{"id":488,"date":"2025-10-20T14:30:56","date_gmt":"2025-10-20T05:30:56","guid":{"rendered":"https:\/\/haward-joyman.com\/aimeo\/?p=488"},"modified":"2025-10-20T14:30:57","modified_gmt":"2025-10-20T05:30:57","slug":"%e3%83%87%e3%82%b8%e3%82%bf%e3%83%ab%e6%b1%ba%e6%b8%88%e3%83%87%e3%83%bc%e3%82%bf%e3%81%a8meo%e5%8a%b9%e6%9e%9c%e6%b8%ac%e5%ae%9a%e3%81%ae%e7%9b%b8%e9%96%a2%e5%88%86%e6%9e%90","status":"publish","type":"post","link":"https:\/\/haward-joyman.com\/aimeo\/2025\/10\/20\/%e3%83%87%e3%82%b8%e3%82%bf%e3%83%ab%e6%b1%ba%e6%b8%88%e3%83%87%e3%83%bc%e3%82%bf%e3%81%a8meo%e5%8a%b9%e6%9e%9c%e6%b8%ac%e5%ae%9a%e3%81%ae%e7%9b%b8%e9%96%a2%e5%88%86%e6%9e%90\/","title":{"rendered":"\u30c7\u30b8\u30bf\u30eb\u6c7a\u6e08\u30c7\u30fc\u30bf\u3068MEO\u52b9\u679c\u6e2c\u5b9a\u306e\u76f8\u95a2\u5206\u6790"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\">\u30c7\u30b8\u30bf\u30eb\u6c7a\u6e08\u30c7\u30fc\u30bf\u3068MEO\u52b9\u679c\u6e2c\u5b9a\u306e\u76f8\u95a2\u5206\u6790<\/h1>\n\n\n\n<h2 class=\"wp-block-heading\">\u306f\u3058\u3081\u306b<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u300cMEO\u5bfe\u7b56\u3092\u3057\u3066\u3044\u308b\u3051\u3069\u3001\u672c\u5f53\u306b\u58f2\u4e0a\u306b\u7e4b\u304c\u3063\u3066\u3044\u308b\u306e\u304b\u5206\u304b\u3089\u306a\u3044\u2026\u300d<br>\u300c\u8868\u793a\u56de\u6570\u306f\u5897\u3048\u305f\u3051\u3069\u3001\u5b9f\u969b\u306e\u6210\u679c\u306f\uff1f\u300d<br>\u300c\u6295\u8cc7\u5bfe\u52b9\u679c\u3092\u6570\u5024\u3067\u8a3c\u660e\u3057\u305f\u3044\u2026\u300d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u30c7\u30b8\u30bf\u30eb\u6c7a\u6e08\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3059\u308c\u3070\u3001MEO\u65bd\u7b56\u3068\u5b9f\u969b\u306e\u58f2\u4e0a\u306e\u56e0\u679c\u95a2\u4fc2\u304c\u660e\u78ba\u306b\u306a\u308a\u307e\u3059\u3002<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u672c\u8a18\u4e8b\u3067\u306f\u3001\u30ad\u30e3\u30c3\u30b7\u30e5\u30ec\u30b9\u6c7a\u6e08\u30c7\u30fc\u30bf\u3068GBP\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u7d44\u307f\u5408\u308f\u305b\u305f\u3001<br>\u79d1\u5b66\u7684\u306aMEO\u52b9\u679c\u6e2c\u5b9a\u624b\u6cd5\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<br>\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u306a\u610f\u601d\u6c7a\u5b9a\u3067\u3001<br>ROI\u3092\u6700\u5927\u5316\u3059\u308b\u65b9\u6cd5\u3092\u5b8c\u5168\u516c\u958b\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u306a\u305c\u30c7\u30b8\u30bf\u30eb\u6c7a\u6e08\u30c7\u30fc\u30bf\u304c\u91cd\u8981\u304b<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u5f93\u6765\u306eMEO\u52b9\u679c\u6e2c\u5b9a\u306e\u9650\u754c<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>GBP\u30a4\u30f3\u30b5\u30a4\u30c8\u3067\u5206\u304b\u308b\u3053\u3068\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u8868\u793a\u56de\u6570<\/li>\n\n\n\n<li>\u30af\u30ea\u30c3\u30af\u6570\uff08\u96fb\u8a71\u3001\u30eb\u30fc\u30c8\u691c\u7d22\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\uff09<\/li>\n\n\n\n<li>\u691c\u7d22\u30ad\u30fc\u30ef\u30fc\u30c9<\/li>\n\n\n\n<li>\u5199\u771f\u95b2\u89a7\u6570<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u5206\u304b\u3089\u306a\u3044\u3053\u3068\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5b9f\u969b\u306e\u6765\u5e97\u6570<\/li>\n\n\n\n<li>\u6765\u5e97\u5ba2\u306e\u8cfc\u8cb7\u984d<\/li>\n\n\n\n<li>\u30ea\u30d4\u30fc\u30c8\u7387<\/li>\n\n\n\n<li>\u672c\u5f53\u306eROI<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u8ab2\u984c\uff1a<\/strong><br>\u300c\u8868\u793a\u56de\u6570\u304c\u5897\u3048\u305f\u300d\u3068\u300c\u58f2\u4e0a\u304c\u5897\u3048\u305f\u300d\u306e<br>\u56e0\u679c\u95a2\u4fc2\u304c\u8a3c\u660e\u3067\u304d\u306a\u3044<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\u30c7\u30b8\u30bf\u30eb\u6c7a\u6e08\u30c7\u30fc\u30bf\u3067\u5206\u304b\u308b\u3053\u3068<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u53d6\u5f97\u53ef\u80fd\u306a\u30c7\u30fc\u30bf\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u65e5\u5225\u30fb\u6642\u9593\u5e2f\u5225\u306e\u58f2\u4e0a<\/li>\n\n\n\n<li>\u5ba2\u6570<\/li>\n\n\n\n<li>\u5ba2\u5358\u4fa1<\/li>\n\n\n\n<li>\u6c7a\u6e08\u65b9\u6cd5\uff08\u30af\u30ec\u30ab\u3001QR\u3001\u96fb\u5b50\u30de\u30cd\u30fc\uff09<\/li>\n\n\n\n<li>\u65b0\u898f\u30fb\u30ea\u30d4\u30fc\u30bf\u30fc\u6bd4\u7387\uff08\u4e00\u90e8\u30b5\u30fc\u30d3\u30b9\uff09<\/li>\n\n\n\n<li>\u5546\u54c1\u5225\u58f2\u4e0a\uff08POS\u3068\u9023\u643a\u306e\u5834\u5408\uff09<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u30e1\u30ea\u30c3\u30c8\uff1a<\/strong><br>GBP\u30a4\u30f3\u30b5\u30a4\u30c8\u3068\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001<br>MEO\u65bd\u7b56\u2192\u6765\u5e97\u2192\u8cfc\u8cb7\u306e\u5168\u4f53\u50cf\u3092\u628a\u63e1<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e3b\u8981\u306a\u30c7\u30b8\u30bf\u30eb\u6c7a\u6e08\u30b5\u30fc\u30d3\u30b9<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. Square\uff08\u30b9\u30af\u30a8\u30a2\uff09<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u7279\u5fb4\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u521d\u671f\u8cbb\u7528\u7121\u6599<\/li>\n\n\n\n<li>\u6c7a\u6e08\u624b\u6570\u6599\uff1a3.25%\u301c<\/li>\n\n\n\n<li>\u8a73\u7d30\u306a\u58f2\u4e0a\u5206\u6790\u6a5f\u80fd<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u53d6\u5f97\u3067\u304d\u308b\u30c7\u30fc\u30bf\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u65e5\u5225\u30fb\u6642\u9593\u5e2f\u5225\u58f2\u4e0a<\/li>\n\n\n\n<li>\u5546\u54c1\u5225\u58f2\u4e0a<\/li>\n\n\n\n<li>\u5ba2\u6570<\/li>\n\n\n\n<li>\u5ba2\u5358\u4fa1<\/li>\n\n\n\n<li>\u30ea\u30d4\u30fc\u30bf\u30fc\u5206\u6790\uff08Square