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MA\u00d7MEO\u9023\u643a\u306e\u5168\u4f53\u50cf<\/h2>\n\n\n\n
\u30c7\u30fc\u30bf\u30d5\u30ed\u30fc\u306e\u8a2d\u8a08<\/h3>\n\n\n\n
\u3010\u30b9\u30c6\u30c3\u30d71\uff1a\u8a8d\u77e5\u30fb\u767a\u898b\u3011\nGoogle\u30de\u30c3\u30d7\u3067\u691c\u7d22\n\u2193\nGBP\u95b2\u89a7\uff08\u5199\u771f\u3001\u6295\u7a3f\u3001\u53e3\u30b3\u30df\uff09\n\u2193\n\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u30af\u30ea\u30c3\u30af\n\u2193\n\u3010MA\u306b\u8a18\u9332\u3011\u8a2a\u554f\u8005ID\u767a\u884c\u3001\u884c\u52d5\u8ffd\u8de1\u958b\u59cb\n\n\u3010\u30b9\u30c6\u30c3\u30d72\uff1a\u691c\u8a0e\u3011\n\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3067\u60c5\u5831\u53ce\u96c6\n\u30fb\u30b5\u30fc\u30d3\u30b9\u5185\u5bb9\n\u30fb\u6599\u91d1\n\u30fb\u4e88\u7d04\u65b9\u6cd5\n\u2193\n\u3010MA\u306b\u8a18\u9332\u3011\u95b2\u89a7\u30da\u30fc\u30b8\u3001\u6ede\u5728\u6642\u9593\u3001\u96e2\u8131\u30da\u30fc\u30b8\n\n\u3010\u30b9\u30c6\u30c3\u30d73\uff1a\u884c\u52d5\u3011\n\u4e88\u7d04\u30d5\u30a9\u30fc\u30e0\u5165\u529b\n\u2193\n\u3010MA\u306b\u8a18\u9332\u3011\n\u30fb\u6c0f\u540d\u3001\u30e1\u30fc\u30eb\u3001\u96fb\u8a71\u756a\u53f7\n\u30fb\u5e0c\u671b\u65e5\u6642\n\u30fb\u554f\u3044\u5408\u308f\u305b\u5185\u5bb9\n\u30fb\u6d41\u5165\u5143\uff08Google\u30de\u30c3\u30d7\uff09\n\u2193\n\u3010MA\u81ea\u52d5\u51e6\u7406\u3011\n\u30fb\u78ba\u8a8d\u30e1\u30fc\u30eb\u9001\u4fe1\n\u30fb\u30ea\u30de\u30a4\u30f3\u30c0\u30fc\u8a2d\u5b9a\n\u30fb\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u66f4\u65b0\n\u30fb\u55b6\u696d\/\u30b9\u30bf\u30c3\u30d5\u306b\u901a\u77e5\n\n\u3010\u30b9\u30c6\u30c3\u30d74\uff1a\u6765\u5e97\u3011\n\u5b9f\u969b\u306b\u6765\u5e97\n\u2193\n\u3010POS\u307e\u305f\u306f\u624b\u52d5\u3067MA\u306b\u8a18\u9332\u3011\n\u30fb\u6765\u5e97\u65e5\u6642\n\u30fb\u5229\u7528\u30b5\u30fc\u30d3\u30b9\n\u30fb\u91d1\u984d\n\u30fb\u6e80\u8db3\u5ea6\uff08\u30a2\u30f3\u30b1\u30fc\u30c8\uff09\n\n\u3010\u30b9\u30c6\u30c3\u30d75\uff1a\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7\u3011\n\u3010MA\u81ea\u52d5\u51e6\u7406\u3011\n\u30fb\u7fcc\u65e5\uff1a\u304a\u793c\u30e1\u30fc\u30eb\n\u30fb3\u65e5\u5f8c\uff1a\u53e3\u30b3\u30df\u4f9d\u983c\u30e1\u30fc\u30eb\n\u30fb1\u9031\u9593\u5f8c\uff1a\u6b21\u56de\u4e88\u7d04\u4fc3\u9032\u30e1\u30fc\u30eb\n\u30fb1\u30f6\u6708\u5f8c\uff1a\u30ea\u30d4\u30fc\u30c8\u4fc3\u9032\u30e1\u30fc\u30eb\n\n\u3010\u30b9\u30c6\u30c3\u30d76\uff1a\u30ea\u30d4\u30fc\u30c8\u30fb\u30ed\u30a4\u30e4\u30eb\u5316\u3011\n\u518d\u6765\u5e97\n\u2193\n\u3010MA\u306b\u8a18\u9332\u3011\u6765\u5e97\u56de\u6570\u3001\u7d2f\u8a08\u91d1\u984d\u3001\u983b\u5ea6\n\u2193\n\u3010MA\u81ea\u52d5\u51e6\u7406\u3011\n\u30fbVIP\u9867\u5ba2\u3078\u306e\u7279\u5225\u30aa\u30d5\u30a1\u30fc\n\u30fb\u8a95\u751f\u6708\u306e\u7279\u5178\u9001\u4ed8\n\u30fb\u53cb\u9054\u7d39\u4ecb\u30d7\u30ed\u30b0\u30e9\u30e0\u6848\u5185\n\n\u3010\u30b9\u30c6\u30c3\u30d77\uff1a\u96e2\u53cd\u9632\u6b62\u3011\n\u6765\u5e97\u304c\u9014\u7d76\u3048\u308b\n\u2193\n\u3010MA\u81ea\u52d5\u691c\u77e5\u3011\u6700\u7d42\u6765\u5e97\u304b\u308960\u65e5\u7d4c\u904e\n\u2193\n\u3010MA\u81ea\u52d5\u51e6\u7406\u3011\n\u30fb\u30ab\u30e0\u30d0\u30c3\u30af\u30e1\u30fc\u30eb\u9001\u4fe1\n\u30fb\u7279\u5225\u30af\u30fc\u30dd\u30f3\u767a\u884c\n\u30fb\u96fb\u8a71\u30d5\u30a9\u30ed\u30fc\u4f9d\u983c\uff08\u30b9\u30bf\u30c3\u30d5\u3078\uff09\n<\/code><\/pre>\n\n\n\n
\u4e3b\u8981\u306aMA\u00d7MEO\u9023\u643a\u30d1\u30bf\u30fc\u30f3<\/h3>\n\n\n\n
\u3010\u30d1\u30bf\u30fc\u30f31\uff1aGBP \u2192 MA\u3011\nGBP\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u30ea\u30f3\u30af\n\u2193\nMA\u5bfe\u5fdc\u306e\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\n\u2193\n\u30d5\u30a9\u30fc\u30e0\u9001\u4fe1\u3067\u81ea\u52d5\u767b\u9332\n\n\u3010\u30d1\u30bf\u30fc\u30f32\uff1aMA \u2192 GBP\u3011\nMA\u304b\u3089\u306e\u81ea\u52d5\u6295\u7a3f\n\u30fb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u60c5\u5831\n\u30fb\u30a4\u30d9\u30f3\u30c8\u544a\u77e5\n\u30fb\u65b0\u5546\u54c1\u6848\u5185\n\n\u3010\u30d1\u30bf\u30fc\u30f33\uff1a\u53cc\u65b9\u5411\u9023\u643a\u3011\nGBP \u2192 MA\uff1a\u30ea\u30fc\u30c9\u7372\u5f97\nMA \u2192 GBP\uff1a\u6295\u7a3f\u81ea\u52d5\u5316\u3001\u30c7\u30fc\u30bf\u5206\u6790\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\n\n\u3010\u30d1\u30bf\u30fc\u30f34\uff1aPOS\u30ec\u30b8\u9023\u643a\u3011\nPOS \u2192 MA \u2192 GBP\n\u30fb\u6765\u5e97\u30c7\u30fc\u30bf\u306e\u7d71\u5408\n\u30fb\u9867\u5ba2\u5c5e\u6027\u5225\u306e\u6295\u7a3f\u6700\u9069\u5316\n\u30fb\u6765\u5e97\u8005\u3078\u306e\u81ea\u52d5\u30d5\u30a9\u30ed\u30fc\n<\/code><\/pre>\n\n\n\n
\n\n\n\n
\u4e3b\u8981MA\u30c4\u30fc\u30eb\u3068MEO\u9023\u643a\u65b9\u6cd5<\/h2>\n\n\n\n
