{"id":153,"date":"2025-10-14T10:49:56","date_gmt":"2025-10-14T01:49:56","guid":{"rendered":"https:\/\/haward-joyman.com\/aimeo\/?p=153"},"modified":"2025-10-14T10:49:56","modified_gmt":"2025-10-14T01:49:56","slug":"meo%e5%af%be%e7%ad%96%e3%81%ae%e5%8a%b9%e6%9e%9c%e6%b8%ac%e5%ae%9a%e6%96%b9%e6%b3%95%e3%80%90kpi%e8%a8%ad%e5%ae%9a%e3%81%8b%e3%82%89%e5%88%86%e6%9e%90%e3%81%be%e3%81%a7%e5%ae%8c%e5%85%a8%e7%89%88","status":"publish","type":"post","link":"https:\/\/haward-joyman.com\/aimeo\/2025\/10\/14\/meo%e5%af%be%e7%ad%96%e3%81%ae%e5%8a%b9%e6%9e%9c%e6%b8%ac%e5%ae%9a%e6%96%b9%e6%b3%95%e3%80%90kpi%e8%a8%ad%e5%ae%9a%e3%81%8b%e3%82%89%e5%88%86%e6%9e%90%e3%81%be%e3%81%a7%e5%ae%8c%e5%85%a8%e7%89%88\/","title":{"rendered":"MEO\u5bfe\u7b56\u306e\u52b9\u679c\u6e2c\u5b9a\u65b9\u6cd5\u3010KPI\u8a2d\u5b9a\u304b\u3089\u5206\u6790\u307e\u3067\u5b8c\u5168\u7248\u3011"},"content":{"rendered":"\n

MEO\u5bfe\u7b56\u306e\u52b9\u679c\u6e2c\u5b9a\u65b9\u6cd5\u3010KPI\u8a2d\u5b9a\u304b\u3089\u5206\u6790\u307e\u3067\u5b8c\u5168\u7248\u3011<\/h1>\n\n\n\n

\u300cMEO\u5bfe\u7b56\u3092\u59cb\u3081\u305f\u3051\u3069\u3001\u52b9\u679c\u304c\u51fa\u3066\u3044\u308b\u306e\u304b\u308f\u304b\u3089\u306a\u3044…\u300d
\u300c\u6570\u5b57\u306f\u898b\u3066\u3044\u308b\u3051\u3069\u3001\u4f55\u3092\u6539\u5584\u3059\u308c\u3070\u3044\u3044\u306e\u304b…\u300d
\u300c\u30ec\u30dd\u30fc\u30c8\u3092\u4f5c\u308a\u305f\u3044\u3051\u3069\u3001\u3069\u3046\u307e\u3068\u3081\u308c\u3070\u3044\u3044\u306e\u304b…\u300d<\/p>\n\n\n\n

MEO\u5bfe\u7b56\u3092\u5b9f\u65bd\u3057\u3066\u3044\u308b\u591a\u304f\u306e\u65b9\u304c\u3001\u3053\u3093\u306a\u60a9\u307f\u3092\u62b1\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

\u5b9f\u306f\u3001\u52b9\u679c\u6e2c\u5b9a\u304c\u3067\u304d\u306a\u3051\u308c\u3070\u3001MEO\u5bfe\u7b56\u306f\u6210\u529f\u3057\u307e\u305b\u3093\u3002<\/strong><\/p>\n\n\n\n