Loyalty\u3067\u53ef\u80fd\uff09<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>MEO\u5206\u6790\u306b\u6700\u9069\u306a\u7406\u7531\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30c7\u30fc\u30bf\u30a8\u30af\u30b9\u30dd\u30fc\u30c8\u6a5f\u80fd<\/li>\n\n\n\n<li>\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9<\/li>\n\n\n\n<li>\u7121\u6599\u3067\u3082\u5341\u5206\u306a\u6a5f\u80fd<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u516c\u5f0f\u30b5\u30a4\u30c8\uff1a<\/strong><br>https:\/\/squareup.com\/jp<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">2. Air\u30da\u30a4<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u7279\u5fb4\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30ea\u30af\u30eb\u30fc\u30c8\u63d0\u4f9b<\/li>\n\n\n\n<li>\u8907\u6570\u306e\u6c7a\u6e08\u624b\u6bb5\u306b\u5bfe\u5fdc<\/li>\n\n\n\n<li>\u98f2\u98df\u5e97\u306b\u5f37\u3044<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u53d6\u5f97\u3067\u304d\u308b\u30c7\u30fc\u30bf\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u65e5\u5225\u58f2\u4e0a<\/li>\n\n\n\n<li>\u6c7a\u6e08\u65b9\u6cd5\u5225\u58f2\u4e0a<\/li>\n\n\n\n<li>\u6642\u9593\u5e2f\u5225\u58f2\u4e0a<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>MEO\u5206\u6790\u3067\u306e\u6d3b\u7528\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u98f2\u98df\u5e97\u306e\u6642\u9593\u5e2f\u5206\u6790\u306b\u6700\u9069<\/li>\n\n\n\n<li>Air\u30ec\u30b8\u3068\u9023\u643a\u3067\u8a73\u7d30\u5206\u6790<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">3. \u697d\u5929\u30da\u30a4<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u7279\u5fb4\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u697d\u5929\u30dd\u30a4\u30f3\u30c8\u9023\u643a<\/li>\n\n\n\n<li>\u4f4e\u3044\u6c7a\u6e08\u624b\u6570\u6599<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u53d6\u5f97\u3067\u304d\u308b\u30c7\u30fc\u30bf\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u65e5\u5225\u58f2\u4e0a<\/li>\n\n\n\n<li>\u9867\u5ba2\u5c5e\u6027\uff08\u697d\u5929\u4f1a\u54e1\u60c5\u5831\uff09<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>MEO\u5206\u6790\u3067\u306e\u6d3b\u7528\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30ea\u30d4\u30fc\u30bf\u30fc\u7387\u306e\u6e2c\u5b9a<\/li>\n\n\n\n<li>\u9867\u5ba2\u5c5e\u6027\u3068\u306e\u76f8\u95a2\u5206\u6790<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">4. PayPay<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u7279\u5fb4\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u56fd\u5185\u6700\u5927\u7d1a\u306eQR\u6c7a\u6e08<\/li>\n\n\n\n<li>\u5e97\u8217\u5074\u624b\u6570\u6599\u7121\u6599\uff08\u671f\u9593\u9650\u5b9a\uff09<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u53d6\u5f97\u3067\u304d\u308b\u30c7\u30fc\u30bf\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u65e5\u5225\u58f2\u4e0a<\/li>\n\n\n\n<li>\u6642\u9593\u5e2f\u5225\u58f2\u4e0a<\/li>\n\n\n\n<li>\u30af\u30fc\u30dd\u30f3\u5229\u7528\u72b6\u6cc1<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>MEO\u5206\u6790\u3067\u306e\u6d3b\u7528\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u52b9\u679c\u6e2c\u5b9a<\/li>\n\n\n\n<li>\u6642\u9593\u5e2f\u5225\u5206\u6790<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u76f8\u95a2\u5206\u6790\u306e\u57fa\u672c\u624b\u6cd5<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Step 1\uff1a\u30c7\u30fc\u30bf\u306e\u6e96\u5099<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u5fc5\u8981\u306a\u30c7\u30fc\u30bf\uff1a<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A. GBP\u30a4\u30f3\u30b5\u30a4\u30c8\uff08\u9031\u6b21\u307e\u305f\u306f\u65e5\u6b21\uff09\uff1a<\/strong><\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>\u65e5\u4ed8 | \u8868\u793a\u56de\u6570 | \u30af\u30ea\u30c3\u30af\u6570 | \u96fb\u8a71 | \u30eb\u30fc\u30c8\u691c\u7d22\n2024\/1\/1 | 850 | 45 | 8 | 12\n2024\/1\/2 | 920 | 52 | 10 | 15\n2024\/1\/3 | 1,100 | 68 | 12 | 18\n...<\/code><\/pre>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>B. \u30c7\u30b8\u30bf\u30eb\u6c7a\u6e08\u30c7\u30fc\u30bf\uff08\u65e5\u6b21\uff09\uff1a<\/strong><\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>\u65e5\u4ed8 | \u58f2\u4e0a | \u5ba2\u6570 | \u5ba2\u5358\u4fa1 | \u6c7a\u6e08\u65b9\u6cd5\n2024\/1\/1 | 185,000 | 42 | 4,405 | \u30af\u30ec\u30ab\u4e3b\n2024\/1\/2 | 210,000 | 48 | 4,375 | QR\u4e3b\n2024\/1\/3 | 265,000 | 58 | 4,569 | \u30af\u30ec\u30ab\u4e3b\n...