7af6\u5408\u3068\u306e\u5dee\u5225\u5316\u304c\u3067\u304d\u3066\u3044\u306a\u3044<\/li>\n\n\n\n<li>\u30e1\u30c3\u30bb\u30fc\u30b8\u304c\u8ab0\u306b\u3082\u523a\u3055\u3089\u306a\u3044<\/li>\n<\/ul>\n\n\n\n<p><strong>3. \u5e83\u544a\u5a92\u4f53\u306e\u7279\u6027\u3092\u7406\u89e3\u3057\u3066\u3044\u306a\u3044<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5a92\u4f53\u3054\u3068\u306e\u5ba2\u5c64\u306e\u9055\u3044\u3092\u77e5\u3089\u306a\u3044<\/li>\n\n\n\n<li>\u52b9\u679c\u7684\u306a\u6d3b\u7528\u65b9\u6cd5\u304c\u5206\u304b\u3089\u306a\u3044<\/li>\n\n\n\n<li>\u8907\u6570\u5a92\u4f53\u306e\u76f8\u4e57\u52b9\u679c\u3092\u8003\u616e\u3057\u3066\u3044\u306a\u3044<\/li>\n\n\n\n<li>\u6642\u671f\u3084\u5b63\u7bc0\u8981\u56e0\u3092\u7121\u8996\u3057\u3066\u3044\u308b<\/li>\n<\/ul>\n\n\n\n<p><strong>4. \u4e88\u7b97\u914d\u5206\u304c\u9069\u5f53<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u55b6\u696d\u30de\u30f3\u306e\u63d0\u6848\u3092\u305d\u306e\u307e\u307e\u53d7\u3051\u5165\u308c<\/li>\n\n\n\n<li>\u904e\u53bb\u306e\u60f0\u6027\u3067\u7d99\u7d9a<\/li>\n\n\n\n<li>\u52b9\u679c\u306e\u9ad8\u3044\u5a92\u4f53\u306b\u96c6\u4e2d\u3057\u3066\u3044\u306a\u3044<\/li>\n\n\n\n<li>\u5168\u4f53\u6700\u9069\u5316\u306e\u8996\u70b9\u304c\u306a\u3044<\/li>\n<\/ul>\n\n\n\n<p><strong>5. \u7d99\u7d9a\u7684\u6539\u5584\u3092\u3057\u3066\u3044\u306a\u3044<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4e00\u5ea6\u6c7a\u3081\u305f\u3089\u898b\u76f4\u3055\u306a\u3044<\/li>\n\n\n\n<li>\u5e02\u5834\u5909\u5316\u306b\u5bfe\u5fdc\u3057\u3066\u3044\u306a\u3044<\/li>\n\n\n\n<li>\u65b0\u3057\u3044\u5a92\u4f53\u3092\u8a66\u3057\u3066\u3044\u306a\u3044<\/li>\n\n\n\n<li>PDCA\u30b5\u30a4\u30af\u30eb\u304c\u56de\u3063\u3066\u3044\u306a\u3044<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u3042\u306a\u305f\u306e\u304a\u5e97\u306e\u5e83\u544a\u8cbb\u3001\u9069\u6b63\u3067\u3059\u304b\uff1f<\/h3>\n\n\n\n<p><strong>\u7f8e\u5bb9\u5ba4\u306e\u5e83\u544a\u8cbb\u76ee\u5b89\uff08\u6708\u984d\uff09<\/strong><\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>\u3010\u5c0f\u898f\u6a21\u30b5\u30ed\u30f3\uff081-2\u5e2d\uff09\u3011\n\u58f2\u4e0a100\u4e07\u5186\uff1a3-8\u4e07\u5186\uff083-8\uff05\uff09\n\u63a8\u5968\u914d\u5206\uff1a\n\u30fb\u30db\u30c3\u30c8\u30da\u30c3\u30d1\u30fc\uff1a40-50\uff05\n\u30fb\u5730\u57df\u5bc6\u7740\u578b\uff1a30-40\uff05\n\u30fb\u30c7\u30b8\u30bf\u30eb\uff1a10-20\uff05\n\n\u3010\u4e2d\u898f\u6a21\u30b5\u30ed\u30f3\uff083-5\u5e2d\uff09\u3011\n\u58f2\u4e0a200\u4e07\u5186\uff1a6-16\u4e07\u5186\uff083-8\uff05\uff09\n\u63a8\u5968\u914d\u5206\uff1a\n\u30fb\u30db\u30c3\u30c8\u30da\u30c3\u30d1\u30fc\uff1a30-40\uff05\n\u30fb\u5730\u57df\u5bc6\u7740\u578b\uff1a20-30\uff05\n\u30fb\u30c7\u30b8\u30bf\u30eb\uff1a20-30\uff05\n\u30fb\u7d39\u4ecb\u4fc3\u9032\uff1a10-20\uff05\n\n\u3010\u5927\u898f\u6a21\u30b5\u30ed\u30f3\uff086\u5e2d\u4ee5\u4e0a\uff09\u3011\n\u58f2\u4e0a300\u4e07\u5186\uff1a9-24\u4e07\u5186\uff083-8\uff05\uff09\n\u63a8\u5968\u914d\u5206\uff1a\n\u30fb\u30db\u30c3\u30c8\u30da\u30c3\u30d1\u30fc\uff1a20-30\uff05\n\u30fb\u30c7\u30b8\u30bf\u30eb\uff1a30-40\uff05\n\u30fb\u5730\u57df\u5bc6\u7740\u578b\uff1a15-25\uff05\n\u30fb\u7d39\u4ecb\u4fc3\u9032\uff1a15-25\uff05\n<\/code><\/pre>\n\n\n\n<p><strong>\u58f2\u4e0a\u306b\u5bfe\u3059\u308b\u6bd4\u7387\u76ee\u5b89<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u65b0\u898f\u958b\u62d3\u671f\uff1a5-10\uff05<\/li>\n\n\n\n<li>\u5b89\u5b9a\u6210\u9577\u671f\uff1a3-6\uff05<\/li>\n\n\n\n<li>\u6210\u719f\u671f\uff1a2-4\uff05<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u4eca\u3059\u3050\u3067\u304d\u308b\uff01\u52b9\u679c\u6e2c\u5b9a\u30b7\u30b9\u30c6\u30e0<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u30c6\u30af\u30cb\u30c3\u30af1\uff1a\u6765\u5e97\u7d4c\u8def\u306e\u5b8c\u5168\u628a\u63e1<\/h3>\n\n\n\n<p><strong>\u6765\u5e97\u7d4c\u8def\u8ffd\u8de1\u30b7\u30b9\u30c6\u30e0\u306e\u69cb\u7bc9<\/strong><\/p>\n\n\n\n<p><strong>\u53d7\u4ed8\u6642\u306e\u78ba\u8a8d\u9805\u76ee<\/strong><\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>\u3010\u5fc5\u9808\u78ba\u8a8d\u4e8b\u9805\u3011\n\u300c\u5f53\u5e97\u3092\u4f55\u3067\u304a\u77e5\u308a\u306b\u306a\u308a\u307e\u3057\u305f\u304b\uff1f\u300d\n\n\u3010\u9078\u629e\u80a2\u306e\u4f8b\u3011\n1. \u30db\u30c3\u30c8\u30da\u30c3\u30d1\u30fc\u30d3\u30e5\u30fc\u30c6\u30a3\u30fc\n2. Google\u691c\u7d22\n3. Instagram\n4. \u30c1\u30e9\u30b7\u30fb\u30d5\u30e9\u30a4\u30e4\u30