\u306a\u305c\u306a\u3089\uff1a<\/p>\n\n\n\n

\u52b9\u679c\u6e2c\u5b9a\u306a\u3057\uff1a\n\u4f55\u304c\u52b9\u679c\u7684\u304b\u308f\u304b\u3089\u306a\u3044\n  \u2193\n\u6539\u5584\u3067\u304d\u306a\u3044\n  \u2193\n\u6210\u679c\u304c\u51fa\u306a\u3044\n  \u2193\n\u8ae6\u3081\u308b\n\n\u52b9\u679c\u6e2c\u5b9a\u3042\u308a\uff1a\n\u4f55\u304c\u52b9\u679c\u7684\u304b\u308f\u304b\u308b\n  \u2193\n\u6539\u5584\u3067\u304d\u308b\n  \u2193\n\u6210\u679c\u304c\u52a0\u901f\u3059\u308b\n  \u2193\n\u3055\u3089\u306b\u6210\u9577\n<\/code><\/pre>\n\n\n\n
\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001MEO\u5bfe\u7b56\u306e\u52b9\u679c\u6e2c\u5b9a\u3092\u5b8c\u5168\u30de\u30b9\u30bf\u30fc<\/strong>\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n
\u3010\u3053\u306e\u8a18\u4e8b\u3067\u5f97\u3089\u308c\u308b\u3082\u306e\u3011\n\n\u2713 \u6e2c\u5b9a\u3059\u3079\u304dKPI\u306e\u5b8c\u5168\u30ea\u30b9\u30c8\n\u2713 Google\u30a4\u30f3\u30b5\u30a4\u30c8\u306e\u898b\u65b9\n\u2713 \u30c7\u30fc\u30bf\u306e\u8aad\u307f\u89e3\u304d\u65b9\n\u2713 \u6539\u5584\u306b\u3064\u306a\u3052\u308b\u5206\u6790\u624b\u6cd5\n\u2713 \u30ec\u30dd\u30fc\u30c8\u4f5c\u6210\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\n\u2713 \u696d\u7a2e\u5225\u306e\u91cd\u8981\u6307\u6a19\n\n\u8aad\u4e86\u6642\u9593\uff1a20\u5206\n\u7fd2\u5f97\u5f8c\uff1a\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u306a\u610f\u601d\u6c7a\u5b9a\u304c\u53ef\u80fd\u306b\n<\/code><\/pre>\n\n\n\n
\u3053\u306e\u8a18\u4e8b\u3092\u8aad\u3081\u3070\u3001\u3042\u306a\u305f\u306fMEO\u5bfe\u7b56\u306e\u30d7\u30ed\u306b\u306a\u308c\u307e\u3059\u3002<\/strong><\/p>\n\n\n\n
\n\n\n\n
\u306a\u305c\u52b9\u679c\u6e2c\u5b9a\u304c\u91cd\u8981\u306a\u306e\u304b<\/h2>\n\n\n\n
\u7406\u75311\uff1a\u6539\u5584\u306e\u30d2\u30f3\u30c8\u304c\u898b\u3064\u304b\u308b<\/h3>\n\n\n\n
\u3010\u52b9\u679c\u6e2c\u5b9a\u306e\u529b\u3011\n\n\u4f8b\uff1a\u6574\u9aa8\u9662\u306e\u30b1\u30fc\u30b9\n\n\u30c7\u30fc\u30bf\u3092\u898b\u308b\u3068\uff1a\n\u30fb\u8868\u793a\u56de\u6570\uff1a1,000\u56de\/\u6708\n\u30fb\u30af\u30ea\u30c3\u30af\u7387\uff1a5%\uff0850\u30af\u30ea\u30c3\u30af\uff09\n\u30fb\u96fb\u8a71\uff1a10\u4ef6\n\u30fb\u30eb\u30fc\u30c8\u691c\u7d22\uff1a15\u4ef6\n\n\u5206\u6790\uff1a\n\u30af\u30ea\u30c3\u30af\u73875%\u306f\u4f4e\u3044\uff08\u5e73\u574710-15%\uff09\n\u2192 \u5199\u771f\u304c\u5c11\u306a\u3044\uff1f\u53e3\u30b3\u30df\u304c\u5c11\u306a\u3044\uff1f\n\n\u6539\u5584\u7b56\uff1a\n\u5199\u771f\u3092100\u679a\u8ffd\u52a0\n\u53e3\u30b3\u30df\u309230\u4ef6\u7372\u5f97\n\n\u7d50\u679c\uff1a\n\u30af\u30ea\u30c3\u30af\u7387\uff1a5% \u2192 12%\uff082.4\u500d\uff09\n\u96fb\u8a71\uff1a10\u4ef6 \u2192 24\u4ef6\uff082.4\u500d\uff09\n\n\u2192 \u30c7\u30fc\u30bf\u304c\u306a\u3051\u308c\u3070\u3001\u3053\u306e\u6539\u5584\u306f\u3067\u304d\u306a\u304b\u3063\u305f\n<\/code><\/pre>\n\n\n\n