<\/code><\/pre>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>C. \u65bd\u7b56\u30c7\u30fc\u30bf\uff1a<\/strong><\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>\u65e5\u4ed8 | \u6295\u7a3f | \u5199\u771f\u8ffd\u52a0 | \u53e3\u30b3\u30df | \u305d\u306e\u4ed6\u65bd\u7b56\n2024\/1\/1 | \u306a\u3057 | \u306a\u3057 | +2 | -\n2024\/1\/2 | \u30e9\u30f3\u30c1 | 5\u679a | +1 | -\n2024\/1\/3 | \u306a\u3057 | \u306a\u3057 | \u306a\u3057 | -\n...<\/code><\/pre>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Step 2\uff1aGoogle\u30b9\u30d7\u30ec\u30c3\u30c9\u30b7\u30fc\u30c8\u3067\u306e\u7d71\u5408<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u30b7\u30fc\u30c8\u69cb\u6210\uff1a<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u30b7\u30fc\u30c81\uff1a\u751f\u30c7\u30fc\u30bf<\/strong><\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>A\u5217\uff1a\u65e5\u4ed8\nB\u5217\uff1aGBP\u8868\u793a\u56de\u6570\nC\u5217\uff1aGBP\u30af\u30ea\u30c3\u30af\u6570\nD\u5217\uff1a\u96fb\u8a71\u554f\u3044\u5408\u308f\u305b\nE\u5217\uff1a\u30eb\u30fc\u30c8\u691c\u7d22\nF\u5217\uff1a\u58f2\u4e0a\nG\u5217\uff1a\u5ba2\u6570\nH\u5217\uff1a\u5ba2\u5358\u4fa1\nI\u5217\uff1a\u6295\u7a3f\u6709\u7121\nJ\u5217\uff1a\u5199\u771f\u8ffd\u52a0\u679a\u6570\nK\u5217\uff1a\u53e3\u30b3\u30df\u6570<\/code><\/pre>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u30b7\u30fc\u30c82\uff1a\u9031\u6b21\u96c6\u8a08<\/strong><\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>\u9031\u6b21\u3067\u30c7\u30fc\u30bf\u3092\u96c6\u8a08\n\u2192 \u65e5\u6b21\u306e\u5909\u52d5\u3092\u5e73\u6ed1\u5316\n\u2192 \u30c8\u30ec\u30f3\u30c9\u304c\u898b\u3084\u3059\u3044<\/code><\/pre>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u30b7\u30fc\u30c83\uff1a\u76f8\u95a2\u5206\u6790<\/strong><\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>\u5404\u6307\u6a19\u9593\u306e\u76f8\u95a2\u4fc2\u6570\u3092\u7b97\u51fa<\/code><\/pre>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Step 3\uff1a\u76f8\u95a2\u4fc2\u6570\u306e\u7b97\u51fa<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Google\u30b9\u30d7\u30ec\u30c3\u30c9\u30b7\u30fc\u30c8\u306e\u95a2\u6570\uff1a<\/strong><\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>=CORREL(\u7bc4\u56f21, \u7bc4\u56f22)<\/code><\/pre>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u4f8b\uff1a\u8868\u793a\u56de\u6570\u3068\u58f2\u4e0a\u306e\u76f8\u95a2<\/strong><\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>=CORREL(B2:B100, F2:F100)<\/code><\/pre>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u7d50\u679c\u306e\u8aad\u307f\u65b9\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>+1.0\uff1a\u5b8c\u5168\u306a\u6b63\u306e\u76f8\u95a2\uff08\u4e00\u65b9\u304c\u5897\u3048\u308b\u3068\u4ed6\u65b9\u3082\u5897\u3048\u308b\uff09<\/li>\n\n\n\n<li>+0.7\u301c+1.0\uff1a\u5f37\u3044\u6b63\u306e\u76f8\u95a2<\/li>\n\n\n\n<li>+0.4\u301c+0.7\uff1a\u4e2d\u7a0b\u5ea6\u306e\u6b63\u306e\u76f8\u95a2<\/li>\n\n\n\n<li>+0.2\u301c+0.4\uff1a\u5f31\u3044\u6b63\u306e\u76f8\u95a2<\/li>\n\n\n\n<li>0\uff1a\u76f8\u95a2\u306a\u3057<\/li>\n\n\n\n<li>\u8ca0\u306e\u5024\uff1a\u8ca0\u306e\u76f8\u95a2\uff08\u4e00\u65b9\u304c\u5897\u3048\u308b\u3068\u4ed6\u65b9\u304c\u6e1b\u308b\uff09<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Step 4\uff1a\u6563\u5e03\u56f3\u306e\u4f5c\u6210<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Google\u30b9\u30d7\u30ec\u30c3\u30c9\u30b7\u30fc\u30c8\uff1a<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u30c7\u30fc\u30bf\u3092\u9078\u629e<\/li>\n\n\n\n<li>\u300c\u633f\u5165\u300d\u2192\u300c\u30b0\u30e9\u30d5\u300d<\/li>\n\n\n\n<li>\u30b0\u30e9\u30d5\u306e\u7a2e\u985e\u300c\u6563\u5e03\u56f3\u300d<\/li>\n\n\n\n<li>X\u8ef8\uff1aGBP\u8868\u793a\u56de\u6570<\/li>\n\n\n\n<li>Y\u8ef8\uff1a\u58f2\u4e0a<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u898b\u65b9\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u53f3\u4e0a\u304c\u308a\u306e\u5206\u5e03\uff1a\u6b63\u306e\u76f8\u95a2<\/li>\n\n\n\n<li>\u6a2a\u3070\u3044\uff1a\u76f8\u95a2\u306a\u3057<\/li>\n\n\n\n<li>\u53f3\u4e0b\u304c\u308a\uff1a\u8ca0\u306e\u76f8\u95a2<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u5b9f\u8df5\u4e8b\u4f8b\uff1a\u6e0b\u8c37\u306e\u30ab\u30d5\u30a7<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u30c7\u30fc\u30bf\u53ce\u96c6\u671f\u9593<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u671f\u9593\uff1a<\/strong> 