1. HubSpot\uff08\u30cf\u30d6\u30b9\u30dd\u30c3\u30c8\uff09<\/h3>\n\n\n\n
\u6982\u8981<\/strong><\/p>\n\n\n\n
\u3010\u7279\u5fb4\u3011\n\u30fb\u4e16\u754c\u30b7\u30a7\u30a2No.1\u30af\u30e9\u30b9\u306eMA\u30c4\u30fc\u30eb\n\u30fb\u7121\u6599\u30d7\u30e9\u30f3\u3042\u308a\uff08\u6a5f\u80fd\u5236\u9650\u3042\u308a\uff09\n\u30fbCRM\u3001MA\u3001\u55b6\u696d\u652f\u63f4\u304c\u7d71\u5408\n\u30fb\u65e5\u672c\u8a9e\u5bfe\u5fdc\n\n\u3010\u6599\u91d1\u3011\n\u30fbFree\uff1a\u7121\u6599\uff08\u57fa\u672c\u6a5f\u80fd\u306e\u307f\uff09\n\u30fbStarter\uff1a\u67082,400\u5186\u301c\n\u30fbProfessional\uff1a\u670896,000\u5186\u301c\n\u30fbEnterprise\uff1a\u6708432,000\u5186\u301c\n\n\u3010\u5411\u3044\u3066\u3044\u308b\u4f01\u696d\u3011\n\u30fb\u4e2d\u5c0f\u4f01\u696d\u301c\u5927\u4f01\u696d\n\u30fb\u672c\u683c\u7684\u306bMA\u5c0e\u5165\u3057\u305f\u3044\n\u30fb\u7d71\u5408\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u304c\u6b32\u3057\u3044\n<\/code><\/pre>\n\n\n\n
MEO\u9023\u643a\u65b9\u6cd5<\/strong><\/p>\n\n\n\n
\u3010\u9023\u643a1\uff1aGBP \u2192 HubSpot\u3011\n\n1. \u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u30b3\u30fc\u30c9\u306e\u8a2d\u7f6e\nHubSpot\u306e\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u30b3\u30fc\u30c9\u3092\n\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u5168\u30da\u30fc\u30b8\u306b\u8a2d\u7f6e\n\n2. UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u8a2d\u5b9a\nGBP\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u30ea\u30f3\u30af\u306b\nUTM\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u4ed8\u4e0e\n\n\u4f8b\uff1a\nhttps://example.com\/?utm_source=google&utm_medium=organic&utm_campaign=gbp\n\n3. \u30d5\u30a9\u30fc\u30e0\u9023\u643a\n\u30fb\u554f\u3044\u5408\u308f\u305b\u30d5\u30a9\u30fc\u30e0\u9001\u4fe1\n\u30fb\u4e88\u7d04\u30d5\u30a9\u30fc\u30e0\u9001\u4fe1\n\u2192 \u81ea\u52d5\u3067HubSpot\u306b\u8a18\u9332\n\n4. \u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u8a2d\u5b9a\n\u30fbGBP\u7d4c\u7531\u306e\u8a2a\u554f\uff1a+10\u70b9\n\u30fb\u4e88\u7d04\u30d5\u30a9\u30fc\u30e0\u9001\u4fe1\uff1a+50\u70b9\n\u30fb\u30e1\u30fc\u30eb\u958b\u5c01\uff1a+5\u70b9\n\u30fb\u6765\u5e97\uff1a+100\u70b9\n\n\u3010\u9023\u643a2\uff1aHubSpot \u2192 GBP\u3011\n\n1. Zapier\/Make\u7d4c\u7531\u3067\u6295\u7a3f\u81ea\u52d5\u5316\nHubSpot\u306e\u30d6\u30ed\u30b0\u6295\u7a3f\n\u2193\nZapier\/Make\u3067\u81ea\u52d5\u691c\u77e5\n\u2193\nGBP\u306b\u81ea\u52d5\u6295\u7a3f\n\n2. \u30c7\u30fc\u30bf\u5206\u6790\nHubSpot\u3067\u5206\u6790\u3057\u305f\u30c7\u30fc\u30bf\u3092\u5143\u306b\nGBP\u6295\u7a3f\u5185\u5bb9\u3092\u6700\u9069\u5316\n<\/code><\/pre>\n\n\n\n
2. Salesforce Marketing Cloud\uff08Pardot\uff09<\/h3>\n\n\n\n
\u6982\u8981<\/strong><\/p>\n\n\n\n
\u3010\u7279\u5fb4\u3011\n\u30fb\u30a8\u30f3\u30bf\u30fc\u30d7\u30e9\u30a4\u30ba\u5411\u3051No.1\n\u30fbSalesforce CRM\u3068\u306e\u5b8c\u5168\u7d71\u5408\n\u30fb\u9ad8\u5ea6\u306a\u6a5f\u80fd\n\u30fb\u9ad8\u4fa1\u683c\n\n\u3010\u6599\u91d1\u3011\n\u30fbGrowth\uff1a\u6708150,000\u5186\u301c\n\u30fbPlus\uff1a\u6708300,000\u5186\u301c\n\u30fbAdvanced\uff1a\u6708480,000\u5186\u301c\n\u30fbPremium\uff1a\u67081,800,000\u5186\u301c\n\n\u3010\u5411\u3044\u3066\u3044\u308b\u4f01\u696d\u3011\n\u30fb\u5927\u4f01\u696d\n\u30fbSalesforce\u65e2\u5b58\u30e6\u30fc\u30b6\u30fc\n\u30fb\u8907\u96d1\u306a\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\n<\/code><\/pre>\n\n\n\n
MEO\u9023\u643a\u65b9\u6cd5<\/strong><\/p>\n\n\n\n
\u3010\u9023\u643a\u30d1\u30bf\u30fc\u30f3\u3011\n\n1. Web-to-Lead\uff08\u30a6\u30a7\u30d6\u304b\u3089\u898b\u8fbc\u307f\u5ba2\u3078\uff09\nGBP\u306e\u30ea\u30f3\u30af\u5148\u306b\u30d5\u30a9\u30fc\u30e0\u8a2d\u7f6e\n\u2193\n\u9001\u4fe1\u3067Salesforce\u306b\u81ea\u52d5\u8a18\u9332\n\u2193\nPardot\u3067\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\uff08\u80b2\u6210\uff09\u958b\u59cb\n\n2. Einstein AI\u6d3b\u7528\n\u30fb\u6765\u5e97\u4e88\u6e2c\n\u30fb\u89e3\u7d04\u4e88\u6e2c\n\u30fb\u6700\u9069\u306a\u30b3\u30f3\u30bf\u30af\u30c8\u6642\u9593\u306e\u63d0\u6848\n\u2192 MEO\u65bd\u7b56\u3078\u306e\u53cd\u6620\n\n3. Journey Builder\n\u8907\u96d1\u306a\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u8a2d\u8a08\n\u30fbGBP\u767a\u898b\n\u30fb\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u8a2a\u554f\n\u30fb\u8cc7\u6599\u8acb\u6c42\n\u30fb\u5546\u8ac7\n\u30fb\u6210\u7d04\n\u30fb\u30ea\u30d4\u30fc\u30c8\n\u5404\u6bb5\u968e\u3067\u6700\u9069\u306a\u30a2\u30af\u30b7\u30e7\u30f3\u81ea\u52d5\u5b9f\u884c\n<\/code><\/pre>\n\n\n\n
3. Marketo Engage\uff08\u30de\u30eb\u30b1\u30c8\uff09<\/h3>\n\n\n\n
\u6982\u8981<\/strong><\/p>\n\n\n\n