fc\n5. \u770b\u677f\u30fb\u901a\u308a\u304c\u304b\u308a\n6. \u3054\u7d39\u4ecb\uff08\u304a\u5ba2\u69d8\u304b\u3089\uff09\n7. \u3054\u7d39\u4ecb\uff08\u30b9\u30bf\u30c3\u30d5\u304b\u3089\uff09\n8. \u305d\u306e\u4ed6SNS\uff08Twitter\u3001TikTok\u7b49\uff09\n9. \u305d\u306e\u4ed6\uff08\u5177\u4f53\u7684\u306b\u8a18\u9332\uff09\n<\/code><\/pre>\n\n\n\n<p><strong>\u8a73\u7d30\u60c5\u5831\u306e\u53ce\u96c6<\/strong><\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>\u3010\u30db\u30c3\u30c8\u30da\u30c3\u30d1\u30fc\u30d3\u30e5\u30fc\u30c6\u30a3\u30fc\u306e\u5834\u5408\u3011\n\u30fb\u30af\u30fc\u30dd\u30f3\u540d\n\u30fb\u95b2\u89a7\u3057\u305f\u30da\u30fc\u30b8\n\u30fb\u4e88\u7d04\u307e\u3067\u306e\u691c\u8a0e\u671f\u9593\n\n\u3010SNS\u306e\u5834\u5408\u3011\n\u30fb\u5177\u4f53\u7684\u306a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\n\u30fb\u898b\u305f\u6295\u7a3f\u306e\u5185\u5bb9\n\u30fb\u30d5\u30a9\u30ed\u30ef\u30fc\u304b\u3069\u3046\u304b\n\n\u3010\u7d39\u4ecb\u306e\u5834\u5408\u3011\n\u30fb\u7d39\u4ecb\u8005\u306e\u540d\u524d\n\u30fb\u7d39\u4ecb\u306e\u304d\u3063\u304b\u3051\n\u30fb\u7d39\u4ecb\u6642\u306e\u4f1a\u8a71\u5185\u5bb9\n<\/code><\/pre>\n\n\n\n<h3 class=\"wp-block-heading\">\u30c6\u30af\u30cb\u30c3\u30af2\uff1a\u5e83\u544a\u8cbb\u5bfe\u52b9\u679c\u306e\u8a08\u7b97<\/h3>\n\n\n\n<p><strong>ROI\uff08\u6295\u8cc7\u5bfe\u52b9\u679c\uff09\u306e\u7b97\u51fa\u65b9\u6cd5<\/strong><\/p>\n\n\n\n<p><strong>\u57fa\u672c\u7684\u306a\u8a08\u7b97\u5f0f<\/strong><\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>ROI = (\u5e83\u544a\u52b9\u679c - \u5e83\u544a\u8cbb) \u00f7 \u5e83\u544a\u8cbb \u00d7 100\n\n\u3010\u4f8b\u3011\n\u30db\u30c3\u30c8\u30da\u30c3\u30d1\u30fc\u30d3\u30e5\u30fc\u30c6\u30a3\u30fc\uff1a\n\u6708\u984d\u5e83\u544a\u8cbb\uff1a80,000\u5186\n\u65b0\u898f\u6765\u5e97\uff1a20\u4eba\n\u5e73\u5747\u5ba2\u5358\u4fa1\uff1a8,000\u5186\n\u521d\u56de\u58f2\u4e0a\uff1a160,000\u5186\nROI = (160,000 - 80,000) \u00f7 80,000 \u00d7 100 = 100\uff05\n<\/code><\/pre>\n\n\n\n<p><strong>LTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09\u3092\u542b\u3081\u305f\u8a08\u7b97<\/strong><\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>\u3010\u3088\u308a\u6b63\u78ba\u306a\u52b9\u679c\u6e2c\u5b9a\u3011\n\u65b0\u898f\u5ba21\u4eba\u306eLTV\uff1a60,000\u5186\n\uff08\u5e73\u57473\u56de\u6765\u5e97\u3001\u5ba2\u5358\u4fa18,000\u5186\u3001\u7d39\u4ecb\u52b9\u679c\u542b\u3080\uff09\n\n\u5e83\u544a\u7d4c\u7531\u65b0\u898f\u5ba2\uff1a20\u4eba\n\u7dcfLTV\uff1a20\u4eba \u00d7 60,000\u5186 = 1,200,000\u5186\nROI = (1,200,000 - 80,000) \u00f7 80,000 \u00d7 100 = 1,400\uff05\n<\/code><\/pre>\n\n\n\n<h3 class=\"wp-block-heading\">\u30c6\u30af\u30cb\u30c3\u30af3\uff1a\u5a92\u4f53\u5225\u52b9\u679c\u5206\u6790<\/h3>\n\n\n\n<p><strong>\u4e3b\u8981\u5a92\u4f53\u306e\u7279\u6027\u3068\u52b9\u679c\u6e2c\u5b9a<\/strong><\/p>\n\n\n\n<p><strong>\u30db\u30c3\u30c8\u30da\u30c3\u30d1\u30fc\u30d3\u30e5\u30fc\u30c6\u30a3\u30fc<\/strong><\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>\u3010\u6e2c\u5b9a\u9805\u76ee\u3011\n\u30fbPV\u6570\uff08\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\uff09\n\u30fb\u304a\u6c17\u306b\u5165\u308a\u767b\u9332\u6570\n\u30fb\u4e88\u7d04\u4ef6\u6570\n\u30fb\u6765\u5e97\u7387\n\u30fb\u30ea\u30d4\u30fc\u30c8\u7387\n\n\u3010\u52b9\u679c\u6539\u5584\u30dd\u30a4\u30f3\u30c8\u3011\n\u30fb\u5199\u771f\u306e\u8cea\u5411\u4e0a\n\u30fb\u30af\u30fc\u30dd\u30f3\u306e\u9b45\u529b\u5ea6\n\u30fb\u53e3\u30b3\u30df\u8a55\u4fa1\u5411\u4e0a\n\u30fb\u30d7\u30e9\u30f3\u5185\u5bb9\u6700\u9069\u5316\n\n\u3010\u76ee\u5b89\u6307\u6a19\u3011\nPV\u2192\u4e88\u7d04\u8ee2\u63db\u7387\uff1a3-8\uff05\n\u4e88\u7d04\u2192\u6765\u5e97\u7387\uff1a85-95\uff05\n<\/code><\/pre>\n\n\n\n<p><strong>Instagram\u30fbSNS<\/strong><\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>\u3010\u6e2c\u5b9a\u9805\u76ee\u3011\n\u30fb\u30d5\u30a9\u30ed\u30ef\u30fc\u6570\u5897\u52a0\n\u30fb\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\n\u30fb\u6295\u7a3f\u304b\u3089\u306e\u554f\u3044\u5408\u308f\u305b\n\u30fb\u30b9\u30c8\u30fc\u30ea\u30fc\u30ba\u95b2\u89a7\u6570\n\n\u3010\u52b9\u679c\u6539\u5584\u30dd\u30a4\u30f3\u30c8\u3011\n\u30fb\u6295\u7a3f\u983b\u5ea6\u306e\u6700\u9069\u5316\n\u30fb\u30cf\u30c3\u30b7\u30e5\u30bf\u30b0\u6226\u7565\n\u30fb\u30b9\u30c8\u30fc\u30ea\u30fc\u30ba\u6d3b\u7528\n\u30fb\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u9023\u643a\n\n\u3010\u76ee\u5