2024\u5e741\u6708\u301c6\u6708\uff086\u30f6\u6708\u9593\uff09<br><strong>\u6c7a\u6e08\u624b\u6bb5\uff1a<\/strong> Square\u4f7f\u7528<br><strong>GBP\u30a4\u30f3\u30b5\u30a4\u30c8\uff1a<\/strong> \u9031\u6b21\u3067\u8a18\u9332<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\u53ce\u96c6\u30c7\u30fc\u30bf<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u9031\u6b21\u30c7\u30fc\u30bf\uff0826\u9031\u5206\uff09\uff1a<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>GBP\u6307\u6a19\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u8868\u793a\u56de\u6570\uff1a850\u301c8,500\u56de\/\u9031<\/li>\n\n\n\n<li>\u30af\u30ea\u30c3\u30af\u6570\uff1a45\u301c420\u56de\/\u9031<\/li>\n\n\n\n<li>\u96fb\u8a71\uff1a8\u301c32\u56de\/\u9031<\/li>\n\n\n\n<li>\u30eb\u30fc\u30c8\u691c\u7d22\uff1a12\u301c85\u56de\/\u9031<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u58f2\u4e0a\u30c7\u30fc\u30bf\uff08Square\uff09\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u9031\u9593\u58f2\u4e0a\uff1a185,000\u301c680,000\u5186<\/li>\n\n\n\n<li>\u5ba2\u6570\uff1a42\u301c158\u540d\/\u9031<\/li>\n\n\n\n<li>\u5ba2\u5358\u4fa1\uff1a4,100\u301c4,800\u5186<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u65bd\u7b56\u30c7\u30fc\u30bf\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u6295\u7a3f\uff1a\u90310\u301c5\u56de<\/li>\n\n\n\n<li>\u5199\u771f\u8ffd\u52a0\uff1a\u90310\u301c20\u679a<\/li>\n\n\n\n<li>\u53e3\u30b3\u30df\uff1a\u9031+0\u301c+8\u4ef6<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\u76f8\u95a2\u5206\u6790\u306e\u7d50\u679c<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u4e3b\u8981\u306a\u76f8\u95a2\u4fc2\u6570\uff1a<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>\u7d44\u307f\u5408\u308f\u305b<\/th><th>\u76f8\u95a2\u4fc2\u6570<\/th><th>\u8a55\u4fa1<\/th><\/tr><\/thead><tbody><tr><td>\u8868\u793a\u56de\u6570 \u21c4 \u58f2\u4e0a<\/td><td>+0.82<\/td><td>\u5f37\u3044\u6b63\u306e\u76f8\u95a2<\/td><\/tr><tr><td>\u30af\u30ea\u30c3\u30af\u6570 \u21c4 \u58f2\u4e0a<\/td><td>+0.88<\/td><td>\u5f37\u3044\u6b63\u306e\u76f8\u95a2<\/td><\/tr><tr><td>\u30eb\u30fc\u30c8\u691c\u7d22 \u21c4 \u5ba2\u6570<\/td><td>+0.91<\/td><td>\u975e\u5e38\u306b\u5f37\u3044\u6b63\u306e\u76f8\u95a2<\/td><\/tr><tr><td>\u96fb\u8a71 \u21c4 \u5ba2\u5358\u4fa1<\/td><td>+0.45<\/td><td>\u4e2d\u7a0b\u5ea6\u306e\u6b63\u306e\u76f8\u95a2<\/td><\/tr><tr><td>\u6295\u7a3f\u983b\u5ea6 \u21c4 \u8868\u793a\u56de\u6570<\/td><td>+0.76<\/td><td>\u5f37\u3044\u6b63\u306e\u76f8\u95a2<\/td><\/tr><tr><td>\u5199\u771f\u8ffd\u52a0 \u21c4 \u30af\u30ea\u30c3\u30af\u6570<\/td><td>+0.68<\/td><td>\u4e2d\u7a0b\u5ea6\u306e\u6b63\u306e\u76f8\u95a2<\/td><\/tr><tr><td>\u53e3\u30b3\u30df\u6570 \u21c4 \u58f2\u4e0a<\/td><td>+0.73<\/td><td>\u5f37\u3044\u6b63\u306e\u76f8\u95a2<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\u91cd\u8981\u306a\u767a\u898b<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1. \u30eb\u30fc\u30c8\u691c\u7d22\u304c\u6700\u3082\u58f2\u4e0a\u306b\u76f4\u7d50\uff1a<\/strong><\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>\u76f8\u95a2\u4fc2\u6570\uff1a+0.91\n\n\u89e3\u91c8\uff1a\n\u30eb\u30fc\u30c8\u691c\u7d22\uff1d\u6765\u5e97\u610f\u6b32\u304c\u9ad8\u3044\n\u2192 \u5b9f\u969b\u306e\u6765\u5e97\u306b\u6700\u3082\u7e4b\u304c\u308a\u3084\u3059\u3044\n\n\u65bd\u7b56\uff1a\n\u30eb\u30fc\u30c8\u691c\u7d22\u3092\u5897\u3084\u3059\u6295\u7a3f\n\u30fb\u30a2\u30af\u30bb\u30b9\u60c5\u5831\u306e\u5145\u5b9f\n\u30fb\u300c\u99c5\u5f92\u6b693\u5206\u300d\u7b49\u306e\u8a34\u6c42\n\u30fb\u99d0\u8eca\u5834\u60c5\u5831\u306e\u660e\u8a18<\/code><\/pre>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2. \u6295\u7a3f\u983b\u5ea6\u304c\u8868\u793a\u56de\u6570\u306b\u5f71\u97ff\uff1a<\/strong><\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>\u76f8\u95a2\u4fc2\u6570\uff1a+0.76\n\n\u89e3\u91c8\uff1a\n\u6295\u7a3f\u3092\u5897\u3084\u3059\u2192\u8868\u793a\u56de\u6570\u304c\u5897\u3048\u308b\n\n\u30c7\u30fc\u30bf\uff1a\n\u90311\u56de\u6295\u7a3f\uff1a\u5e73\u5747\u8868\u793a1,200\u56de\n\u90313\u56de\u6295\u7a3f\uff1a\u5e73\u5747\u8868\u793a3,800\u56de\n\u90315\u56de\u6295\u7a3f\uff1a\u5e73\u5747\u8868\u793a7,200\u56de\n\n\u65bd\u7b56\uff1a\n\u90313\u56de\u4ee5\u4e0a\u306e\u6295\u7a3f\u3092\u7d99\u7d9a<\/code><\/pre>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3. \u53e3\u30b3\u30df\u6570\u304c\u58f2\u4e0a\u306b\u5f71\u97ff\uff1a<\/strong><\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>\u76f8\u95a2\u4fc2\u6570\uff1a+0.73\n\n\u89e3\u91c8\uff1a\n\u53e3\u30b3\u30df\u304c\u5897\u3048\u308b\u2192\u4fe1\u983c\u6027\u5411\u4e0a\u2192\u58f2\u4e0a\u5897\n\n\u30c7\u30fc\u30bf\uff1a\n\u53e3\u30b3\u30df30\u4ef6\u4ee5\u4e0b\uff1a\u5e73\u5747\u9031\u9593\u58f2\u4e0a25\u4e07\u5186\n\u53e3\u30b3\u30df50-70\u4ef6\uff1a\u5e73\u5747\u9031\u9593\u58f2\u4e0a42\u4e07\u5186\n\u53e3\u30b3\u30df100\u4ef6\u4ee5\u4e0a\uff1a\u5e73\u5747\u9031\u9593\u58f2\u4e0a58\u4e07\u5186\n\n\u65bd\u7b56\uff1a\n\u53e3\u30b3\u30df\u7372\u5f97\u3092\u6700\u512a\u5148<\/code><\/pre>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\u6642\u9593\u5dee\u76f8\u95a2\u5206\u6790<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u767a\u898b\uff1a\u65bd\u7b56\u2192\u52b9\u679c\u306b\u306f2\u9031\u9593\u306e\u30bf\u30a4\u30e0\u30e9\u30b0<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u5206\u6790\u65b9\u6cd5\uff1a<\/strong><br>\u65bd\u7b56\u5b9f\u65bd\u9031\u3068\u30011\u9031\u5f8c\u30fb2\u9031\u5f8c\u306e\u58f2\u4e0a\u3092\u6bd4\u8f03<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u7d50\u679c\uff1a<\/strong><\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>\u65bd\u7b56\u5b9f\u65bd\u9031\u306e\u58f2\u4e0a\uff1a\u76f8\u95a2\u4fc2\u6570 +0.42\n1\u9031\u5f8c\u306e\u58f2\u4e0a\uff1a\u76f8\u95a2\u4fc2\u6570 +0.65\n2\u9031\u5f8c\u306e\u58f2\u4e0a\uff1a\u76f8\u95a2\u4fc2\u6570 +0.79\n3\u9031\u5f8c\u306e\u58f2\u4e0a\uff1a\u76f8\u95a2\u4fc2\u6570 +0.68<\/code><\/pre>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u89e3\u91c8\uff1a<\/strong><br>MEO\u65bd\u7b56\u306e\u52b9\u679c\u304c\u51fa\u308b\u307e\u30672\u9031\u9593<br>\u2192 \u65bd\u7b56\u3092\u8a55\u4fa1\u3059\u308b\u306b\u306f2\u9031\u9593\u5f85\u3064\u3079\u304d<br>\u2192 \u77ed\u671f\u7684\u306a\u5224\u65ad\u306f\u5371\u967a<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u9ad8\u5ea6\u306a\u5206\u6790\u624b\u6cd5<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. \u591a\u5909\u91cf\u89e3\u6790<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u76ee\u7684\uff1a<\/strong><br>\u8907\u6570\u306e\u8981\u56e0\u304c\u58f2\u4e0a\u306b\u4e0e\u3048\u308b\u5f71\u97ff\u3092\u540c\u6642\u5206\u6790<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u624b\u6cd5\uff1a<\/strong><br>\u91cd\u56de\u5e30\u5206\u6790\uff08Excel\u307e\u305f\u306f\u30b9\u30d7\u30ec\u30c3\u30c9\u30b7\u30fc\u30c8\uff09<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u30e2\u30c7\u30eb\u4f8b\uff1a<\/strong><\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>\u58f2\u4e0a = a \u00d7 \u8868\u793a\u56de\u6570 + b \u00d7 \u6295\u7a3f\u983b\u5ea6 + c \u00d7 \u53e3\u30b3\u30df\u6570 + d<\/code><\/pre>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u7d50\u679c\u4f8b\uff1a<\/strong><\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>\u58f2\u4e0a = 45 \u00d7 \u8868\u793a\u56de\u6570 + 28,000 \u00d7 \u6295\u7a3f\u983b\u5ea6 + 3,200 \u00d7 \u53e3\u30b3\u30df\u6570 + \u57fa\u6e96\u5024\n\n\u89e3\u91c8\uff1a\n\u30fb\u8868\u793a\u56de\u6570\u304c1,000\u56de\u5897\u3048\u308b \u2192 \u58f2\u4e0a+45,000\u5186\n\u30fb\u6295\u7a3f\u304c1\u56de\u5897\u3048\u308b \u2192 \u58f2\u4e0a+28,000\u5186\n\u30fb\u53e3\u30b3\u30df\u304c1\u4ef6\u5897\u3048\u308b \u2192 \u58f2\u4e0a+3,200\u5186<\/code><\/pre>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u6d3b\u7528\uff1a<\/strong><br>\u3069\u306e\u65bd\u7b56\u304c\u6700\u3082ROI\u304c\u9ad8\u3044\u304b\u3092\u5224\u65ad<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">2. \u30bb\u30b0\u30e1\u30f3\u30c8\u5225\u5206\u6790<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u65b0\u898f\u9867\u5ba2<\/li>\n\n\n\n<li>\u30ea\u30d4\u30fc\u30bf\u30fc<\/li>\n\n\n\n<li>\u5e38\u9023\u5ba2<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Square Loyalty\u3067\u8b58\u5225\u53ef\u80fd<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u5206\u6790\u4f8b\uff1a<\/strong><\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>\u3010\u65b0\u898f\u9867\u5ba2\u3011\nGBP\u7d4c\u7531\u306e\u5272\u5408\uff1a78%\n\u5e73\u5747\u5ba2\u5358\u4fa1\uff1a3,800\u5186\n\u30ea\u30d4\u30fc\u30c8\u7387\uff1a32%\n\n\u3010\u30ea\u30d4\u30fc\u30bf\u30fc\u3011\nGBP\u7d4c\u7531\u306e\u5272\u5408\uff1a12%\uff08\u53e3\u30b3\u30df\u30fb\u7d39\u4ecb\u304c\u4e3b\uff09\n\u5e73\u5747\u5ba2\u5358\u4fa1\uff1a4,500\u5186\n\u3055\u3089\u306a\u308b\u30ea\u30d4\u30fc\u30c8\u7387\uff1a68%\n\n\u89e3\u91c8\uff1a\n\u30fbMEO\u306f\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u306b\u975e\u5e38\u306b\u52b9\u679c\u7684\n\u30fb\u30ea\u30d4\u30fc\u30bf\u30fc\u306f\u53e3\u30b3\u30df\u30fb\u7d39\u4ecb\u304c\u4e3b\u8981\u7d4c\u8def\n\u30fb\u65b0\u898f\u9867\u5ba2\u306e\u30ea\u30d4\u30fc\u30c8\u5316\u304c\u8ab2\u984c<\/code><\/pre>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">3. \u5929\u5019\u30fb\u30a4\u30d9\u30f3\u30c8\u3068\u306e\u76f8\u95a2<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u5916\u90e8\u8981\u56e0\u306e\u8ffd\u52a0\uff1a<\/strong><\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>\u30fb\u5929\u5019\uff08\u96e8\u3001\u6674\u308c\u3001\u731b\u6691\u65e5\uff09\n\u30fb\u66dc\u65e5\n\u30fb\u795d\u65e5\n\u30fb\u5730\u57df\u30a4\u30d9\u30f3\u30c8<\/code><\/pre>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u5206\u6790\u4f8b\uff1a<\/strong><\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>\u96e8\u306e\u65e5\uff1a\n\u30fbGBP\u8868\u793a\u56de\u6570\uff1a+15%\n\u30fb\u5b9f\u6765\u5e97\u7387\uff1a-25%\n\u30fb\u30eb\u30fc\u30c8\u691c\u7d22\uff1a-40%\n\n\u2192 \u96e8\u306e\u65e5\u306f\u691c\u7d22\u306f\u5897\u3048\u308b\u304c\u6765\u5e97\u306f\u6e1b\u308b\n\u2192 \u30c6\u30a4\u30af\u30a2\u30a6\u30c8\u8a34\u6c42\u304c\u6709\u52b9<\/code><\/pre>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">ROI\u8a08\u7b97\u306e\u5b9f\u8df5<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u57fa\u672c\u7684\u306aROI\u8a08\u7b97\u5f0f<\/h3>\n\n\n\n<pre class=\"wp-block-code\"><code>ROI = (\u5229\u76ca - \u6295\u8cc7\u984d) \u00f7 \u6295\u8cc7\u984d \u00d7 100<\/code><\/pre>\n\n\n\n<h3 