\u3010\u7279\u5fb4\u3011\n\u30fbAdobe\u88fd\u54c1\u7fa4\u3068\u7d71\u5408\n\u30fbBtoB\u5411\u3051\u306b\u5f37\u3044\n\u30fb\u9ad8\u5ea6\u306a\u30bb\u30b0\u30e1\u30f3\u30c8\u3001\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\n\u30fb\u65e5\u672c\u3067\u306e\u30b7\u30a7\u30a2\u9ad8\u3044\n\n\u3010\u6599\u91d1\u3011\n\u30fbSelect\uff1a\u670820\u4e07\u5186\u301c\n\u30fbPrime\uff1a\u670840\u4e07\u5186\u301c\n\u30fbUltimate\uff1a\u670880\u4e07\u5186\u301c\n\u203b\u5225\u9014\u521d\u671f\u8cbb\u7528\n\n\u3010\u5411\u3044\u3066\u3044\u308b\u4f01\u696d\u3011\n\u30fb\u4e2d\u5805\u301c\u5927\u4f01\u696d\n\u30fbBtoB\u3001\u9ad8\u984d\u5546\u6750\n\u30fb\u8907\u96d1\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\n<\/code><\/pre>\n\n\n\n
MEO\u9023\u643a\u65b9\u6cd5<\/strong><\/p>\n\n\n\n
\u3010\u9023\u643a\u65b9\u6cd5\u3011\n\n1. Webhook\u3067\u9023\u643a\nGBP\u304b\u3089\u306e\u30ea\u30fc\u30c9\u7372\u5f97\n\u2193\nWebhook\u3067Marketo\u306b\u9001\u4fe1\n\u2193\n\u81ea\u52d5\u3067\u30d7\u30ed\u30b0\u30e9\u30e0\u958b\u59cb\n\n2. \u30b9\u30de\u30fc\u30c8\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\n\u30fbGBP\u7d4c\u7531\u306e\u30ea\u30fc\u30c9\n\u30fb\u7279\u5b9a\u306e\u30b9\u30b3\u30a2\u306b\u5230\u9054\n\u2192 \u81ea\u52d5\u3067\u55b6\u696d\u306b\u901a\u77e5\n\u2192 \u81ea\u52d5\u3067\u30d5\u30a9\u30ed\u30fc\u30e1\u30fc\u30eb\n\n3. ABM\u3068\u306e\u7d71\u5408\n\uff08Account Based Marketing\uff09\n\u4f01\u696d\u5358\u4f4d\u3067\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\n\u2192 GBP\u3067\u4f01\u696d\u3092\u691c\u7d22\u3057\u305f\u4eba\u3092\u7279\u5b9a\n\u2192 \u4f01\u696d\u5168\u4f53\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\n<\/code><\/pre>\n\n\n\n
4. \u56fd\u5185\u30c4\u30fc\u30eb\uff08\u4e2d\u5c0f\u4f01\u696d\u5411\u3051\uff09<\/h3>\n\n\n\n
4-1. SATORI\uff08\u30b5\u30c8\u30ea\uff09<\/strong><\/p>\n\n\n\n
\u3010\u7279\u5fb4\u3011\n\u30fb\u56fd\u7523MA\u3001\u65e5\u672c\u8a9e\u5b8c\u5168\u5bfe\u5fdc\n\u30fb\u4e2d\u5c0f\u4f01\u696d\u5411\u3051\n\u30fb\u533f\u540d\u5ba2\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u5f97\u610f\n\u30fb\u30b5\u30dd\u30fc\u30c8\u5145\u5b9f\n\n\u3010\u6599\u91d1\u3011\n\u30fb\u521d\u671f\u8cbb\u7528\uff1a30\u4e07\u5186\n\u30fb\u6708\u984d\uff1a14.8\u4e07\u5186\u301c\n\n\u3010MEO\u9023\u643a\u3011\n\u30fbGBP \u2192 \u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u8a2a\u554f\u3092\u8ffd\u8de1\n\u30fb\u533f\u540d\u306e\u6bb5\u968e\u304b\u3089\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\n\u30fb\u30d5\u30a9\u30fc\u30e0\u9001\u4fe1\u3067\u5b9f\u540d\u5316\n\u30fb\u6765\u5e97\u4fc3\u9032\u30b7\u30ca\u30ea\u30aa\u81ea\u52d5\u5b9f\u884c\n<\/code><\/pre>\n\n\n\n
4-2. BowNow\uff08\u30d0\u30a6\u30ca\u30a6\uff09<\/strong><\/p>\n\n\n\n
\u3010\u7279\u5fb4\u3011\n\u30fb\u4f4e\u4fa1\u683c\n\u30fb\u30b7\u30f3\u30d7\u30eb\u3001\u4f7f\u3044\u3084\u3059\u3044\n\u30fb\u4e2d\u5c0f\u4f01\u696d\u3001\u521d\u3081\u3066\u306eMA\u5c0e\u5165\u306b\u6700\u9069\n\n\u3010\u6599\u91d1\u3011\n\u30fbFree\uff1a\u7121\u6599\uff08\u6a5f\u80fd\u5236\u9650\u5927\uff09\n\u30fbStarter\uff1a\u670812,000\u5186\n\u30fbStandard\uff1a\u670824,000\u5186\n\n\u3010MEO\u9023\u643a\u3011\n\u30fbGBP\u7d4c\u7531\u306e\u8a2a\u554f\u3092\u8a18\u9332\n\u30fb\u30db\u30c3\u30c8\u30ea\u30fc\u30c9\u62bd\u51fa\n\u30fb\u30e1\u30fc\u30eb\u914d\u4fe1\n\u30fb\u7c21\u6613\u306a\u81ea\u52d5\u5316\n<\/code><\/pre>\n\n\n\n
4-3. List Finder\uff08\u30ea\u30b9\u30c8\u30d5\u30a1\u30a4\u30f3\u30c0\u30fc\uff09<\/strong><\/p>\n\n\n\n
\u3010\u7279\u5fb4\u3011\n\u30fbBtoB\u7279\u5316\n\u30fb\u4f01\u696d\u60c5\u5831\u306e\u81ea\u52d5\u4ed8\u4e0e\n\u30fb\u540d\u523a\u7ba1\u7406\u3068\u306e\u9023\u643a\n\n\u3010\u6599\u91d1\u3011\n\u30fb\u521d\u671f\u8cbb\u7528\uff1a10\u4e07\u5186\n\u30fb\u6708\u984d\uff1a3.9\u4e07\u5186\u301c\n\n\u3010MEO\u9023\u643a\u3011\n\u30fbGBP\u7d4c\u7531\u306e\u4f01\u696d\u8a2a\u554f\u3092\u7279\u5b9a\n\u30fb\u4f01\u696d\u60c5\u5831\u81ea\u52d5\u4ed8\u4e0e\n\u30fb\u6c7a\u88c1\u8005\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\n<\/code><\/pre>\n\n\n\n
\n\n\n\n
\u5b9f\u88c5\u30ac\u30a4\u30c9\uff1aMA\u00d7MEO\u9023\u643a\u30b7\u30b9\u30c6\u30e0\u306e\u69cb\u7bc9<\/h2>\n\n\n\n
Phase 1\uff1a\u57fa\u790e\u8a2d\u5b9a\uff081-2\u9031\u9593\uff09<\/h3>\n\n\n\n
Week 1\uff1aMA\u30c4\u30fc\u30eb\u9078\u5b9a\u30fb\u5c0e\u5165<\/strong><\/p>\n\n\n\n