b89\u6307\u6a19\u3011\n\u30d5\u30a9\u30ed\u30ef\u30fc\u2192\u6765\u5e97\u8ee2\u63db\u7387\uff1a0.5-2\uff05\n\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\uff1a3-10\uff05\n<\/code><\/pre>\n\n\n\n<p><strong>\u30c1\u30e9\u30b7\u30fb\u5730\u57df\u5bc6\u7740\u578b<\/strong><\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>\u3010\u6e2c\u5b9a\u9805\u76ee\u3011\n\u30fb\u914d\u5e03\u30a8\u30ea\u30a2\u5225\u53cd\u5fdc\u7387\n\u30fb\u30af\u30fc\u30dd\u30f3\u6301\u53c2\u7387\n\u30fb\u914d\u5e03\u30bf\u30a4\u30df\u30f3\u30b0\u52b9\u679c\n\u30fb\u30c7\u30b6\u30a4\u30f3\u5225\u52b9\u679c\n\n\u3010\u52b9\u679c\u6539\u5584\u30dd\u30a4\u30f3\u30c8\u3011\n\u30fb\u914d\u5e03\u30a8\u30ea\u30a2\u306e\u7cbe\u67fb\n\u30fb\u30c7\u30b6\u30a4\u30f3\u30fb\u30b3\u30d4\u30fc\u6539\u5584\n\u30fb\u914d\u5e03\u65b9\u6cd5\u306e\u6700\u9069\u5316\n\u30fb\u30bf\u30a4\u30df\u30f3\u30b0\u8abf\u6574\n\n\u3010\u76ee\u5b89\u6307\u6a19\u3011\n\u914d\u5e03\u2192\u6765\u5e97\u8ee2\u63db\u7387\uff1a0.1-0.5\uff05\n\u30b3\u30b9\u30c8 per \u65b0\u898f\u5ba2\uff1a2,000-5,000\u5186\n<\/code><\/pre>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e2d\u7d1a\u7de8\uff1a\u6226\u7565\u7684\u4e88\u7b97\u914d\u5206<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u9867\u5ba2\u30e9\u30a4\u30d5\u30b5\u30a4\u30af\u30eb\u5225\u6226\u7565<\/h3>\n\n\n\n<p><strong>\u65b0\u898f\u7372\u5f97\u2192\u30ea\u30d4\u30fc\u30c8\u5316\u2192\u30ed\u30a4\u30e4\u30eb\u5316\u306e\u6700\u9069\u4e88\u7b97\u914d\u5206<\/strong><\/p>\n\n\n\n<p><strong>\u65b0\u898f\u7372\u5f97\u30d5\u30a7\u30fc\u30ba<\/strong><\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>\u3010\u4e88\u7b97\u914d\u5206\u6bd4\u7387\u3011\n\u65b0\u898f\u7372\u5f97\uff1a70\uff05\n\u30ea\u30d4\u30fc\u30c8\u5316\uff1a20\uff05\n\u30ed\u30a4\u30e4\u30eb\u5316\uff1a10\uff05\n\n\u3010\u4e3b\u8981\u5a92\u4f53\u3011\n\u30fb\u30db\u30c3\u30c8\u30da\u30c3\u30d1\u30fc\u30d3\u30e5\u30fc\u30c6\u30a3\u30fc\n\u30fbGoogle\u5e83\u544a\n\u30fbInstagram\u5e83\u544a\n\u30fb\u30c1\u30e9\u30b7\n\n\u3010\u76ee\u6a19\u3011\n\u6708\u9593\u65b0\u898f\u5ba2\u6570\u306e\u78ba\u4fdd\n\u8a8d\u77e5\u5ea6\u5411\u4e0a\n<\/code><\/pre>\n\n\n\n<p><strong>\u5b89\u5b9a\u6210\u9577\u30d5\u30a7\u30fc\u30ba<\/strong><\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>\u3010\u4e88\u7b97\u914d\u5206\u6bd4\u7387\u3011\n\u65b0\u898f\u7372\u5f97\uff1a40\uff05\n\u30ea\u30d4\u30fc\u30c8\u5316\uff1a35\uff05\n\u30ed\u30a4\u30e4\u30eb\u5316\uff1a25\uff05\n\n\u3010\u4e3b\u8981\u5a92\u4f53\u3011\n\u30fbSEO\u30fbMEO\u5bfe\u7b56\n\u30fb\u30ea\u30d4\u30fc\u30c8\u4fc3\u9032DM\n\u30fb\u7d39\u4ecb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\n\u30fbSNS\u5f37\u5316\n\n\u3010\u76ee\u6a19\u3011\n\u52b9\u7387\u7684\u306a\u65b0\u898f\u7372\u5f97\n\u30ea\u30d4\u30fc\u30c8\u7387\u5411\u4e0a\n\u9867\u5ba2\u5358\u4fa1\u30a2\u30c3\u30d7\n<\/code><\/pre>\n\n\n\n<p><strong>\u6210\u719f\u30fb\u30ed\u30a4\u30e4\u30eb\u5316\u30d5\u30a7\u30fc\u30ba<\/strong><\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>\u3010\u4e88\u7b97\u914d\u5206\u6bd4\u7387\u3011\n\u65b0\u898f\u7372\u5f97\uff1a20\uff05\n\u30ea\u30d4\u30fc\u30c8\u5316\uff1a30\uff05\n\u30ed\u30a4\u30e4\u30eb\u5316\uff1a50\uff05\n\n\u3010\u4e3b\u8981\u5a92\u4f53\u3011\n\u30fbLINE\u516c\u5f0f\u30a2\u30ab\u30a6\u30f3\u30c8\n\u30fb\u7d39\u4ecb\u5236\u5ea6\u5f37\u5316\n\u30fb\u30a4\u30d9\u30f3\u30c8\u30fb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\n\u30fb\u53e3\u30b3\u30df\u30fb\u8a55\u5224\u7ba1\u7406\n\n\u3010\u76ee\u6a19\u3011\n\u9867\u5ba2\u6e80\u8db3\u5ea6\u6700\u5927\u5316\n\u7d39\u4ecb\u306b\u3088\u308b\u65b0\u898f\u7372\u5f97\n\u9577\u671f\u7684\u95a2\u4fc2\u69cb\u7bc9\n<\/code><\/pre>\n\n\n\n<h3 class=\"wp-block-heading\">\u5b63\u7bc0\u30fb\u6642\u671f\u5225\u4e88\u7b97\u914d\u5206<\/h3>\n\n\n\n<p><strong>\u7f8e\u5bb9\u5ba4\u306e\u5b63\u7bc0\u30c8\u30ec\u30f3\u30c9\u6d3b\u7528<\/strong><\/p>\n\n\n\n<p><strong>1-3\u6708\uff1a\u65b0\u5e74\u30fb\u5352\u696d\u30fb\u5165\u5b66\u30b7\u30fc\u30ba\u30f3<\/strong><\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>\u3010\u7279\u5fb4\u3011\n\u30fb\u30a4\u30e1\u30c1\u30a7\u30f3\u9700\u8981\u9ad8\n\u30fb\u65b0\u751f\u6d3b\u6e96\u5099\u5ba2\u5897\u52a0\n\u30fb\u4e88\u7b97\u78ba\u4fdd\u3057\u3084\u3059\u3044\u6642\u671f\n\n\u3010\u63a8\u5968\u4e88\u7b97\u914d\u5206\u3011\n\u901a\u5e38\u6708\u306e130-150\uff05\n\u91cd\u70b9\u5a92\u4f53\uff1a\u30db\u30c3\u30c8\u30da\u30c3\u30d1\u30fc\u3001Instagram\