class=\"wp-block-heading\">MEO\u65bd\u7b56\u5225\u306eROI\u7b97\u51fa<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u6295\u7a3f\u65bd\u7b56\u306eROI\uff1a<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u30c7\u30fc\u30bf\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u6295\u7a3f\u983b\u5ea6\u3092\u90311\u56de\u2192\u90313\u56de\u306b\u5897\u52a0<\/li>\n\n\n\n<li>\u5de5\u6570\uff1a\u90312\u6642\u9593\u5897\u52a0<\/li>\n\n\n\n<li>\u6642\u7d66\u63db\u7b97\uff1a3,000\u5186\uff08\u81ea\u793e\u30b9\u30bf\u30c3\u30d5\uff09<\/li>\n\n\n\n<li>\u6295\u8cc7\u984d\uff1a\u670824,000\u5186\uff083,000\u5186\u00d72\u6642\u9593\u00d74\u9031\uff09<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u52b9\u679c\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u8868\u793a\u56de\u6570\uff1a+180%<\/li>\n\n\n\n<li>\u58f2\u4e0a\uff1a+420,000\u5186\/\u6708<\/li>\n\n\n\n<li>\u5229\u76ca\u7387\uff1a30%\u3068\u4eee\u5b9a<\/li>\n\n\n\n<li>\u5229\u76ca\u5897\u52a0\uff1a126,000\u5186\/\u6708<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>ROI\uff1a<\/strong><\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>ROI = (126,000 - 24,000) \u00f7 24,000 \u00d7 100\n    = 425%<\/code><\/pre>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u5199\u771f\u8ffd\u52a0\u65bd\u7b56\u306eROI\uff1a<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u30c7\u30fc\u30bf\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30d7\u30ed\u30ab\u30e1\u30e9\u30de\u30f3\u64ae\u5f71\uff1a80,000\u5186\uff08\u521d\u56de\u306e\u307f\uff09<\/li>\n\n\n\n<li>\u5199\u771f30\u679a\u8ffd\u52a0<\/li>\n\n\n\n<li>\u6708\u6b21\u63db\u7b97\uff0812\u30f6\u6708\u3067\u511f\u5374\uff09\uff1a6,667\u5186\/\u6708<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u52b9\u679c\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30af\u30ea\u30c3\u30af\u6570\uff1a+140%<\/li>\n\n\n\n<li>\u58f2\u4e0a\uff1a+280,000\u5186\/\u6708<\/li>\n\n\n\n<li>\u5229\u76ca\u5897\u52a0\uff1a84,000\u5186\/\u6708<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>ROI\uff08\u6708\u6b21\uff09\uff1a<\/strong><\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>ROI = (84,000 - 6,667) \u00f7 6,667 \u00d7 100\n    = 1,160%<\/code><\/pre>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u53e3\u30b3\u30df\u7372\u5f97\u65bd\u7b56\u306eROI\uff1a<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u30c7\u30fc\u30bf\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>QR\u30b3\u30fc\u30c9\u4f5c\u6210\u30fb\u5370\u5237\uff1a5,000\u5186\uff08\u521d\u56de\u306e\u307f\uff09<\/li>\n\n\n\n<li>\u904b\u7528\u5de5\u6570\uff1a\u903130\u5206<\/li>\n\n\n\n<li>\u6295\u8cc7\u984d\uff1a\u67088,750\u5186<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u52b9\u679c\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u53e3\u30b3\u30df\uff1a+12\u4ef6\/\u6708<\/li>\n\n\n\n<li>\u58f2\u4e0a\uff1a+38,400\u5186\/\u6708\uff08\u53e3\u30b3\u30df1\u4ef6\u3042\u305f\u308a3,200\u5186\uff09<\/li>\n\n\n\n<li>\u5229\u76ca\u5897\u52a0\uff1a11,520\u5186\/\u6708<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>ROI\uff08\u6708\u6b21\uff09\uff1a<\/strong><\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>ROI = (11,520 - 8,750) \u00f7 8,750 \u00d7 100\n    = 32%<\/code><\/pre>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u6c17\u3065\u304d\uff1a<\/strong><br>\u53e3\u30b3\u30df\u65bd\u7b56\u306f\u77ed\u671f\u7684\u306aROI\u306f\u4f4e\u3044\u304c\u3001<br>\u9577\u671f\u7684\u306a\u4fe1\u983c\u69cb\u7bc9\u306b\u4e0d\u53ef\u6b20<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u6c7a\u6e08\u30c7\u30fc\u30bf\u6d3b\u7528\u306e\u5b9f\u8df5\u624b\u9806<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Step 1\uff1a\u6c7a\u6e08\u30b5\u30fc\u30d3\u30b9\u306e\u5c0e\u5165<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u63a8\u5968\uff1aSquare<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Square\u30a2\u30ab\u30a6\u30f3\u30c8\u4f5c\u6210\uff08\u7121\u6599\uff09<\/li>\n\n\n\n<li>\u30ab\u30fc\u30c9\u30ea\u30fc\u30c0\u30fc\u8cfc\u5165\uff087,980\u5186\uff09<\/li>\n\n\n\n<li>\u6c7a\u6e08\u958b\u59cb<\/li>\n\n\n\n<li>\u30c7\u30fc\u30bf\u304c\u81ea\u52d5\u84c4\u7a4d<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u6240\u8981\u6642\u9593\uff1a<\/strong><br>\u7533\u8fbc\u301c\u5229\u7528\u958b\u59cb\uff1a\u7d041\u9031\u9593<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Step 2\uff1a\u30c7\u30fc\u30bf\u8a18\u9332\u306e\u7fd2\u6163\u5316<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u9031\u6b21\u30eb\u30fc\u30c6\u30a3\u30f3\uff08\u6bce\u9031\u6708\u66dc10\u5206\uff09\uff1a<\/strong><\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>\u25a1 Square\u304b\u3089\u9031\u9593\u58f2\u4e0a\u30c7\u30fc\u30bf\u3092\u30a8\u30af\u30b9\u30dd\u30fc\u30c8\n\u25a1 GBP\u30a4\u30f3\u30b5\u30a4\u30c8\u306e\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8\n\u25a1 Google\u30b9\u30d7\u30ec\u30c3\u30c9\u30b7\u30fc\u30c8\u306b\u5165\u529b\n\u25a1 \u524d\u9031\u306e\u65bd\u7b56\u3092\u8a18\u9332<\/code><\/pre>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Step 3\uff1a\u6708\u6b21\u5206\u6790\uff08\u6708\u521d60\u5206\uff09<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u5b9f\u65bd\u5185\u5bb9\uff1a<\/strong><\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>\u25a1 \u76f8\u95a2\u4fc2\u6570\u306e\u518d\u8a08\u7b97\n\u25a1 \u6563\u5e03\u56f3\u306e\u66f4\u65b0\n\u25a1 \u30c8\u30ec\u30f3\u30c9\u306e\u78ba\u8a8d\n\u25a1 \u52b9\u679c\u306e\u9ad8\u304b\u3063\u305f\u65bd\u7b56\u306e\u7279\u5b9a\n\u25a1 \u6b21\u6708\u306e\u65bd\u7b56\u8a08\u753b<\/code><\/pre>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Step 