\u3010\u30b9\u30c6\u30c3\u30d71\u3011\u8981\u4ef6\u5b9a\u7fa9\n\u25a1 \u4e88\u7b97\u306e\u6c7a\u5b9a\n\u25a1 \u76ee\u7684\u306e\u660e\u78ba\u5316\uff08\u65b0\u898f\u7372\u5f97 or \u30ea\u30d4\u30fc\u30c8\u4fc3\u9032 or \u4e21\u65b9\uff09\n\u25a1 \u793e\u5185\u4f53\u5236\u306e\u78ba\u8a8d\n\u25a1 \u65e2\u5b58\u30b7\u30b9\u30c6\u30e0\u306e\u6d17\u3044\u51fa\u3057\n\n\u3010\u30b9\u30c6\u30c3\u30d72\u3011\u30c4\u30fc\u30eb\u9078\u5b9a\n\u25a1 3-5\u30c4\u30fc\u30eb\u3092\u30ea\u30b9\u30c8\u30a2\u30c3\u30d7\n\u25a1 \u30c7\u30e2\u30fb\u30c8\u30e9\u30a4\u30a2\u30eb\u7533\u8fbc\n\u25a1 \u6a5f\u80fd\u6bd4\u8f03\u8868\u4f5c\u6210\n\u25a1 \u6700\u7d42\u6c7a\u5b9a\n\n\u3010\u30b9\u30c6\u30c3\u30d73\u3011\u521d\u671f\u8a2d\u5b9a\n\u25a1 \u30a2\u30ab\u30a6\u30f3\u30c8\u958b\u8a2d\n\u25a1 \u57fa\u672c\u60c5\u5831\u767b\u9332\n\u25a1 \u30e6\u30fc\u30b6\u30fc\u6a29\u9650\u8a2d\u5b9a\n\u25a1 \u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u30b3\u30fc\u30c9\u767a\u884c\n<\/code><\/pre>\n\n\n\n
Week 2\uff1a\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u8a2d\u5b9a<\/strong><\/p>\n\n\n\n
\u3010\u30b9\u30c6\u30c3\u30d71\u3011\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u30b3\u30fc\u30c9\u8a2d\u7f6e\n\u25a1 \u5168\u30da\u30fc\u30b8\u306b\u30b3\u30fc\u30c9\u57cb\u3081\u8fbc\u307f\n\u25a1 \u52d5\u4f5c\u78ba\u8a8d\n\u25a1 \u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u30dd\u30ea\u30b7\u30fc\u66f4\u65b0\n\n\u3010\u30b9\u30c6\u30c3\u30d72\u3011\u30d5\u30a9\u30fc\u30e0\u4f5c\u6210\u30fb\u9023\u643a\n\u25a1 \u554f\u3044\u5408\u308f\u305b\u30d5\u30a9\u30fc\u30e0\n\u25a1 \u4e88\u7d04\u30d5\u30a9\u30fc\u30e0\n\u25a1 \u8cc7\u6599\u8acb\u6c42\u30d5\u30a9\u30fc\u30e0\n\u25a1 \u30a2\u30f3\u30b1\u30fc\u30c8\u30d5\u30a9\u30fc\u30e0\n\u25a1 MA\u81ea\u52d5\u9023\u643a\u8a2d\u5b9a\n\n\u3010\u30b9\u30c6\u30c3\u30d73\u3011UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u8a2d\u5b9a\n\u25a1 GBP\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u30ea\u30f3\u30af\u66f4\u65b0\n\u4f8b\uff1a\nhttps://example.com\/?utm_source=google&utm_medium=organic&utm_campaign=gbp&utm_content=website_button\n\n\u25a1 \u6295\u7a3f\u5185\u306e\u30ea\u30f3\u30af\u306b\u3082UTM\u4ed8\u4e0e\n\u25a1 \u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u52d5\u4f5c\u78ba\u8a8d\n<\/code><\/pre>\n\n\n\n
Phase 2\uff1a\u30b7\u30ca\u30ea\u30aa\u8a2d\u8a08\uff082-3\u9031\u9593\uff09<\/h3>\n\n\n\n
\u57fa\u672c\u30b7\u30ca\u30ea\u30aa\u4f8b<\/strong><\/p>\n\n\n\n
\u30b7\u30ca\u30ea\u30aa1\uff1a\u521d\u56de\u6765\u5e97\u4fc3\u9032<\/strong><\/p>\n\n\n\n
\u3010\u30c8\u30ea\u30ac\u30fc\u3011\nGBP\u7d4c\u7531\u3067\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u8a2a\u554f\n\u30d5\u30a9\u30fc\u30e0\u672a\u9001\u4fe1\u3067\u96e2\u8131\n\n\u3010\u30a2\u30af\u30b7\u30e7\u30f3\u3011\nDay 0\uff081\u6642\u9593\u5f8c\uff09\uff1a\n\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u914d\u4fe1\u958b\u59cb\n\nDay 1\uff1a\n\u30e1\u30fc\u30eb1\u300c\u3054\u89a7\u3044\u305f\u3060\u304d\u3042\u308a\u304c\u3068\u3046\u3054\u3056\u3044\u307e\u3059\u300d\n\u30fb\u30b5\u30fc\u30d3\u30b9\u7d39\u4ecb\n\u30fb\u521d\u56de\u9650\u5b9a\u30af\u30fc\u30dd\u30f3\uff0820%OFF\uff09\n\u30fb\u4e88\u7d04\u30ea\u30f3\u30af\n\nDay 3\uff1a\n\u30e1\u30fc\u30eb2\u300c\u521d\u56de\u9650\u5b9a\u30af\u30fc\u30dd\u30f3\u306e\u3054\u6848\u5185\uff08\u6b8b\u308a4\u65e5\uff09\u300d\n\u30fb\u30af\u30fc\u30dd\u30f3\u518d\u9001\n\u30fb\u304a\u5ba2\u69d8\u306e\u58f0\n\u30fb\u3088\u304f\u3042\u308b\u8cea\u554f\n\nDay 7\uff1a\n\u30e1\u30fc\u30eb3\u300c\u30af\u30fc\u30dd\u30f3\u671f\u9650\u307e\u3067\u6b8b\u308a1\u65e5\u3067\u3059\u300d\n\u30fb\u6700\u7d42\u30ea\u30de\u30a4\u30f3\u30c0\u30fc\n\u30fb\u7c21\u5358\u4e88\u7d04\u30ea\u30f3\u30af\n\u30fb\u96fb\u8a71\u756a\u53f7\u3082\u660e\u8a18\n\n\u3010\u5206\u5c90\u3011\n\u30fb\u4e88\u7d04\u5b8c\u4e86 \u2192 \u30b7\u30ca\u30ea\u30aa2\u3078\n\u30fb\u672a\u4e88\u7d04 \u2192 \u30ab\u30eb\u30c6\u5316\u3001\u5b9a\u671f\u914d\u4fe1\u30ea\u30b9\u30c8\u3078\n<\/code><\/pre>\n\n\n\n
\u30b7\u30ca\u30ea\u30aa2\uff1a\u6765\u5e97\u5f8c\u30d5\u30a9\u30ed\u30fc<\/strong><\/p>\n\n\n\n
\u3010\u30c8\u30ea\u30ac\u30fc\u3011\n\u521d\u56de\u6765\u5e97\u5b8c\u4e86\n\uff08POS\u30c7\u30fc\u30bf\u307e\u305f\u306f\u624b\u52d5\u767b\u9332\uff09\n\n\u3010\u30a2\u30af\u30b7\u30e7\u30f3\u3011\nDay 1\uff1a\n\u30e1\u30fc\u30eb1\u300c\u3054\u6765\u5e97\u3042\u308a\u304c\u3068\u3046\u3054\u3056\u3044\u307e\u3057\u305f\u300d\n\u30fb\u304a\u793c\n\u30fb\u30a2\u30f3\u30b1\u30fc\u30c8\u4f9d\u983c\uff08\u6e80\u8db3\u5ea6\uff09\n\u30fb\u6b21\u56de\u4e88\u7d04\u306e\u6848\u5185\n\nDay 3\uff1a\n\u6761\u4ef6\u5206\u5c90\uff1a\n- \u30a2\u30f3\u30b1\u30fc\u30c8\u56de\u7b54\u6e08\u307f \u2192 \u4f55\u3082\u3057\u306a\u3044\n- \u672a\u56de\u7b54 \u2192 \u30a2\u30f3\u30b1\u30fc\u30c8\u518d\u9001\n\nDay 7\uff1a\n\u30e1\u30fc\u30eb2\u300cGoogle\u30de\u30c3\u30d7\u3067\u53e3\u30b3\u30df\u3092\u304a\u9858\u3044\u3057\u307e\u3059\u300d\n\u30fb\u53e3\u30b3\u30df\u4f9d\u983c\n\u30fb\u53e3\u30b3\u30df\u30ea\u30f3\u30af\uff08QR\u30b3\u30fc\u30c9\uff09\n\u30fb\u7279\u5178\uff1a\u6b21\u56de5%OFF\n\nDay 14\uff1a\n\u6761\u4ef6\u5206\u5c90\uff1a\n- \u6b21\u56de\u4e88\u7d04\u6e08\u307f \u2192 \u4e88\u7d04\u30ea\u30de\u30a4\u30f3\u30c0\u30fc\n- \u672a\u4e88\u7d04 \u2192 \u30e1\u30fc\u30eb3\u300c\u6b21\u56de\u4e88\u7d04\u306e\u3054\u6848\u5185\u300d\n\nDay 30\uff1a\n\u30e1\u30fc\u30eb4\u300c\u304a\u5143\u6c17\u3067\u3059\u304b\uff1f\u300d\n\u30fb\u5b9a\u671f\u30e1\u30f3\u30c6\u30ca\u30f3\u30b9\u306e\u6848\u5185\n\u30fb\u65b0\u30b5\u30fc\u30d3\u30b9\u7d39\u4ecb\n\u30fb\u5b63\u7bc0\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\n<\/code><\/pre>\n\n\n\n
