{"id":827,"date":"2026-07-15T11:52:51","date_gmt":"2026-07-15T02:52:51","guid":{"rendered":"https:\/\/haward-joyman.com\/aimeo\/2026\/07\/15\/multi-store-meo-kpi-management\/"},"modified":"2026-07-15T11:52:52","modified_gmt":"2026-07-15T02:52:52","slug":"multi-store-meo-kpi-management","status":"publish","type":"post","link":"https:\/\/haward-joyman.com\/aimeo\/2026\/07\/15\/multi-store-meo-kpi-management\/","title":{"rendered":"\u591a\u5e97\u8217MEO\u306eKPI\u8a2d\u5b9a\uff5c\u672c\u90e8\u304c\u898b\u308b\u3079\u304d5\u3064\u306e\u6570\u5024"},"content":{"rendered":"<article>\n<p>\u300c3\u5e97\u8217\u3042\u308b\u306e\u306b\u3001\u306a\u305c\u304b1\u5e97\u8217\u3060\u3051Google\u30de\u30c3\u30d7\u3067\u4e0a\u4f4d\u306b\u51fa\u308b\u3002\u4ed6\u306e2\u5e97\u8217\u306f\u4f55\u3092\u3057\u3066\u3082\u9806\u4f4d\u304c\u4e0a\u304c\u3089\u306a\u3044\u300d<\/p>\n<p>\u300c\u672c\u90e8\u3067\u307e\u3068\u3081\u3066MEO\u7ba1\u7406\u3092\u3057\u3088\u3046\u3068\u3057\u3066\u3044\u308b\u304c\u3001\u3069\u306e\u6570\u5024\u3092\u898b\u308c\u3070\u3044\u3044\u306e\u304b\u6b63\u76f4\u308f\u304b\u3089\u306a\u3044\u300d<\/p>\n<p>\u300c\u5e97\u9577\u306b\u4efb\u305b\u3066\u3044\u308b\u304c\u3001\u5e97\u8217\u306b\u3088\u3063\u3066\u53e3\u30b3\u30df\u6570\u304c10\u500d\u4ee5\u4e0a\u9055\u3046\u3002\u4f55\u304c\u5dee\u3092\u751f\u3093\u3067\u3044\u308b\u306e\u304b\u5206\u6790\u3067\u304d\u306a\u3044\u300d<\/p>\n<p>\u591a\u5e97\u8217\u3092\u904b\u55b6\u3057\u3066\u3044\u308b\u30aa\u30fc\u30ca\u30fc\u30fb\u672c\u90e8\u62c5\u5f53\u8005\u304b\u3089\u3001\u3053\u3046\u3044\u3063\u305f\u3054\u76f8\u8ac7\u3092\u3088\u304f\u3044\u305f\u3060\u304d\u307e\u3059\u30021\u5e97\u8217\u306eMEO\u904b\u7528\u306a\u3089\u300c\u3068\u306b\u304b\u304f\u53e3\u30b3\u30df\u3092\u5897\u3084\u3059\u300d\u300c\u6295\u7a3f\u3092\u3053\u307e\u3081\u306b\u3059\u308b\u300d\u3068\u3044\u3063\u305f\u808c\u611f\u899a\u3067\u3082\u52d5\u3051\u307e\u3059\u3002\u3067\u3082<strong>3\u5e97\u8217\u30fb5\u5e97\u8217\u30fb10\u5e97\u8217<\/strong>\u3068\u5897\u3048\u3066\u304f\u308b\u3068\u3001\u808c\u611f\u899a\u3067\u306f\u9650\u754c\u304c\u6765\u308b\u3002<\/p>\n<p>\u3067\u306f\u3001\u4f55\u3092\u898b\u308c\u3070\u3044\u3044\u306e\u304b\u3002\u4eca\u56de\u306f\u300c\u591a\u5e97\u8217MEO\u306eKPI\u8a2d\u5b9a\u300d\u3068\u3044\u3046\u30c6\u30fc\u30de\u3067\u3001\u672c\u90e8\u304c\u672c\u5f53\u306b\u8ffd\u3046\u3079\u304d5\u3064\u306e\u6570\u5024\u3092\u304a\u4f1d\u3048\u3057\u307e\u3059\u3002\u5b9f\u969b\u306e\u652f\u63f4\u4e8b\u4f8b\u3082\u4ea4\u3048\u306a\u304c\u3089\u89e3\u8aac\u3057\u307e\u3059\u306e\u3067\u3001\u305c\u3072\u53c2\u8003\u306b\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p><strong>\ud83d\udccb 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\u30dd\u30a4\u30f3\u30c8\uff1aNAP\u60c5\u5831\u306e\u4e00\u62ec\u30c1\u30a7\u30c3\u30af\u30fb\u4e00\u62ec\u4fee\u6b63\u304c\u3067\u304d\u308b\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3057\u3001\u672c\u90e8\u3067\u4e00\u5143\u7ba1\u7406\u3059\u308b\u4f53\u5236\u3092\u6574\u3048\u308b\u3053\u3068\u304c\u591a\u5e97\u8217MEO\u306e\u5b89\u5b9a\u904b\u7528\u306e\u571f\u53f0\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h2>\u591a\u5e97\u8217MEO\u306eKPI\u8a2d\u5b9a\uff1a3STEP\u3067\u5b9f\u88c5\u3059\u308b<\/h2>\n<h4>\u591a\u5e97\u8217MEO\u6574\u5099 STEP 