4\uff1a\u56db\u534a\u671f\u30ec\u30d3\u30e5\u30fc\uff083\u30f6\u6708\u3054\u3068120\u5206\uff09<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u5b9f\u65bd\u5185\u5bb9\uff1a<\/strong><\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>\u25a1 3\u30f6\u6708\u9593\u306e\u7dcf\u62ec\n\u25a1 ROI\u8a08\u7b97\n\u25a1 \u65bd\u7b56\u306e\u512a\u5148\u9806\u4f4d\u898b\u76f4\u3057\n\u25a1 \u4e88\u7b97\u914d\u5206\u306e\u6700\u9069\u5316\n\u25a1 \u5e74\u9593\u8a08\u753b\u306e\u8abf\u6574<\/code><\/pre>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u6210\u529f\u4e8b\u4f8b\uff1a\u798f\u5ca1\u306e\u7f8e\u5bb9\u5ba4<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u521d\u671f\u72b6\u614b\uff082023\u5e7410\u6708\uff09<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>MEO\u72b6\u6cc1\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>GBP\u767b\u9332\u6e08\u307f<\/li>\n\n\n\n<li>\u6295\u7a3f\uff1a\u67082\u56de\u7a0b\u5ea6<\/li>\n\n\n\n<li>\u53e3\u30b3\u30df\uff1a28\u4ef6<\/li>\n\n\n\n<li>\u6708\u9593\u8868\u793a\u56de\u6570\uff1a1,800\u56de<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u58f2\u4e0a\u72b6\u6cc1\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u6708\u9593\u58f2\u4e0a\uff1a280\u4e07\u5186<\/li>\n\n\n\n<li>\u5ba2\u6570\uff1a140\u540d\/\u6708<\/li>\n\n\n\n<li>\u5ba2\u5358\u4fa1\uff1a20,000\u5186<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u6c7a\u6e08\uff1a<\/strong> \u73fe\u91d1\u30e1\u30a4\u30f3\uff08\u30ad\u30e3\u30c3\u30b7\u30e5\u30ec\u30b9\u738720%\uff09<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\u65bd\u7b56\u5b9f\u65bd\uff0812\u30f6\u6708\u9593\uff09<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2023\u5e7411\u6708\uff1aSquare\u5c0e\u5165<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30ad\u30e3\u30c3\u30b7\u30e5\u30ec\u30b9\u6c7a\u6e08\u958b\u59cb<\/li>\n\n\n\n<li>\u30c7\u30fc\u30bf\u53ce\u96c6\u30b9\u30bf\u30fc\u30c8<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2023\u5e7412\u6708\u301c2024\u5e742\u6708\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u9031\u6b21\u30c7\u30fc\u30bf\u8a18\u9332\u306e\u7fd2\u6163\u5316<\/li>\n\n\n\n<li>\u6295\u7a3f\u983b\u5ea6\u3092\u90312\u56de\u306b\u5897\u52a0<\/li>\n\n\n\n<li>\u5199\u771f\u309250\u679a\u8ffd\u52a0<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2024\u5e743\u6708\uff1a\u521d\u56de\u76f8\u95a2\u5206\u6790<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>3\u30f6\u6708\u5206\u306e\u30c7\u30fc\u30bf\u5206\u6790<\/li>\n\n\n\n<li>\u300c\u30d3\u30d5\u30a9\u30fc\u30a2\u30d5\u30bf\u30fc\u5199\u771f\u300d\u3068\u58f2\u4e0a\u306e\u5f37\u3044\u76f8\u95a2\u3092\u767a\u898b<\/li>\n\n\n\n<li>\u30d3\u30d5\u30a9\u30fc\u30a2\u30d5\u30bf\u30fc\u5199\u771f\u309230\u679a\u8ffd\u52a0<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2024\u5e744\u6708\u301c6\u6708\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u53e3\u30b3\u30df\u7372\u5f97\u65bd\u7b56\u5f37\u5316<\/li>\n\n\n\n<li>\u6295\u7a3f\u983b\u5ea6\u3092\u90313\u56de\u306b<\/li>\n\n\n\n<li>\u30bb\u30b0\u30e1\u30f3\u30c8\u5225\u5206\u6790\u958b\u59cb<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2024\u5e747\u6708\u301c9\u6708\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u65bd\u7b56\u306e\u6700\u9069\u5316<\/li>\n\n\n\n<li>\u52b9\u679c\u306e\u9ad8\u3044\u6295\u7a3f\u6642\u9593\u5e2f\u3092\u7279\u5b9a<\/li>\n\n\n\n<li>\u30ea\u30d4\u30fc\u30bf\u30fc\u5411\u3051\u65bd\u7b56\u5f37\u5316<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\u6210\u679c\uff0812\u30f6\u6708\u5f8c\uff09<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>MEO\u72b6\u6cc1\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u6708\u9593\u8868\u793a\u56de\u6570\uff1a9,200\u56de\uff08+411%\uff09<\/li>\n\n\n\n<li>\u53e3\u30b3\u30df\uff1a112\u4ef6\uff08+300%\uff09<\/li>\n\n\n\n<li>\u8a55\u4fa1\uff1a4.3\u2605\u21924.8\u2605<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u58f2\u4e0a\u72b6\u6cc1\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u6708\u9593\u58f2\u4e0a\uff1a520\u4e07\u5186\uff08+86%\uff09<\/li>\n\n\n\n<li>\u5ba2\u6570\uff1a240\u540d\/\u6708\uff08+71%\uff09<\/li>\n\n\n\n<li>\u5ba2\u5358\u4fa1\uff1a21,667\u5186\uff08+8%\uff09<\/li>\n\n\n\n<li>\u30ad\u30e3\u30c3\u30b7\u30e5\u30ec\u30b9\u7387\uff1a85%<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u76f8\u95a2\u5206\u6790\u306e\u767a\u898b\uff1a<\/strong><\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>1. \u30d3\u30d5\u30a9\u30fc\u30a2\u30d5\u30bf\u30fc\u5199\u771f\u3068\u58f2\u4e0a\u306e\u76f8\u95a2\uff1a+0.89\n2. \u6295\u7a3f\u983b\u5ea6\u3068\u65b0\u898f\u5ba2\u6570\u306e\u76f8\u95a2\uff1a+0.78\n3. \u53e3\u30b3\u30df\u6570\u3068\u30ea\u30d4\u30fc\u30c8\u7387\u306e\u76f8\u95a2\uff1a+0.71<\/code><\/pre>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>ROI\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u6295\u8cc7\u984d\uff1a\u5e74\u9593\u7d0430\u4e07\u5186\uff08Square\u624b\u6570\u6599\u542b\u3080\uff09<\/li>\n\n\n\n<li>\u58f2\u4e0a\u5897\uff1a\u5e74\u95932,880\u4e07\u5186<\/li>\n\n\n\n<li>ROI\uff1a+9,500%<