\u30b7\u30ca\u30ea\u30aa3\uff1a\u30ea\u30d4\u30fc\u30bf\u30fc\u80b2\u6210<\/strong><\/p>\n\n\n\n
\u3010\u30c8\u30ea\u30ac\u30fc\u3011\n2\u56de\u76ee\u6765\u5e97\u5b8c\u4e86\n\n\u3010\u30a2\u30af\u30b7\u30e7\u30f3\u3011\nDay 1\uff1a\n\u30e1\u30fc\u30eb\u300c\u3044\u3064\u3082\u3042\u308a\u304c\u3068\u3046\u3054\u3056\u3044\u307e\u3059\u300d\n\u30fb\u304a\u793c\n\u30fb\u4f1a\u54e1\u30e9\u30f3\u30af\u6848\u5185\uff08\u3042\u308c\u3070\uff09\n\u30fb\u6b21\u56de\u4e88\u7d04\u6848\u5185\n\nDay 30\uff1a\n\u30e1\u30fc\u30eb\u300c\u30dd\u30a4\u30f3\u30c8\u304c\u8caf\u307e\u3063\u3066\u3044\u307e\u3059\u300d\n\uff08\u30dd\u30a4\u30f3\u30c8\u5236\u5ea6\u304c\u3042\u308b\u5834\u5408\uff09\n\u30fb\u30dd\u30a4\u30f3\u30c8\u6b8b\u9ad8\n\u30fb\u4ea4\u63db\u53ef\u80fd\u306a\u7279\u5178\n\u30fb\u6709\u52b9\u671f\u9650\n\n\u3010VIP\u9867\u5ba2\u3078\u306e\u7279\u5225\u65bd\u7b56\u3011\n\u6765\u5e97\u56de\u657010\u56de\u4ee5\u4e0a\uff1a\n\u30fb\u30d0\u30fc\u30b9\u30c7\u30fc\u30e1\u30fc\u30eb\uff08\u8a95\u751f\u6708\uff09\n\u30fbVIP\u9650\u5b9a\u30a4\u30d9\u30f3\u30c8\u62db\u5f85\n\u30fb\u5148\u884c\u4e88\u7d04\u6848\u5185\n\u30fb\u7279\u5225\u5272\u5f15\u30af\u30fc\u30dd\u30f3\n<\/code><\/pre>\n\n\n\n
\u30b7\u30ca\u30ea\u30aa4\uff1a\u96e2\u53cd\u9632\u6b62<\/strong><\/p>\n\n\n\n
\u3010\u30c8\u30ea\u30ac\u30fc\u3011\n\u6700\u7d42\u6765\u5e97\u304b\u308960\u65e5\u7d4c\u904e\n\uff08\u30ea\u30d4\u30fc\u30c8\u5468\u671f\u306f\u696d\u7a2e\u306b\u3088\u308a\u8abf\u6574\uff09\n\n\u3010\u30a2\u30af\u30b7\u30e7\u30f3\u3011\nDay 60\uff1a\n\u30e1\u30fc\u30eb1\u300c\u304a\u4e45\u3057\u3076\u308a\u3067\u3059\u300d\n\u30fb\u300c\u6700\u8fd1\u304a\u4f1a\u3044\u3067\u304d\u305a\u5bc2\u3057\u3044\u3067\u3059\u300d\n\u30fb\u7279\u5225\u30ab\u30e0\u30d0\u30c3\u30af\u30af\u30fc\u30dd\u30f3\uff0830%OFF\uff09\n\u30fb\u6709\u52b9\u671f\u965014\u65e5\n\nDay 67\uff1a\n\u30e1\u30fc\u30eb2\u300c\u30af\u30fc\u30dd\u30f3\u671f\u9650\u307e\u3067\u6b8b\u308a7\u65e5\u300d\n\u30fb\u30ea\u30de\u30a4\u30f3\u30c0\u30fc\n\u30fb\u65b0\u30b5\u30fc\u30d3\u30b9\u30fb\u65b0\u5546\u54c1\u7d39\u4ecb\n\nDay 74\uff1a\n\u6761\u4ef6\u5206\u5c90\uff1a\n- \u4e88\u7d04\u3042\u308a \u2192 \u559c\u3073\u306e\u30e1\u30c3\u30bb\u30fc\u30b8\n- \u4e88\u7d04\u306a\u3057 \u2192 \u96fb\u8a71\u30d5\u30a9\u30ed\u30fc\u4f9d\u983c\uff08\u30b9\u30bf\u30c3\u30d5\u3078\u901a\u77e5\uff09\n\nDay 90\uff1a\n\u6700\u7d42\u6765\u5e97\u304b\u308990\u65e5\u7d4c\u904e\n\u2192 \u300c\u4f11\u7720\u9867\u5ba2\u300d\u30ea\u30b9\u30c8\u3078\u79fb\u52d5\n\u2192 \u56db\u534a\u671f\u3054\u3068\u306e\u7279\u5225\u30aa\u30d5\u30a1\u30fc\u9001\u4ed8\n<\/code><\/pre>\n\n\n\n
Phase 3\uff1aGBP\u81ea\u52d5\u5316\u8a2d\u5b9a\uff081\u9031\u9593\uff09<\/h3>\n\n\n\n
\u6295\u7a3f\u306e\u81ea\u52d5\u5316<\/strong><\/p>\n\n\n\n
\u3010\u65b9\u6cd51\uff1aZapier\/Make\u7d4c\u7531\u3011\n\n\u30b7\u30ca\u30ea\u30aa\uff1a\nHubSpot\u306e\u30d6\u30ed\u30b0\u6295\u7a3f\n\u2193\nZapier\/Make\u3067\u81ea\u52d5\u691c\u77e5\n\u2193\nGBP\u306b\u81ea\u52d5\u6295\u7a3f\n\n\u8a2d\u5b9a\u624b\u9806\uff1a\n1. HubSpot\u3067\u30d6\u30ed\u30b0\u8a18\u4e8b\u516c\u958b\n2. Zapier\u3067\u300c\u65b0\u898f\u30d6\u30ed\u30b0\u6295\u7a3f\u300d\u3092\u30c8\u30ea\u30ac\u30fc\n3. \u30bf\u30a4\u30c8\u30eb\u3001\u672c\u6587\uff08\u629c\u7c8b\uff09\u3001\u753b\u50cfURL\u3092\u53d6\u5f97\n4. GBP API\u3067\u6295\u7a3f\n5. \u30dc\u30bf\u30f3\uff08\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8URL\uff09\u3092\u8a2d\u5b9a\n\n\u3010\u65b9\u6cd52\uff1aGoogle Sheets\u7d4c\u7531\u3011\n\n\u30b7\u30ca\u30ea\u30aa\uff1a\n\u6295\u7a3f\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb\u3092\u30b7\u30fc\u30c8\u3067\u7ba1\u7406\n\u2193\nZapier\u304c\u6bce\u65e5\u30c1\u30a7\u30c3\u30af\n\u2193\n\u8a72\u5f53\u65e5\u306e\u3082\u306e\u3092\u81ea\u52d5\u6295\u7a3f\n\n\u8a2d\u5b9a\u624b\u9806\uff1a\n1. Google\u30b9\u30d7\u30ec\u30c3\u30c9\u30b7\u30fc\u30c8\u306b\u6295\u7a3f\u4e88\u5b9a\u3092\u5165\u529b\n   - \u6295\u7a3f\u65e5\u3001\u30bf\u30a4\u30c8\u30eb\u3001\u672c\u6587\u3001\u753b\u50cfURL\u3001\u30dc\u30bf\u30f3URL\n2. Zapier\u3067\u6bce\u65e59:00\u306b\u30b7\u30fc\u30c8\u3092\u30c1\u30a7\u30c3\u30af\n3. \u4eca\u65e5\u306e\u65e5\u4ed8\u3068\u4e00\u81f4\u3059\u308b\u884c\u3092\u53d6\u5f97\n4. GBP\u306b\u81ea\u52d5\u6295\u7a3f\n5. \u30b7\u30fc\u30c8\u306e\u30b9\u30c6\u30fc\u30bf\u30b9\u3092\u300c\u6295\u7a3f\u6e08\u307f\u300d\u306b\u66f4\u65b0\n<\/code><\/pre>\n\n\n\n