n\n\u3010\u30ad\u30fc\u30ef\u30fc\u30c9\u3011\n\u300c\u65b0\u5e74\u300d\u300c\u65b0\u751f\u6d3b\u300d\u300c\u30a4\u30e1\u30c1\u30a7\u30f3\u300d\n\u300c\u5352\u696d\u5f0f\u300d\u300c\u5165\u5b66\u5f0f\u300d\u300c\u5c31\u6d3b\u300d\n<\/code><\/pre>\n\n\n\n<p><strong>4-6\u6708\uff1a\u65b0\u7dd1\u30fb\u6885\u96e8\u5bfe\u7b56\u30b7\u30fc\u30ba\u30f3<\/strong><\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>\u3010\u7279\u5fb4\u3011\n\u30fb\u6e7f\u6c17\u5bfe\u7b56\u9700\u8981\n\u30fb\u521d\u590f\u5411\u3051\u30b9\u30bf\u30a4\u30eb\n\u30fb\u6bcd\u306e\u65e5\u9700\u8981\n\n\u3010\u63a8\u5968\u4e88\u7b97\u914d\u5206\u3011\n\u901a\u5e38\u6708\u306e100-120\uff05\n\u91cd\u70b9\u5a92\u4f53\uff1aSEO\u3001\u5730\u57df\u5bc6\u7740\n\n\u3010\u30ad\u30fc\u30ef\u30fc\u30c9\u3011\n\u300c\u6885\u96e8\u300d\u300c\u6e7f\u6c17\u5bfe\u7b56\u300d\u300c\u304f\u305b\u6bdb\u300d\n\u300c\u521d\u590f\u300d\u300c\u6bcd\u306e\u65e5\u300d\n<\/code><\/pre>\n\n\n\n<p><strong>7-9\u6708\uff1a\u590f\u4f11\u307f\u30fb\u30a4\u30d9\u30f3\u30c8\u30b7\u30fc\u30ba\u30f3<\/strong><\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>\u3010\u7279\u5fb4\u3011\n\u30fb\u590f\u796d\u308a\u30fb\u82b1\u706b\u5927\u4f1a\n\u30fb\u304a\u76c6\u30fb\u5e30\u7701\n\u30fb\u65e5\u713c\u3051\u30b1\u30a2\u9700\u8981\n\n\u3010\u63a8\u5968\u4e88\u7b97\u914d\u5206\u3011\n\u901a\u5e38\u6708\u306e110-130\uff05\n\u91cd\u70b9\u5a92\u4f53\uff1aSNS\u3001\u30a4\u30d9\u30f3\u30c8\u9023\u52d5\n\n\u3010\u30ad\u30fc\u30ef\u30fc\u30c9\u3011\n\u300c\u590f\u796d\u308a\u300d\u300c\u6d74\u8863\u300d\u300c\u6d77\u300d\n\u300c\u65e5\u713c\u3051\u30b1\u30a2\u300d\u300c\u304a\u76c6\u300d\n<\/code><\/pre>\n\n\n\n<p><strong>10-12\u6708\uff1a\u5e74\u672b\u30fb\u30d1\u30fc\u30c6\u30a3\u30fc\u30b7\u30fc\u30ba\u30f3<\/strong><\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>\u3010\u7279\u5fb4\u3011\n\u30fb\u5fd8\u5e74\u4f1a\u30fb\u65b0\u5e74\u4f1a\n\u30fb\u30af\u30ea\u30b9\u30de\u30b9\u30fb\u30d1\u30fc\u30c6\u30a3\u30fc\n\u30fb\u5e74\u672b\u5e74\u59cb\u6e96\u5099\n\n\u3010\u63a8\u5968\u4e88\u7b97\u914d\u5206\u3011\n\u901a\u5e38\u6708\u306e140-160\uff05\n\u91cd\u70b9\u5a92\u4f53\uff1a\u5168\u5a92\u4f53\u5f37\u5316\n\n\u3010\u30ad\u30fc\u30ef\u30fc\u30c9\u3011\n\u300c\u5fd8\u5e74\u4f1a\u300d\u300c\u30af\u30ea\u30b9\u30de\u30b9\u300d\u300c\u30d1\u30fc\u30c6\u30a3\u30fc\u300d\n\u300c\u5e74\u672b\u5e74\u59cb\u300d\u300c\u6210\u4eba\u5f0f\u300d\n<\/code><\/pre>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e0a\u7d1a\u7de8\uff1a\u9ad8\u5ea6\u306a\u5e83\u544a\u6226\u7565<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6d3b\u7528<\/h3>\n\n\n\n<p><strong>Google\u5e83\u544a\u306e\u6226\u7565\u7684\u6d3b\u7528<\/strong><\/p>\n\n\n\n<p><strong>\u691c\u7d22\u9023\u52d5\u578b\u5e83\u544a<\/strong><\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>\u3010\u30ad\u30fc\u30ef\u30fc\u30c9\u6226\u7565\u3011\n\u30fb\u5730\u57df\u540d + \u7f8e\u5bb9\u5ba4\n\u30fb\u6280\u8853\u540d + \u5730\u57df\u540d\n\u30fb\u60a9\u307f\u7cfb\u30ad\u30fc\u30ef\u30fc\u30c9\n\n\u3010\u4e88\u7b97\u914d\u5206\u4f8b\u3011\n\u6708\u984d\u4e88\u7b97\uff1a50,000\u5186\n\u30fb\u5730\u57df\u30ad\u30fc\u30ef\u30fc\u30c9\uff1a60\uff05\n\u30fb\u6280\u8853\u30ad\u30fc\u30ef\u30fc\u30c9\uff1a25\uff05\n\u30fb\u60a9\u307f\u30ad\u30fc\u30ef\u30fc\u30c9\uff1a15\uff05\n\n\u3010\u52b9\u679c\u6e2c\u5b9a\u3011\n\u30af\u30ea\u30c3\u30af\u7387\uff1a5-15\uff05\n\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\uff1a10-30\uff05\nCPA\uff08\u9867\u5ba2\u7372\u5f97\u5358\u4fa1\uff09\uff1a3,000-8,000\u5186\n<\/code><\/pre>\n\n\n\n<p><strong>SNS\u5e83\u544a\u306e\u6700\u9069\u5316<\/strong><\/p>\n\n\n\n<p><strong>Instagram\u5e83\u544a<\/strong><\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>\u3010\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3011\n\u30fb\u5e74\u9f62\uff1a20-45\u6b73\n\u30fb\u6027\u5225\uff1a\u5973\u6027\u4e2d\u5fc3\n\u30fb\u8208\u5473\u95a2\u5fc3\uff1a\u7f8e\u5bb9\u3001\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\n\u30fb\u884c\u52d5\uff1a\u7f8e\u5bb9\u5ba4\u5229\u7528\u8005\n\n\u3010\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u6226\u7565\u3011\n\u30fb\u30d3\u30d5\u30a9\u30fc\u30a2\u30d5\u30bf\u30fc\u5199\u771f\n\u30fb\u65bd\u8853\u52d5\u753b\n\u30fb\u30b9\u30bf\u30a4\u30ea\u30b9\u30c8\u7d39\u4ecb\n\u30fb\u304a\u5ba2\u69d8\u306e\u58f0\n\n\u3010\u52b9\u679c\u6307\u6a19\u3011\nCTR\uff08\u30af\u30ea\u30c3\u30af\u7387\uff09\uff1a1-3\uff05\nCPC\uff08\u30af\u30ea\u30c3\u30af\u5358\u4fa1\uff09\uff1a50-200\u5186\nCVR\uff08\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\uff09\uff1a5-15\uff05\n<\/code><\/pre>\n\n\n\n<h3 