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u307e\u3068\u3081<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u30c7\u30b8\u30bf\u30eb\u6c7a\u6e08\u30c7\u30fc\u30bf\u6d3b\u7528\u306e5\u539f\u5247<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1. \u30c7\u30fc\u30bf\u306f\u5fc5\u305a\u8a18\u9332\u3059\u308b<\/strong><br>\u7fd2\u6163\u5316\u304c\u6210\u529f\u306e\u9375<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2. \u76f8\u95a2\u5206\u6790\u3067\u56e0\u679c\u95a2\u4fc2\u3092\u898b\u3064\u3051\u308b<\/strong><br>\u52d8\u3067\u306f\u306a\u304f\u30c7\u30fc\u30bf\u3067\u5224\u65ad<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3. \u6642\u9593\u5dee\u3092\u8003\u616e\u3059\u308b<\/strong><br>\u52b9\u679c\u304c\u51fa\u308b\u307e\u30672-3\u9031\u9593<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>4. ROI\u3092\u8a08\u7b97\u3059\u308b<\/strong><br>\u6295\u8cc7\u5bfe\u52b9\u679c\u3092\u6570\u5024\u5316<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>5. \u7d99\u7d9a\u7684\u306b\u6539\u5584\u3059\u308b<\/strong><br>PDCA\u30b5\u30a4\u30af\u30eb\u3092\u56de\u3059<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\u4eca\u65e5\u304b\u3089\u59cb\u3081\u308b3\u30b9\u30c6\u30c3\u30d7<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u4eca\u65e5\uff1a<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Square\u7b49\u306e\u6c7a\u6e08\u30b5\u30fc\u30d3\u30b9\u306b\u7533\u8fbc<\/li>\n\n\n\n<li>Google\u30b9\u30d7\u30ec\u30c3\u30c9\u30b7\u30fc\u30c8\u3067\u8a18\u9332\u7528\u30b7\u30fc\u30c8\u4f5c\u6210<\/li>\n\n\n\n<li>\u4eca\u9031\u306eGBP\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u4eca\u9031\uff1a<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u6c7a\u6e08\u30b5\u30fc\u30d3\u30b9\u5229\u7528\u958b\u59cb<\/li>\n\n\n\n<li>\u9031\u6b21\u30c7\u30fc\u30bf\u8a18\u9332\u3092\u958b\u59cb<\/li>\n\n\n\n<li>\u904e\u53bb\u306e\u30c7\u30fc\u30bf\u3092\u9061\u3063\u3066\u5165\u529b\uff08\u53ef\u80fd\u306a\u7bc4\u56f2\uff09<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u4eca\u6708\uff1a<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>4\u9031\u5206\u306e\u30c7\u30fc\u30bf\u3092\u84c4\u7a4d<\/li>\n\n\n\n<li>\u7c21\u6613\u7684\u306a\u76f8\u95a2\u5206\u6790\u3092\u5b9f\u65bd<\/li>\n\n\n\n<li>\u50be\u5411\u306e\u628a\u63e1\u3001\u4eee\u8aac\u7acb\u6848<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3\u30f6\u6708\u5f8c\uff1a<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u672c\u683c\u7684\u306a\u76f8\u95a2\u5206\u6790<\/li>\n\n\n\n<li>ROI\u8a08\u7b97<\/li>\n\n\n\n<li>\u65bd\u7b56\u306e\u512a\u5148\u9806\u4f4d\u6c7a\u5b9a<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">MEO\u65bd\u7b56\u3068\u58f2\u4e0a\u306e\u95a2\u4fc2\u3092\u3001\u30c7\u30fc\u30bf\u3067\u8a3c\u660e\u3057\u307e\u3057\u3087\u3046\ud83d\udcca<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4eca\u65e5\u304b\u3089\u3001\u30c7\u30b8\u30bf\u30eb\u6c7a\u6e08\u30c7\u30fc\u30bf\u306e\u8a18\u9332\u3092\u958b\u59cb\u3057\u3066\u304f\u3060\u3055\u3044\u3002<br>3\u30f6\u6708\u5f8c\u3001\u79d1\u5b66\u7684\u6839\u62e0\u306b\u57fa\u3065\u3044\u305f\u610f\u601d\u6c7a\u5b9a\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u30c7\u30b8\u30bf\u30eb\u6c7a\u6e08\u30c7\u30fc\u30bf\u3068MEO\u52b9\u679c\u6e2c\u5b9a\u306e\u76f8\u95a2\u5206\u6790 \u306f\u3058\u3081\u306b \u300cMEO\u5bfe\u7b56\u3092\u3057\u3066\u3044\u308b\u3051\u3069\u3001\u672c\u5f53\u306b\u58f2\u4e0a\u306b\u7e4b\u304c\u3063\u3066\u3044\u308b\u306e\u304b\u5206\u304b\u3089\u306a\u3044\u2026\u300d\u300c\u8868\u793a\u56de\u6570\u306f\u5897\u3048\u305f\u3051\u3069\u3001\u5b9f\u969b\u306e\u6210\u679c\u306f\uff1f\u300d\u300c\u6295\u8cc7\u5bfe\u52b9\u679c\u3092\u6570\u5024\u3067\u8a3c\u660e\u3057\u305f\u3044\u2026\u300d &#8230; <\/p>\n","protected":false},"author":1,"featured_media":489,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-488","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai"],"_links":{"self":[{"href":"https:\/\/haward-joyman.com\/aimeo\/wp-json\/wp\/v2\/posts\/488","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/haward-joyman.com\/aimeo\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/haward-joyman.com\/aimeo\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/haward-joyman.com\/aimeo\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/haward-joyman.com\/aimeo\/wp-json\/wp\/v2\/comments?post=488"}],"version-history":[{"count":1,"href":"https:\/\/haward-joyman.com\/aimeo\/wp-json\/wp\/v2\/posts\/488\/revisions"}],"predecessor-version":[{"id":490,"href":"https:\/\/haward-joyman.com\/aimeo\/wp-json\/wp\/v2\/posts\/488\/revisions\/490"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/haward-joyman.com\/aimeo\/wp-json\/wp\/v2\/media\/489"}],"wp:attachment":[{"href":"https:\/\/haward-joyman.com\/aimeo\/wp-json\/wp\/v2\/media?parent=488"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/haward-joyman.com\/aimeo\/wp-json\/wp\/v2\/categories?post=488"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/haward-joyman.com\/aimeo\/wp-json\/wp\/v2\/tags?post=488"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}