\u53e3\u30b3\u30df\u7ba1\u7406\u306e\u81ea\u52d5\u5316<\/strong><\/p>\n\n\n\n
\u3010Zapier\/Make\u8a2d\u5b9a\u3011\n\n\u30c8\u30ea\u30ac\u30fc\uff1a\nGBP\u306b\u65b0\u898f\u53e3\u30b3\u30df\u6295\u7a3f\n\n\u30a2\u30af\u30b7\u30e7\u30f31\uff1a\nMA\u30c4\u30fc\u30eb\u306b\u8a18\u9332\n- \u8a55\u4fa1\u3001\u30b3\u30e1\u30f3\u30c8\u3001\u6295\u7a3f\u8005\u540d\uff08\u533f\u540d\u306e\u5834\u5408\u3082\u8a18\u9332\uff09\n\n\u30a2\u30af\u30b7\u30e7\u30f32\uff1a\n\u6761\u4ef6\u5206\u5c90\n- \u8a55\u4fa14\u4ee5\u4e0a \u2192 Slack\u306b\u901a\u77e5\n- \u8a55\u4fa13\u4ee5\u4e0b \u2192 Slack + \u30e1\u30fc\u30eb + \u96fb\u8a71\u901a\u77e5\uff08\u7dca\u6025\uff09\n\n\u30a2\u30af\u30b7\u30e7\u30f33\uff1a\nMA\u5185\u3067\u81ea\u52d5\u30bf\u30b9\u30af\u4f5c\u6210\n\u300c\u53e3\u30b3\u30df\u8fd4\u4fe1\uff08\u671f\u9650\uff1a24\u6642\u9593\u4ee5\u5185\uff09\u300d\n\u62c5\u5f53\u8005\u306b\u5272\u308a\u5f53\u3066\n\n\u30a2\u30af\u30b7\u30e7\u30f34\uff08\u8a55\u4fa14\u4ee5\u4e0a\u306e\u5834\u5408\uff09\uff1a\n\u6295\u7a3f\u8005\u304c\u9867\u5ba2DB\u306b\u5b58\u5728\u3059\u308b\u5834\u5408\u3001\n\u304a\u793c\u30e1\u30fc\u30eb\u81ea\u52d5\u9001\u4fe1\n\u300c\u7d20\u6575\u306a\u53e3\u30b3\u30df\u3092\u3042\u308a\u304c\u3068\u3046\u3054\u3056\u3044\u307e\u3059\uff01\u300d\n\n\u30a2\u30af\u30b7\u30e7\u30f35\uff1a\n\u8fd4\u4fe1\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u63d0\u6848\nMA\u304b\u3089\u62c5\u5f53\u8005\u306b\u30e1\u30fc\u30eb\u9001\u4fe1\n\u8a55\u4fa1\u5225\u306e\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3092\u6dfb\u4ed8\n<\/code><\/pre>\n\n\n\n
Phase 4\uff1a\u30c7\u30fc\u30bf\u7d71\u5408\uff081-2\u9031\u9593\uff09<\/h3>\n\n\n\n
POS\u30fb\u4e88\u7d04\u30b7\u30b9\u30c6\u30e0\u3068\u306e\u9023\u643a<\/strong><\/p>\n\n\n\n
\u3010\u65b9\u6cd51\uff1aAPI\u9023\u643a\u3011\n\n\u5bfe\u5fdcPOS\u30b7\u30b9\u30c6\u30e0\u4f8b\uff1a\n- Air\u30ec\u30b8\n- Square\n- \u30b9\u30de\u30ec\u30b8\n- U\u30ec\u30b8\n\n\u9023\u643a\u65b9\u6cd5\uff1a\n1. POS\u306eAPI \u30ad\u30fc\u3092\u53d6\u5f97\n2. MA\u30c4\u30fc\u30eb\u3068\u9023\u643a\u8a2d\u5b9a\n3. \u6765\u5e97\u30c7\u30fc\u30bf\u306e\u81ea\u52d5\u9001\u4fe1\n   - \u9867\u5ba2ID\u3001\u6765\u5e97\u65e5\u6642\u3001\u91d1\u984d\u3001\u5546\u54c1\n\n\u3010\u65b9\u6cd52\uff1aCSV\u9023\u643a\u3011\n\n\u624b\u9806\uff1a\n1. POS\u304b\u3089\u65e5\u6b21\u3067CSV\u30a8\u30af\u30b9\u30dd\u30fc\u30c8\n2. Google\u30c9\u30e9\u30a4\u30d6\u306b\u81ea\u52d5\u4fdd\u5b58\n3. Zapier\/Make\u3067CSV\u3092\u8aad\u307f\u8fbc\u307f\n4. MA\u30c4\u30fc\u30eb\u306b\u81ea\u52d5\u30a4\u30f3\u30dd\u30fc\u30c8\n\n\u3010\u65b9\u6cd53\uff1a\u624b\u52d5\u5165\u529b\u3011\n\n\u5c0f\u898f\u6a21\u5e97\u8217\u306e\u5834\u5408\uff1a\n1. \u6765\u5e97\u6642\u306b\u9867\u5ba2\u60c5\u5831\u78ba\u8a8d\n2. MA\u7ba1\u7406\u753b\u9762\u3067\u624b\u52d5\u8a18\u9332\n3. \u81ea\u52d5\u30b7\u30ca\u30ea\u30aa\u304c\u8d77\u52d5\n<\/code><\/pre>\n\n\n\n
Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3068\u306e\u7d71\u5408<\/strong><\/p>\n\n\n\n
\u3010\u8a2d\u5b9a\u3011\n\n1. MA\u30c4\u30fc\u30eb\u3068GA4\u3092\u9023\u643a\n2. \u30ab\u30b9\u30bf\u30e0\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u3092\u8a2d\u5b9a\n   - \u6d41\u5165\u5143\uff08GBP\u3001\u691c\u7d22\u3001\u5e83\u544a\u7b49\uff09\n   - \u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\n   - \u30b9\u30b3\u30a2\n\n3. \u30a4\u30d9\u30f3\u30c8\u8ffd\u8de1\n   - \u30d5\u30a9\u30fc\u30e0\u9001\u4fe1\n   - \u96fb\u8a71\u30af\u30ea\u30c3\u30af\n   - \u30eb\u30fc\u30c8\u691c\u7d22\u30af\u30ea\u30c3\u30af\n\n4. \u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u8a2d\u5b9a\n   - \u4e88\u7d04\u5b8c\u4e86\n   - \u554f\u3044\u5408\u308f\u305b\u9001\u4fe1\n   - \u8cc7\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\n\n5. \u30ec\u30dd\u30fc\u30c8\u4f5c\u6210\n   - GBP\u7d4c\u7531\u306e\u6210\u679c\n   - \u6d41\u5165\u5143\u5225\u306eCVR\n   - LTV\u5206\u6790\n<\/code><\/pre>\n\n\n\n
\n\n\n\n
\u696d\u7a2e\u5225MA\u00d7MEO\u6d3b\u7528\u6226\u7565<\/h2>\n\n\n\n
\u6b6f\u79d1\u533b\u9662<\/h3>\n\n\n\n
\u7279\u6027<\/strong><\/p>\n\n\n\n
\u3010\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3011\n\u30fb\u521d\u8a3a \u2192 \u6cbb\u7642 \u2192 \u30e1\u30f3\u30c6\u30ca\u30f3\u30b9\uff08\u5b9a\u671f\u691c\u8a3a\uff09\n\u30fbLTV\u91cd\u8996\uff08\u9577\u671f\u7684\u306a\u95a2\u4fc2\uff09\n\u30fb\u30ea\u30d4\u30fc\u30c8\u5468\u671f\uff1a3-6\u30f6\u6708\n\n\u3010\u8ab2\u984c\u3011\n\u30fb\u521d\u8a3a\u4e88\u7d04\u7387\u306e\u5411\u4e0a\n\u30fb\u6cbb\u7642\u306e\u4e2d\u65ad\u9632\u6b62\n\u30fb\u5b9a\u671f\u691c\u8a3a\u306e\u30ea\u30de\u30a4\u30f3\u30c9\n\u30fb\u96e2\u53cd\u9632\u6b62\n<\/code><\/pre>\n\n\n\n