class=\"wp-block-heading\">\u7d39\u4ecb\u30fb\u53e3\u30b3\u30df\u4fc3\u9032\u6226\u7565<\/h3>\n\n\n\n<p><strong>\u7d39\u4ecb\u5236\u5ea6\u306e\u8a2d\u8a08\u3068\u904b\u7528<\/strong><\/p>\n\n\n\n<p><strong>\u52b9\u679c\u7684\u306a\u7d39\u4ecb\u5236\u5ea6<\/strong><\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>\u3010\u57fa\u672c\u8a2d\u8a08\u3011\n\u7d39\u4ecb\u8005\u7279\u5178\uff1a\u6b21\u56de\u65bd\u885320\uff05OFF\n\u88ab\u7d39\u4ecb\u8005\u7279\u5178\uff1a\u521d\u56de30\uff05OFF\n\u6761\u4ef6\uff1a\u88ab\u7d39\u4ecb\u8005\u306e2\u56de\u76ee\u6765\u5e97\u5f8c\u306b\u9069\u7528\n\n\u3010\u8ffd\u52a0\u65bd\u7b56\u3011\n\u30fb\u7d39\u4ecb\u30ab\u30fc\u30c9\u914d\u5e03\n\u30fbLINE\u53cb\u3060\u3061\u7d39\u4ecb\u6a5f\u80fd\n\u30fbSNS\u6295\u7a3f\u4fc3\u9032\n\u30fb\u53e3\u30b3\u30df\u6295\u7a3f\u304a\u793c\n\n\u3010\u52b9\u679c\u6e2c\u5b9a\u3011\n\u7d39\u4ecb\u7387\uff1a\u65e2\u5b58\u5ba2\u306e15-30\uff05\n\u7d39\u4ecb\u65b0\u898f\u5ba2\u5358\u4fa1\uff1a\u901a\u5e38\u306e1.2-1.5\u500d\n\u7d39\u4ecb\u5ba2\u306eLTV\uff1a\u4e00\u822c\u5ba2\u306e2-3\u500d\n<\/code><\/pre>\n\n\n\n<p><strong>\u53e3\u30b3\u30df\u30fb\u8a55\u5224\u7ba1\u7406<\/strong><\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>\u3010Google\u53e3\u30b3\u30df\u5bfe\u7b56\u3011\n\u30fb\u7a4d\u6975\u7684\u306a\u53e3\u30b3\u30df\u4f9d\u983c\n\u30fb\u8fd4\u4fe1\u306b\u3088\u308b\u95a2\u4fc2\u5f37\u5316\n\u30fb\u30cd\u30ac\u30c6\u30a3\u30d6\u53e3\u30b3\u30df\u306e\u9069\u5207\u5bfe\u5fdc\n\u30fb\u53e3\u30b3\u30df\u6295\u7a3f\u8005\u3078\u306e\u611f\u8b1d\n\n\u3010\u30db\u30c3\u30c8\u30da\u30c3\u30d1\u30fc\u53e3\u30b3\u30df\u5f37\u5316\u3011\n\u30fb\u53e3\u30b3\u30df\u6295\u7a3f\u4fc3\u9032\u65bd\u7b56\n\u30fb\u5199\u771f\u4ed8\u304d\u53e3\u30b3\u30df\u4f9d\u983c\n\u30fb\u8a73\u7d30\u306a\u8fd4\u4fe1\u30b3\u30e1\u30f3\u30c8\n\u30fb\u53e3\u30b3\u30df\u5206\u6790\u3068\u6539\u5584\n\n\u3010\u52b9\u679c\u3011\n\u53e3\u30b3\u30df\u6570\uff1a\u67085-15\u4ef6\u76ee\u6a19\n\u5e73\u5747\u8a55\u4fa1\uff1a4.5\u4ee5\u4e0a\u7dad\u6301\n\u53e3\u30b3\u30df\u7d4c\u7531\u6765\u5e97\uff1a\u6708\u9593\u65b0\u898f\u306e20-40\uff05\n<\/code><\/pre>\n\n\n\n<h2 class=\"wp-block-heading\">\u5b9f\u969b\u306e\u6210\u529f\u4e8b\u4f8b<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">A\u30b5\u30ed\u30f3\u306e\u5e83\u544a\u8cbb\u6700\u9069\u5316<\/h3>\n\n\n\n<p><strong>\u6700\u9069\u5316\u524d\u306e\u72b6\u6cc1<\/strong><\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>\u6708\u9593\u58f2\u4e0a\uff1a180\u4e07\u5186\n\u6708\u9593\u5e83\u544a\u8cbb\uff1a162,000\u5186\uff089\uff05\uff09\n\u65b0\u898f\u5ba2\u6570\uff1a15\u4eba\/\u6708\n\n\u5e83\u544a\u8cbb\u5185\u8a33\uff1a\n\u30fb\u30db\u30c3\u30c8\u30da\u30c3\u30d1\u30fc\uff1a90,000\u5186\n\u30fb\u30c1\u30e9\u30b7\uff1a35,000\u5186\n\u30fbInstagram\u5e83\u544a\uff1a20,000\u5186\n\u30fbGoogle\u5e83\u544a\uff1a17,000\u5186\n\n\u554f\u984c\u70b9\uff1a\n\u30fb\u52b9\u679c\u6e2c\u5b9a\u304c\u4e0d\u5341\u5206\n\u30fb\u5a92\u4f53\u9593\u306e\u9023\u643a\u306a\u3057\n\u30fb\u30bf\u30fc\u30b2\u30c3\u30c8\u304c\u4e0d\u660e\u78ba\n\u30fbROI\u304c\u4f4e\u3044\uff08\u65b0\u898f\u5ba2\u5358\u4fa110,800\u5186\uff09\n<\/code><\/pre>\n\n\n\n<p><strong>\u5b9f\u65bd\u3057\u305f\u6700\u9069\u5316\u6226\u7565<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u5fb9\u5e95\u7684\u306a\u52b9\u679c\u6e2c\u5b9a\u30b7\u30b9\u30c6\u30e0\u5c0e\u5165<\/strong>\n<ul class=\"wp-block-list\">\n<li>\u6765\u5e97\u7d4c\u8def\u306e\u5b8c\u5168\u8ffd\u8de1<\/li>\n\n\n\n<li>\u5a92\u4f53\u5225ROI\u8a08\u7b97<\/li>\n\n\n\n<li>LTV\u30d9\u30fc\u30b9\u306e\u52b9\u679c\u6e2c\u5b9a<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u30bf\u30fc\u30b2\u30c3\u30c8\u9867\u5ba2\u306e\u660e\u78ba\u5316<\/strong>\n<ul class=\"wp-block-list\">\n<li>\u65e2\u5b58\u5ba2\u5206\u6790\u306b\u3088\u308b\u7406\u60f3\u5ba2\u50cf\u8a2d\u5b9a<\/li>\n\n\n\n<li>30\u4ee3\u50cd\u304f\u5973\u6027\u306b\u30bf\u30fc\u30b2\u30c3\u30c8\u7d5e\u308a\u8fbc\u307f<\/li>\n\n\n\n<li>\u30da\u30eb\u30bd\u30ca\u8a2d\u5b9a\u3068\u5a92\u4f53\u9078\u629e<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u4e88\u7b97\u914d\u5206\u306e\u629c\u672c\u7684\u898b\u76f4\u3057<\/strong>\n<ul