1<\/h4>\n<p><strong>\u5168\u5e97\u8217\u306e\u73fe\u72b6\u6570\u5024\u3092\u540c\u4e00\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u3067\u68da\u5378\u3057\u3059\u308b<\/strong><\/p>\n<p>\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u6570\u30fb\u7d4c\u8def\u6848\u5185\u30ea\u30af\u30a8\u30b9\u30c8\u6570\u30fb\u53e3\u30b3\u30df\u4ef6\u6570\u30fb\u5e73\u5747\u30b9\u30b3\u30a2\u30fb\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8CTR\u30fbNAP\u6574\u5408\u7387\u306e6\u9805\u76ee\u3092\u5168\u5e97\u8217\u5206\u4e00\u89a7\u5316\u3057\u307e\u3059\u3002\u307e\u305a\u3053\u3053\u3067\u300c\u3069\u306e\u5e97\u8217\u304c\u4f55\u304c\u5f31\u3044\u304b\u300d\u3092\u53ef\u8996\u5316\u3059\u308b\u3053\u3068\u304c\u5168\u3066\u306e\u8d77\u70b9\u3067\u3059\u3002<\/p>\n<p>\u26a0\ufe0f \u3088\u304f\u3042\u308b\u5931\u6557\uff1a\u300c\u53e3\u30b3\u30df\u4ef6\u6570\u3060\u3051\u300d\u300c\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3060\u3051\u300d\u3068\u4e00\u90e8\u306e\u6570\u5024\u3057\u304b\u96c6\u3081\u305a\u3001\u554f\u984c\u306e\u5168\u4f53\u50cf\u304c\u898b\u3048\u306a\u3044\u307e\u307e\u5bfe\u7b56\u3092\u6253\u3063\u3066\u3057\u307e\u3046\u30b1\u30fc\u30b9\u3002<\/p>\n<h4>\u591a\u5e97\u8217MEO\u6574\u5099 STEP 2<\/h4>\n<p><strong>\u6700\u4e0a\u4f4d\u5e97\u8217\u3092\u300c\u30e2\u30c7\u30eb\u5e97\u8217\u300d\u3068\u3057\u3066\u8a2d\u5b9a\u3057\u3001KPI\u76ee\u6a19\u3092\u9006\u7b97\u3059\u308b<\/strong><\/p>\n<p>\u81ea\u793e\u306e\u4e2d\u3067\u6700\u3082MEO\u8a55\u4fa1\u304c\u9ad8\u3044\u5e97\u8217\u306e\u30c7\u30fc\u30bf\u3092\u53c2\u7167\u5024\u306b\u3057\u3066\u3001\u4ed6\u5e97\u8217\u306e\u76ee\u6a19\u5024\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002\u5916\u90e8\u306e\u696d\u754c\u5e73\u5747\u3088\u308a\u3001\u81ea\u793e\u5185\u306e\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9\u3092\u57fa\u6e96\u306b\u3057\u305f\u65b9\u304c\u73fe\u5834\u306e\u7d0d\u5f97\u611f\u304c\u9ad8\u304f\u3001\u9054\u6210\u7387\u3082\u4e0a\u304c\u308a\u307e\u3059\u3002<\/p>\n<p>\u26a0\ufe0f \u3088\u304f\u3042\u308b\u5931\u6557\uff1a\u3044\u304d\u306a\u308a\u300c\u53e3\u30b3\u30df100\u4ef6\u30fb\u8a55\u4fa14.5\u4ee5\u4e0a\u300d\u3068\u3044\u3046\u9ad8\u3044\u76ee\u6a19\u3092\u5168\u5e97\u8217\u306b\u8ab2\u3057\u3066\u3001\u73fe\u5834\u304c\u6d88\u5316\u4e0d\u826f\u306b\u306a\u308b\u30b1\u30fc\u30b9\u3002\u307e\u305a\u81ea\u793e\u6700\u4e0a\u4f4d\u5e97\u8217\u306e\u6c34\u6e96\u306b\u5168\u5e97\u8217\u3092\u63c3\u3048\u308b\u3053\u3068\u3092\u7b2c\u4e00\u76ee\u6a19\u306b\u3059\u308b\u3002<\/p>\n<h4>\u591a\u5e97\u8217MEO\u6574\u5099 STEP 3<\/h4>\n<p><strong>\u6708\u6b21\u30ec\u30dd\u30fc\u30c8\u3092\u672c\u90e8\u3067\u81ea\u52d5\u96c6\u8a08\u3057\u3001\u30a2\u30e9\u30fc\u30c8\u3092\u8a2d\u5b9a\u3059\u308b<\/strong><\/p>\n<p>KPI\u306e\u7570\u5e38\u5024\uff08\u524d\u6708\u6bd420%\u4ee5\u4e0a\u306e\u4e0b\u843d\u3001\u53e3\u30b3\u30df\u8fd4\u4fe1\u9045\u5ef6\u3001NAP\u60c5\u5831\u306e\u6539\u3056\u3093\u691c\u77e5\u306a\u3069\uff09\u3092LINE\u3084Slack\u3067\u81ea\u52d5\u901a\u77e5\u3059\u308b\u4ed5\u7d44\u307f\u3092\u69cb\u7bc9\u3057\u307e\u3059\u3002\u7d4c\u55b6\u8005\u30fb\u672c\u90e8\u62c5\u5f53\u8005\u304c\u6bce\u65e5GBP\u3092\u78ba\u8a8d\u3059\u308b\u5fc5\u8981\u306f\u306a\u304f\u3001\u7570\u5e38\u6642\u3060\u3051\u4ecb\u5165\u3059\u308b\u300c5\u5206\u904b\u7528\u300d\u306e\u4f53\u5236\u304c\u7406\u60f3\u5f62\u3067\u3059\u3002<\/p>\n<p>\u26a0\ufe0f 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