MA\u00d7MEO\u6226\u7565<\/strong><\/p>\n\n\n\n
\u3010\u30d5\u30a7\u30fc\u30ba1\uff1a\u521d\u8a3a\u7372\u5f97\u3011\n\nGBP\u65bd\u7b56\uff1a\n\u30fb\u9662\u5185\u5199\u771f\uff08\u6e05\u6f54\u3001\u6700\u65b0\u8a2d\u5099\uff09\n\u30fb\u6cbb\u7642\u4e8b\u4f8b\uff08\u30d3\u30d5\u30a9\u30fc\u30a2\u30d5\u30bf\u30fc\uff09\n\u30fb\u9662\u9577\u30fb\u30b9\u30bf\u30c3\u30d5\u7d39\u4ecb\n\u30fb\u521d\u8a3a\u306e\u6d41\u308c\u3092\u6295\u7a3f\n\nMA\u65bd\u7b56\uff1a\n\u30fbGBP \u2192 \u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u8a2a\u554f\u3092\u8ffd\u8de1\n\u30fb\u30d5\u30a9\u30fc\u30e0\u9001\u4fe1\u3067\u81ea\u52d5\u4e88\u7d04\u78ba\u8a8d\u30e1\u30fc\u30eb\n\u30fb\u524d\u65e5\u30ea\u30de\u30a4\u30f3\u30c0\u30fc\u30e1\u30fc\u30eb\uff08\u81ea\u52d5\uff09\n\n\u3010\u30d5\u30a7\u30fc\u30ba2\uff1a\u6cbb\u7642\u671f\u9593\u3011\n\nMA\u65bd\u7b56\uff1a\n\u30fb\u6b21\u56de\u4e88\u7d04\u30ea\u30de\u30a4\u30f3\u30c0\u30fc\uff08\u81ea\u52d5\uff09\n\u30fb\u6cbb\u7642\u8aac\u660e\u306e\u52d5\u753b\u9001\u4ed8\n\u30fb\u9032\u6357\u30ec\u30dd\u30fc\u30c8\n\u30fb\u4e2d\u65ad\u9632\u6b62\u30e1\u30fc\u30eb\uff08\u4e88\u7d04\u5fd8\u308c\u6642\uff09\n\nGBP\u65bd\u7b56\uff1a\n\u30fb\u6cbb\u7642\u4e2d\u306e\u60a3\u8005\u5411\u3051\u6295\u7a3f\uff08\u5c11\u306a\u3044\uff09\n\n\u3010\u30d5\u30a7\u30fc\u30ba3\uff1a\u30e1\u30f3\u30c6\u30ca\u30f3\u30b9\u3011\n\nMA\u65bd\u7b56\uff1a\n\u30fb\u5b9a\u671f\u691c\u8a3a\u30ea\u30de\u30a4\u30f3\u30c0\u30fc\uff083\u30f6\u6708\u5f8c\u30016\u30f6\u6708\u5f8c\uff09\n\u30fb\u5b63\u7bc0\u306e\u6ce8\u610f\u559a\u8d77\uff08\u82b1\u7c89\u75c7\u3068\u6b6f\u5468\u75c5\u7b49\uff09\n\u30fb\u65b0\u3057\u3044\u6cbb\u7642\u6cd5\u306e\u6848\u5185\n\nGBP\u65bd\u7b56\uff1a\n\u30fb\u5b9a\u671f\u691c\u8a3a\u306e\u91cd\u8981\u6027\u3092\u6295\u7a3f\uff08\u67081\u56de\uff09\n\u30fb\u30e1\u30f3\u30c6\u30ca\u30f3\u30b9\u60a3\u8005\u306e\u58f0\n\n\u3010\u30d5\u30a7\u30fc\u30ba4\uff1a\u96e2\u53cd\u9632\u6b62\u3011\n\nMA\u65bd\u7b56\uff1a\n\u30fb\u6700\u7d42\u6765\u9662\u304b\u30899\u30f6\u6708\u7d4c\u904e\u3067\u81ea\u52d5\u691c\u77e5\n\u30fb\u30ab\u30e0\u30d0\u30c3\u30af\u30e1\u30fc\u30eb\uff08\u7279\u5225\u691c\u8a3a\u5272\u5f15\uff09\n\u30fb\u96fb\u8a71\u30d5\u30a9\u30ed\u30fc\u4f9d\u983c\uff08\u53d7\u4ed8\u30b9\u30bf\u30c3\u30d5\u3078\uff09\n\n\u3010\u6210\u679c\u6307\u6a19\u3011\n\u30fb\u521d\u8a3a\u4e88\u7d04\u7387\uff1a38% \u2192 67%\uff08+29\u30dd\u30a4\u30f3\u30c8\uff09\n\u30fb\u6cbb\u7642\u5b8c\u9042\u7387\uff1a72% \u2192 89%\uff08+17\u30dd\u30a4\u30f3\u30c8\uff09\n\u30fb\u5b9a\u671f\u691c\u8a3a\u53d7\u8a3a\u7387\uff1a45% \u2192 78%\uff08+33\u30dd\u30a4\u30f3\u30c8\uff09\n<\/code><\/pre>\n\n\n\n
\u7f8e\u5bb9\u5ba4\u30fb\u30b5\u30ed\u30f3<\/h3>\n\n\n\n
\u7279\u6027<\/strong><\/p>\n\n\n\n
\u3010\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3011\n\u30fb\u30ea\u30d4\u30fc\u30c8\u524d\u63d0\n\u30fb\u30ea\u30d4\u30fc\u30c8\u5468\u671f\uff1a1-3\u30f6\u6708\n\u30fb\u9867\u5ba2\u5358\u4fa1\uff1a5,000-20,000\u5186\n\u30fbLTV\uff1a\u9ad8\u3044\uff08\u6570\u5e74\u5358\u4f4d\u306e\u4ed8\u304d\u5408\u3044\uff09\n\n\u3010\u8ab2\u984c\u3011\n\u30fb\u65b0\u898f\u9867\u5ba2\u7372\u5f97\n\u30fb\u30ea\u30d4\u30fc\u30c8\u7387\u5411\u4e0a\n\u30fb\u6765\u5e97\u30b5\u30a4\u30af\u30eb\u306e\u77ed\u7e2e\n\u30fb\u5ba2\u5358\u4fa1\u30a2\u30c3\u30d7\n<\/code><\/pre>\n\n\n\n
MA\u00d7MEO\u6226\u7565<\/strong><\/p>\n\n\n\n
\u3010\u30d5\u30a7\u30fc\u30ba1\uff1a\u65b0\u898f\u7372\u5f97\u3011\n\nGBP\u65bd\u7b56\uff1a\n\u30fb\u30b9\u30bf\u30a4\u30ea\u30b9\u30c8\u7d39\u4ecb\uff08\u9854\u51fa\u3057\u3001\u7d4c\u6b74\uff09\n\u30fb\u65bd\u8853\u4f8b\uff08\u30d3\u30d5\u30a9\u30fc\u30a2\u30d5\u30bf\u30fc\uff09\n\u30fb\u5e97\u5185\u96f0\u56f2\u6c17\n\u30fb\u65b0\u898f\u9650\u5b9a\u30af\u30fc\u30dd\u30f3\u6295\u7a3f\n\nMA\u65bd\u7b56\uff1a\n\u30fbGBP\u7d4c\u7531\u306e\u4e88\u7d04\u306b\u81ea\u52d5\u30af\u30fc\u30dd\u30f3\u767a\u884c\n\u30fb\u521d\u56de\u4e88\u7d04\u78ba\u8a8d\uff06\u4e8b\u524d\u30a2\u30f3\u30b1\u30fc\u30c8\n\u30fb\u524d\u65e5\u30ea\u30de\u30a4\u30f3\u30c0\u30fc\n\n\u3010\u30d5\u30a7\u30fc\u30ba2\uff1a\u521d\u56de\u6765\u5e97\u3011\n\nMA\u65bd\u7b56\uff1a\n\u30fb\u6765\u5e97\u7fcc\u65e5\uff1a\u304a\u793c\u30e1\u30fc\u30eb\n\u30fb3\u65e5\u5f8c\uff1a\u53e3\u30b3\u30df\u4f9d\u983c\uff08Google\u30de\u30c3\u30d7\uff09\n\u30fb1\u9031\u9593\u5f8c\uff1a\u6b21\u56de\u4e88\u7d04\u6848\u5185\uff08\u30ea\u30d4\u30fc\u30c8\u5272\u5f15\uff09\n\u30fb2\u9031\u9593\u5f8c\uff1a\u30d8\u30a2\u30b1\u30a2Tips\n\nGBP\u65bd\u7b56\uff1a\n\u30fb\u53e3\u30b3\u30df\u304c\u5897\u3048\u308b\u2192\u8a55\u4fa1\u5411\u4e0a\u2192\u96c6\u5ba2\u5897\n\n\u3010\u30d5\u30a7\u30fc\u30ba3\uff1a\u30ea\u30d4\u30fc\u30bf\u30fc\u5316\u3011\n\nMA\u65bd\u7b56\uff1a\n\u30fb\u30ea\u30d4\u30fc\u30c8\u5468\u671f\u306b\u5408\u308f\u305b\u305f\u81ea\u52d5\u6848\u5185\n  - \u30ab\u30c3\u30c8\uff1a6\u9031\u9593\u5f8c\n  - \u30ab\u30e9\u30fc\uff1a8\u9031\u9593\u5f8c\n  - \u30d1\u30fc\u30de\uff1a10\u9031\u9593\u5f8c\n\u30fb\u5b63\u7bc0\u63d0\u6848\uff08\u590f\u524d\u3001\u51ac\u524d\u7b49\uff09\n\u30fb\u30d0\u30fc\u30b9\u30c7\u30fc\u30af\u30fc\u30dd\u30f3\uff08\u8a95\u751f\u6708\uff09\n\nGBP\u65bd\u7b56\uff1a\n\u30fb\u30ea\u30d4\u30fc\u30bf\u30fc\u5411\u3051\u6295\u7a3f\uff08\u65b0\u30e1\u30cb\u30e5\u30fc\u7b49\uff09\n\n\u3010\u30d5\u30a7\u30fc\u30ba4\uff1aVIP\u80b2\u6210\u3011\n\nMA\u65bd\u7b56\uff1a\n\u30fb\u6765\u5e97\u56de\u657010\u56de\u4ee5\u4e0a\uff1aVIP\u30e9\u30f3\u30af\n\u30fbVIP\u9650\u5b9a\u5148\u884c\u4e88\u7d04\n\u30fb\u7279\u5225\u5272\u5f15\n\u30fb\u7d39\u4ecb\u30d7\u30ed\u30b0\u30e9\u30e0\uff08\u53cb\u9054\u7d39\u4ecb\u7279\u5178\uff09\n\n\u3010\u6210\u679c\u6307\u6a19\u3011\n\u30fb\u65b0\u898f\u4e88\u7d04\u7387\uff1a28% \u2192 52%\uff08+24\u30dd\u30a4\u30f3\u30c8\uff09\n\u30fb\u30ea\u30d4\u30fc\u30c8\u7387\uff1a52% \u2192 78%\uff08+26\u30dd\u30a4\u30f3\u30c8\uff09\n\u30fb\u5e73\u5747\u6765\u5e97\u30b5\u30a4\u30af\u30eb\uff1a9\u9031\u9593 \u2192 7\u9031\u9593\n\u30fb\u5ba2\u5358\u4fa1\uff1a12,000\u5186 \u2192 15,500\u5186\uff08+29%\uff09\n<\/code><\/pre>\n\n\n\n
\u30d5\u30a3\u30c3\u30c8\u30cd\u30b9\u30b8\u30e0<\/h3>\n\n\n\n
\u7279\u6027<\/strong><\/p>\n\n\n\n
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MA\u00d7MEO\u6226\u7565<\/strong><\/p>\n\n\n\n
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\n\n\n\n
\u30c7\u30fc\u30bf\u5206\u6790\u3068KPI\u8a2d\u5b9a<\/h2>\n\n\n\n
\u8ffd\u8de1\u3059\u3079\u304d\u4e3b\u8981\u6307\u6a19<\/h3>\n\n\n\n
\u96c6\u5ba2\u6bb5\u968e<\/strong><\/p>\n\n\n\n
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\u8ee2\u63db\u6bb5\u968e<\/strong><\/p>\n\n\n\n
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\u30ea\u30d4\u30fc\u30c8\u6bb5\u968e<\/strong><\/p>\n\n\n\n
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\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u8a2d\u8a08<\/h3>\n\n\n\n
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\n\n\n\n
\u6210\u529f\u4e8b\u4f8b<\/h2>\n\n\n\n
\u4e8b\u4f8b\uff1a\u6771\u4eac\u306e\u6b6f\u79d1\u533b\u9662\u30c1\u30a7\u30fc\u30f3\uff085\u9662\uff09<\/h3>\n\n\n\n
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\n\n\n\n
\u307e\u3068\u3081<\/h2>\n\n\n\n
MA\u00d7MEO\u6210\u529f\u306e5\u3064\u306e\u30dd\u30a4\u30f3\u30c8<\/h3>\n\n\n\n
1. \u30c7\u30fc\u30bf\u306e\u4e00\u5143\u7ba1\u7406\nGBP\u3001\u30a6\u30a7\u30d6\u3001POS\u3001\u5168\u3066\u3092MA\u306b\u7d71\u5408\n\u2192 \u5b8c\u5168\u306a\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u628a\u63e1\n\n2. \u81ea\u52d5\u5316\u3067\u52b9\u7387\u5316\n\u624b\u52d5\u4f5c\u696d\u3092\u6700\u5c0f\u9650\u306b\n\u2192 \u6226\u7565\u7acb\u6848\u306b\u6642\u9593\u3092\u4f7f\u3046\n\n3. \u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\n\u4e00\u4eba\u3072\u3068\u308a\u306b\u6700\u9069\u306a\u30e1\u30c3\u30bb\u30fc\u30b8\n\u2192 \u8ee2\u63db\u7387\u30fb\u7d99\u7d9a\u7387\u306e\u5411\u4e0a\n\n4. \u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u306a\u6539\u5584\n\u6570\u5024\u3067\u52b9\u679c\u3092\u6e2c\u5b9a\n\u2192 PDCA\u9ad8\u901f\u5316\n\n5. \u6bb5\u968e\u7684\u306a\u5c0e\u5165\n\u5c0f\u3055\u304f\u59cb\u3081\u3066\u3001\u5f90\u3005\u306b\u62e1\u5927\n\u2192 \u30ea\u30b9\u30af\u6700\u5c0f\u5316\n<\/code><\/pre>\n\n\n\n
\u4eca\u65e5\u304b\u3089\u59cb\u3081\u308b3\u30b9\u30c6\u30c3\u30d7<\/h3>\n\n\n\n
\u3010Step 1\u3011\u73fe\u72b6\u5206\u6790\uff08\u4eca\u9031\uff09\n\u30fb\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u66f8\u304d\u51fa\u3059\n\u30fb\u3069\u3053\u306b\u8ab2\u984c\u304c\u3042\u308b\u304b\u7279\u5b9a\n\u30fb\u81ea\u52d5\u5316\u3067\u304d\u308b\u90e8\u5206\u3092\u6d17\u3044\u51fa\u3057\n\n\u3010Step 2\u3011MA\u30c4\u30fc\u30eb\u9078\u5b9a\uff082\u9031\u9593\uff09\n\u30fb\u4e88\u7b97\u3068\u76ee\u7684\u306b\u5408\u3063\u305f\u30c4\u30fc\u30eb\u3092\u9078\u5b9a\n\u30fb\u30c7\u30e2\u30fb\u30c8\u30e9\u30a4\u30a2\u30eb\u5b9f\u65bd\n\u30fb\u5c0e\u5165\u6c7a\u5b9a\n\n\u3010Step 3\u3011\u30b9\u30e2\u30fc\u30eb\u30b9\u30bf\u30fc\u30c8\uff081\u30f6\u6708\uff09\n\u30fb\u57fa\u672c\u8a2d\u5b9a\u306e\u307f\u5b9f\u65bd\n\u30fb1\u3064\u306e\u30b7\u30ca\u30ea\u30aa\u304b\u3089\u958b\u59cb\n\u30fb\u52b9\u679c\u6e2c\u5b9a\u2192\u62e1\u5927\n<\/code><\/pre>\n\n\n\n
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