class=\"wp-block-list\">\n<li>\u52b9\u679c\u306e\u4f4e\u3044\u5a92\u4f53\u304b\u3089\u306e\u64a4\u9000<\/li>\n\n\n\n<li>\u9ad8ROI\u5a92\u4f53\u3078\u306e\u96c6\u4e2d\u6295\u8cc7<\/li>\n\n\n\n<li>\u65b0\u898f\u2192\u30ea\u30d4\u30fc\u30c8\u5316\u3078\u306e\u4e88\u7b97\u30b7\u30d5\u30c8<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u30fb\u30e1\u30c3\u30bb\u30fc\u30b8\u6700\u9069\u5316<\/strong>\n<ul class=\"wp-block-list\">\n<li>\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u523a\u3055\u308b\u30e1\u30c3\u30bb\u30fc\u30b8<\/li>\n\n\n\n<li>\u30d3\u30d5\u30a9\u30fc\u30a2\u30d5\u30bf\u30fc\u4e8b\u4f8b\u5f37\u5316<\/li>\n\n\n\n<li>\u53e3\u30b3\u30df\u30fb\u7d39\u4ecb\u5236\u5ea6\u5145\u5b9f<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<p><strong>\u6700\u9069\u5316\u5f8c\u306e\u7d50\u679c\uff086\u30f6\u6708\u5f8c\uff09<\/strong><\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>\u6708\u9593\u58f2\u4e0a\uff1a220\u4e07\u5186\uff0822\uff05\u5411\u4e0a\uff09\n\u6708\u9593\u5e83\u544a\u8cbb\uff1a110,000\u5186\uff0832\uff05\u524a\u6e1b\uff09\n\u65b0\u898f\u5ba2\u6570\uff1a28\u4eba\/\u6708\uff0887\uff05\u5897\u52a0\uff09\n\n\u6700\u9069\u5316\u5f8c\u306e\u5e83\u544a\u8cbb\u5185\u8a33\uff1a\n\u30fb\u30db\u30c3\u30c8\u30da\u30c3\u30d1\u30fc\uff1a45,000\u5186\n\u30fbInstagram\uff08\u5f37\u5316\uff09\uff1a25,000\u5186\n\u30fb\u7d39\u4ecb\u4fc3\u9032\u65bd\u7b56\uff1a20,000\u5186\n\u30fbGoogle MEO\u5bfe\u7b56\uff1a10,000\u5186\n\u30fbLINE\u516c\u5f0f\u6d3b\u7528\uff1a10,000\u5186\n\n\u52b9\u679c\uff1a\n\u30fb\u65b0\u898f\u5ba2\u7372\u5f97\u5358\u4fa1\uff1a3,930\u5186\uff0864\uff05\u6539\u5584\uff09\n\u30fbROI\uff1a400\uff05\uff084\u500d\u6539\u5584\uff09\n\u30fb\u30ea\u30d4\u30fc\u30c8\u7387\uff1a65\uff05\u219282\uff05\u5411\u4e0a\n<\/code><\/pre>\n\n\n\n<p><strong>\u30aa\u30fc\u30ca\u30fc\u306e\u30b3\u30e1\u30f3\u30c8<\/strong> <br>\u300c\u6700\u521d\u306f\u300e\u5e83\u544a\u8cbb\u3092\u6e1b\u3089\u3057\u3066\u5927\u4e08\u592b\uff1f\u300f\u3068\u5fc3\u914d\u3067\u3057\u305f\u304c\u3001<br>\u7d50\u679c\u306f\u65b0\u898f\u5ba2\u500d\u5897\uff01\u52b9\u679c\u6e2c\u5b9a\u3092\u304d\u3061\u3093\u3068\u3084\u308b\u3053\u3068\u3067\u3001<br>\u3069\u3053\u306b\u304a\u91d1\u3092\u304b\u3051\u308c\u3070\u3044\u3044\u304b\u304c\u660e\u78ba\u306b\u306a\u308a\u307e\u3057\u305f\u3002<br>\u4eca\u3067\u306f\u5e83\u544a\u8cbb\u306e\u4f7f\u3044\u65b9\u306b\u8ff7\u3044\u304c\u3042\u308a\u307e\u305b\u3093\uff01\u300d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">B\u30b5\u30ed\u30f3\u306e\u4e8b\u4f8b<\/h3>\n\n\n\n<p><strong>\u57fa\u672c\u60c5\u5831<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u898f\u6a21\uff1a4\u5e2d\u306e\u4e2d\u898f\u6a21\u30b5\u30ed\u30f3<\/li>\n\n\n\n<li>\u7acb\u5730\uff1a\u4f4f\u5b85\u8857<\/li>\n\n\n\n<li>\u30bf\u30fc\u30b2\u30c3\u30c8\uff1a40\u4ee3\u4e3b\u5a66\u5c64<\/li>\n<\/ul>\n\n\n\n<p><strong>\u91cd\u70b9\u6226\u7565<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5730\u57df\u5bc6\u7740\u578b\u5e83\u544a\u3078\u306e\u96c6\u4e2d<\/li>\n\n\n\n<li>\u53e3\u30b3\u30df\u30fb\u7d39\u4ecb\u5236\u5ea6\u306e\u5f37\u5316<\/li>\n\n\n\n<li>SNS\u3067\u306e\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u5f62\u6210<\/li>\n<\/ul>\n\n\n\n<p><strong>\u6210\u679c<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5e83\u544a\u8cbb\uff1a30\uff05\u524a\u6e1b<\/li>\n\n\n\n<li>\u65b0\u898f\u5ba2\u6570\uff1a50\uff05\u5897\u52a0<\/li>\n\n\n\n<li>\u7d39\u4ecb\u7387\uff1a35\uff05\u9054\u6210<\/li>\n\n\n\n<li>LTV\uff1a2.2\u500d\u5411\u4e0a<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e88\u7b97\u914d\u5206\u306e\u5b9f\u8df5\u30ac\u30a4\u30c9<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u6708\u9593\u5e83\u544a\u4e88\u7b9710\u4e07\u5186\u306e\u5834\u5408<\/h3>\n\n\n\n<p><strong>\u63a8\u5968\u914d\u5206\u4f8b\uff08\u5b89\u5b9a\u6210\u9577\u671f\uff09<\/strong><\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>\u3010\u65b0\u898f\u7372\u5f97\uff1a40,000\u5186\u3011\n\u30fb\u30db\u30c3\u30c8\u30da\u30c3\u30d1\u30fc\uff1a25,000\u5186\n\u30fbGoogle\u5e83\u544a\uff1a10,000\u5186\n\u30fb\u30c1\u30e9\u30b7\uff1a5,000\u5186\n\n\u3010\u30ea\u30d4\u30fc\u30c8\u4fc3\u9032\uff1a35,000\u5186\u3011\n\u30fbLINE\u516c\u5f0f\u30a2\u30ab\u30a6\u30f3\u30c8\uff1a15,000\u5186\n\u30fb\u7d39\u4ecb\u5236\u5ea6\u904b\u7528\uff1a10,000\u5186\n\u30fbSNS\u5f37\u5316\uff1a10,000\u5186\n\n\u3010\u30ed\u30a4\u30e4\u30eb\u5316\uff1a25,000\u5186\u3011\n\u30fb\u30a4\u30d9\u30f3\u30c8\u30fb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\uff1a15,000\u5186\n\u30fb\u9867\u5ba2\u6e80\u8db3\u5ea6\u5411\u4e0a\u65bd\u7b56\uff1a10,000\u5186\n<\/code><\/pre>\n\n\n\n<h3 class=\"wp-block-heading\">\u52b9\u679c\u6e2c\u5b9a\u3068\u6539\u5584\u30b5\u30a4\u30af\u30eb<\/h3>\n\n\n\n<p><strong>\u6708\u6b21\u30ec\u30d3\u30e5\u30fc\u3068\u8abf\u6574<\/strong><\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>\u3010\u6bce\u6708\u30c1\u30a7\u30c3\u30af\u9805\u76ee\u3011\n\u25a1 \u5a92\u4f53\u5225\u65b0\u898f\u5ba2\u6570\n\u25a1 \u5a92\u4f53\u5225\u7372\u5f97\u5358\u4fa1\n\u25a1 \u30ea\u30d4\u30fc\u30c8\u7387\u5909\u5316\n\u25a1 \u58f2\u4e0a\u3078\u306e\u5f71\u97ff\n\u25a1 ROI\u8a08\u7b97\u7d50\u679c\n\n\u3010\u56db\u534a\u671f\u8abf\u6574\u3011\n\u25a1 \u4e88\u7b97\u914d\u5206\u898b\u76f4\u3057\n\u25a1 \u65b0\u3057\u3044\u5a92\u4f53\u30c6\u30b9\u30c8\n\u25a1 \u30bf\u30fc\u30b2\u30c3\u30c8\u8abf\u6574\n\u25a1 \u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u5237\u65b0\n\u25a1 \u7af6\u5408\u5206\u6790\u66f4\u65b0\n<\/code><\/pre>\n\n\n\n<h2 class=\"wp-block-heading\">\u4eca\u3059\u3050\u59cb\u3081\u3089\u308c\u308b\u6700\u9069\u5316\u30a2\u30af\u30b7\u30e7\u30f3<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u4eca\u9031\u3084\u308b\u3053\u3068<\/h3>\n\n\n\n<p><strong>\u6708\u66dc\u65e5<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>[ ] \u904e\u53bb3\u30f6\u6708\u306e\u5e83\u544a\u8cbb\u3092\u5a92\u4f53\u5225\u306b\u96c6\u8a08<\/li>\n\n\n\n<li>[ ] \u6765\u5e97\u7d4c\u8def\u78ba\u8a8d\u30b7\u30b9\u30c6\u30e0\u3092\u5c0e\u5165<\/li>\n<\/ul>\n\n\n\n<p><strong>\u706b\u66dc\u65e5<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>[ ] \u65b0\u898f\u5ba2\u306e\u8a73\u7d30\u5206\u6790\uff08\u5e74\u9f62\u3001\u6027\u5225\u3001\u6765\u5e97\u7d4c\u8def\uff09<\/li>\n\n\n\n<li>[ ] \u5404\u5a92\u4f53\u306e\u52b9\u679c\u3092\u8a08\u7b97<\/li>\n<\/ul>\n\n\n\n<p><strong>\u6c34\u66dc\u65e5<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>[ ] \u7406\u60f3\u7684\u306a\u9867\u5ba2\u50cf\uff08\u30da\u30eb\u30bd\u30ca\uff09\u3092\u8a2d\u5b9a<\/li>\n\n\n\n<li>[ ] \u73fe\u5728\u306e\u4e88\u7b97\u914d\u5206\u3092\u898b\u76f4\u3057<\/li>\n<\/ul>\n\n\n\n<p><strong>\u6728\u66dc\u65e5<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>[ ] \u4f4e\u52b9\u679c\u5a92\u4f53\u306e\u524a\u6e1b\u3092\u691c\u8a0e<\/li>\n\n\n\n<li>[ ] \u9ad8\u52b9\u679c\u5a92\u4f53\u306e\u5f37\u5316\u3092\u8a08\u753b<\/li>\n<\/ul>\n\n\n\n<p><strong>\u91d1\u66dc\u65e5<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>[ ] 1\u9031\u9593\u306e\u5206\u6790\u7d50\u679c\u3092\u307e\u3068\u3081<\/li>\n\n\n\n<li>[ ] \u6765\u6708\u306e\u4e88\u7b97\u914d\u5206\u3092\u6c7a\u5b9a<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">3\u30f6\u6708\u5f8c\u306e\u76ee\u6a19\u8a2d\u5b9a<\/h3>\n\n\n\n<p><strong>\u77ed\u671f\u76ee\u6a19\uff081\u30f6\u6708\uff09<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u52b9\u679c\u6e2c\u5b9a\u30b7\u30b9\u30c6\u30e0\u7a3c\u50cd<\/li>\n\n\n\n<li>\u660e\u3089\u304b\u306b\u52b9\u679c\u306e\u4f4e\u3044\u5a92\u4f53\u64a4\u9000<\/li>\n\n\n\n<li>20\uff05\u4ee5\u4e0a\u306e\u52b9\u7387\u6539\u5584<\/li>\n<\/ul>\n\n\n\n<p><strong>\u4e2d\u671f\u76ee\u6a19\uff083\u30f6\u6708\uff09<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u6700\u9069\u306a\u4e88\u7b97\u914d\u5206\u78ba\u7acb<\/li>\n\n\n\n<li>\u65b0\u898f\u5ba2\u7372\u5f97\u5358\u4fa130\uff05\u524a\u6e1b<\/li>\n\n\n\n<li>\u7dcf\u5e83\u544a\u8cbbROI200\uff05\u4ee5\u4e0a<\/li>\n<\/ul>\n\n\n\n<p><strong>\u9577\u671f\u76ee\u6a19\uff086\u30f6\u6708\uff09<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u6301\u7d9a\u53ef\u80fd\u306a\u96c6\u5ba2\u30b7\u30b9\u30c6\u30e0\u5b8c\u6210<\/li>\n\n\n\n<li>\u7d39\u4ecb\u4e2d\u5fc3\u306e\u96c6\u5ba2\u30e2\u30c7\u30eb\u78ba\u7acb<\/li>\n\n\n\n<li>\u5e83\u544a\u8cbb\u52b9\u73873\u500d\u4ee5\u4e0a\u6539\u5584<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u3088\u304f\u3042\u308b\u8cea\u554f\u3068\u89e3\u6c7a\u6cd5<\/h2>\n\n\n\n<p><strong>Q: \u300c\u30db\u30c3\u30c8\u30da\u30c3\u30d1\u30fc\u3092\u3084\u3081\u308b\u306e\u306f\u4e0d\u5b89\u3067\u3059&#8230;\u300d<\/strong><\/p>\n\n\n\n<p>A: \u3044\u304d\u306a\u308a\u5168\u5ec3\u3067\u306f\u306a\u304f\u3001\u6bb5\u968e\u7684\u306a\u524a\u6e1b\u304b\u3089\u59cb\u3081\u307e\u3057\u3087\u3046\u3002<br>\u4ed6\u306e\u96c6\u5ba2\u624b\u6bb5\u3092\u78ba\u7acb\u3057\u3066\u304b\u3089\u8abf\u6574\u3059\u308c\u3070\u5b89\u5168\u3067\u3059\u3002<\/p>\n\n\n\n<p><strong>Q: \u300c\u52b9\u679c\u6e2c\u5b9a\u304c\u9762\u5012\u305d\u3046&#8230;\u300d<\/strong><\/p>\n\n\n\n<p>A: \u6700\u521d\u306f\u7c21\u5358\u306a\u6765\u5e97\u7d4c\u8def\u78ba\u8a8d\u304b\u3089\u59cb\u3081\u308c\u3070OK\u3002<br>\u6163\u308c\u3066\u304d\u305f\u3089\u8a73\u7d30\u306a\u30c7\u30fc\u30bf\u5206\u6790\u306b\u767a\u5c55\u3055\u305b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p><strong>Q: \u300cSNS\u306f\u82e5\u3044\u4eba\u5411\u3051\u3067\u306f\uff1f\u300d<\/strong><\/p>\n\n\n\n<p>A: 40\u4ee3\u4ee5\u4e0a\u3067\u3082Instagram\u3084LINE\u3092\u6d3b\u7528\u3059\u308b\u4eba\u306f\u591a\u6570\u3044\u307e\u3059\u3002<br>\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u5408\u308f\u305b\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u4f5c\u308a\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p><strong>Q: \u300c\u7d39\u4ecb\u5236\u5ea6\u306f\u5229\u76ca\u3092\u5727\u8feb\u3057\u307e\u305b\u3093\u304b\uff1f\u300d<\/strong><\/p>\n\n\n\n<p>A: \u7d39\u4ecb\u5ba2\u306f\u9577\u671f\u5229\u7528\u7387\u304c\u9ad8\u304f\u3001<br>LTV\u304c\u4e00\u822c\u5ba2\u306e2-3\u500d\u306b\u306a\u308b\u305f\u3081\u3001<br>\u5272\u5f15\u3092\u5dee\u3057\u5f15\u3044\u3066\u3082\u5341\u5206\u306b\u5229\u76ca\u304c\u51fa\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u307e\u3068\u3081\uff1a\u6226\u7565\u7684\u5e83\u544a\u6295\u8cc7\u3067\u6301\u7d9a\u7684\u6210\u9577\u3092\u5b9f\u73fe<\/h2>\n\n\n\n<p>\u5e83\u544a\u8cbb\u306f\u7d4c\u8cbb\u3067\u306f\u306a\u304f\u3001\u5c06\u6765\u306e\u58f2\u4e0a\u3092\u751f\u307f\u51fa\u3059\u6295\u8cc7\u3067\u3059\u3002<br>\u9069\u5207\u306a\u6226\u7565\u3068\u52b9\u679c\u6e2c\u5b9a\u306b\u3088\u308a\u3001<br>\u8cbb\u7528\u3092\u524a\u6e1b\u3057\u306a\u304c\u3089\u52b9\u679c\u3092\u6700\u5927\u5316\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u5e83\u544a\u8cbb\u6700\u9069\u5316\u306e5\u3064\u306e\u30e1\u30ea\u30c3\u30c8<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u78ba\u5b9f\u306a\u52b9\u7387\u6539\u5584<\/strong>\uff1aROI\u306e\u5927\u5e45\u5411\u4e0a<\/li>\n\n\n\n<li><strong>\u6301\u7d9a\u7684\u306a\u96c6\u5ba2\u529b<\/strong>\uff1a\u4f9d\u5b58\u5ea6\u306e\u4f4e\u3044\u591a\u89d2\u7684\u96c6\u5ba2<\/li>\n\n\n\n<li><strong>\u4e88\u7b97\u306e\u6709\u52b9\u6d3b\u7528<\/strong>\uff1a\u7121\u99c4\u306e\u6392\u9664\u3068\u96c6\u4e2d\u6295\u8cc7<\/li>\n\n\n\n<li><strong>\u7af6\u4e89\u512a\u4f4d\u6027\u78ba\u4fdd<\/strong>\uff1a\u52b9\u7387\u7684\u306a\u5e02\u5834\u5bfe\u5fdc<\/li>\n\n\n\n<li><strong>\u7d4c\u55b6\u5b89\u5b9a\u5316<\/strong>\uff1a\u4e88\u6e2c\u53ef\u80fd\u306a\u96c6\u5ba2\u30b7\u30b9\u30c6\u30e0<\/li>\n<\/ol>\n\n\n\n<p><strong>\u6210\u529f\u3059\u308b\u5e83\u544a\u6226\u7565\u306e3\u3064\u306e\u30dd\u30a4\u30f3\u30c8<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u5fb9\u5e95\u7684\u306a\u52b9\u679c\u6e2c\u5b9a<\/strong>\uff1a\u5168\u3066\u306e\u65bd\u7b56\u3092\u30c7\u30fc\u30bf\u3067\u7ba1\u7406<\/li>\n\n\n\n<li><strong>\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u660e\u78ba\u5316<\/strong>\uff1a\u7406\u60f3\u5ba2\u306b\u96c6\u4e2d\u3057\u305f\u30a2\u30d7\u30ed\u30fc\u30c1<\/li>\n\n\n\n<li><strong>\u7d99\u7d9a\u7684\u306a\u6700\u9069\u5316<\/strong>\uff1a\u5e02\u5834\u5909\u5316\u306b\u5fdc\u3058\u305f\u67d4\u8edf\u306a\u8abf\u6574<\/li>\n<\/ol>\n\n\n\n<p><strong>\u5e74\u9593100\u4e07\u5186\u306e\u5e83\u544a\u8cbb\u52b9\u7387\u5316\u52b9\u679c<\/strong><\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>\u5f93\u6765\uff1a\u5e74\u9593150\u4e07\u5186\u3067\u65b0\u898f\u5ba2180\u4eba\n\u6700\u9069\u5316\u5f8c\uff1a\u5e74\u9593100\u4e07\u5186\u3067\u65b0\u898f\u5ba2300\u4eba\n\n\u52b9\u679c\uff1a\n\u30fb\u30b3\u30b9\u30c850\u4e07\u5186\u524a\u6e1b\n\u30fb\u65b0\u898f\u5ba2120\u4eba\u5897\u52a0\n\u30fb1\u5e74\u5f8c\u58f2\u4e0a500\u4e07\u5186\u4ee5\u4e0a\u5411\u4e0a\n<\/code><\/pre>\n\n\n\n<p>\u7f8e\u5bb9\u5ba4\u306e\u6210\u529f\u306f\u3001\u512a\u308c\u305f\u6280\u8853\u3060\u3051\u3067\u306a\u304f\u3001<br>\u6226\u7565\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304b\u304b\u3063\u3066\u3044\u307e\u3059\u3002<br>\u9650\u3089\u308c\u305f\u4e88\u7b97\u3067\u6700\u5927\u306e\u52b9\u679c\u3092\u5f97\u308b\u305f\u3081\u306b\u3001<br>\u4eca\u3059\u3050\u5e83\u544a\u6226\u7565\u306e\u898b\u76f4\u3057\u3092\u59cb\u3081\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p><strong>\u4eca\u65e5\u304b\u3089\u3067\u304d\u308b\u3053\u3068<\/strong><\/p>\n\n\n\n<ol 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