\u7406\u75312\uff1a\u6295\u8cc7\u5bfe\u52b9\u679c\u304c\u308f\u304b\u308b<\/h3>\n\n\n\n
\u3010ROI\u306e\u8a08\u7b97\u3011\n\n\u6295\u8cc7\uff1a\nMEO\u5bfe\u7b56\u8cbb\u7528\uff1a\u67083\u4e07\u5186\n\n\u52b9\u679c\uff1a\n\u65b0\u898f\u5ba2\uff1a\u670820\u4eba\u5897\u52a0\n\u5ba2\u5358\u4fa1\uff1a5,000\u5186\n\u30ea\u30d4\u30fc\u30c8\u7387\uff1a30%\n\n\u521d\u56de\u58f2\u4e0a\uff1a20\u4eba \u00d7 5,000\u5186 = 10\u4e07\u5186\/\u6708\n\u5e74\u9593\u58f2\u4e0a\uff1a120\u4e07\u5186\n\n\u30ea\u30d4\u30fc\u30c8\u58f2\u4e0a\uff1a\n20\u4eba \u00d7 30% \u00d7 5,000\u5186 \u00d7 3\u56de = 9\u4e07\u5186\/\u5e74\n\n\u7dcf\u52b9\u679c\uff1a129\u4e07\u5186\/\u5e74\n\nROI\uff1a\n(129\u4e07\u5186 - 36\u4e07\u5186) \u00f7 36\u4e07\u5186 = 2.58\u500d\n\n\u2192 \u6295\u8cc7\u5bfe\u52b9\u679c\u304c\u660e\u78ba\n\u2192 \u7d99\u7d9a\u3059\u308b\u304b\u5224\u65ad\u3067\u304d\u308b\n<\/code><\/pre>\n\n\n\n
\u7406\u75313\uff1a\u7d4c\u55b6\u5224\u65ad\u304c\u3067\u304d\u308b<\/h3>\n\n\n\n
\u3010\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u7d4c\u55b6\u3011\n\n\u30c7\u30fc\u30bf\u304c\u3042\u308b\u5834\u5408\uff1a\n\u300c\u5148\u6708\u3001Google\u30de\u30c3\u30d7\u7d4c\u7531\u306e\u65b0\u898f\u5ba2\u304c30%\u5897\u3048\u305f\u3002\n\u3053\u306e\u307e\u307e\u7d99\u7d9a\u3059\u308c\u3070\u30013\u30f6\u6708\u5f8c\u306b\u306f\u58f2\u4e0a\u304c20%\u5897\u52a0\u3059\u308b\u898b\u8fbc\u307f\u3002\n\u3060\u304b\u3089\u3001MEO\u5bfe\u7b56\u306b\u3055\u3089\u306b\u6295\u8cc7\u3057\u3088\u3046\u300d\n\n\u30c7\u30fc\u30bf\u304c\u306a\u3044\u5834\u5408\uff1a\n\u300c\u306a\u3093\u3068\u306a\u304f\u3001\u304a\u5ba2\u69d8\u304c\u5897\u3048\u305f\u6c17\u304c\u3059\u308b...\n\u3067\u3082\u78ba\u4fe1\u304c\u6301\u3066\u306a\u3044...\n\u3069\u3046\u3057\u3088\u3046...\u300d\n\n\u2192 \u30c7\u30fc\u30bf\u304c\u3042\u308c\u3070\u3001\u81ea\u4fe1\u3092\u6301\u3063\u3066\u5224\u65ad\u3067\u304d\u308b\n<\/code><\/pre>\n\n\n\n
\n\n\n\n
MEO\u5bfe\u7b56\u3067\u6e2c\u5b9a\u3059\u3079\u304dKPI\u3010\u5b8c\u5168\u30ea\u30b9\u30c8\u3011<\/h2>\n\n\n\n
\u5927\u5206\u985e\uff1a4\u3064\u306e\u30ab\u30c6\u30b4\u30ea<\/h3>\n\n\n\n
\u3010KPI\u306e4\u3064\u306e\u30ab\u30c6\u30b4\u30ea\u3011\n\n1. \u8a8d\u77e5\u6307\u6a19\n   \u2192 \u3069\u308c\u3060\u3051\u898b\u3089\u308c\u3066\u3044\u308b\u304b\n\n2. \u95a2\u5fc3\u6307\u6a19\n   \u2192 \u3069\u308c\u3060\u3051\u8208\u5473\u3092\u6301\u305f\u308c\u3066\u3044\u308b\u304b\n\n3. \u884c\u52d5\u6307\u6a19\n   \u2192 \u3069\u308c\u3060\u3051\u884c\u52d5\u3055\u308c\u3066\u3044\u308b\u304b\n\n4. \u6210\u679c\u6307\u6a19\n   \u2192 \u3069\u308c\u3060\u3051\u58f2\u4e0a\u306b\u3064\u306a\u304c\u3063\u305f\u304b\n<\/code><\/pre>\n\n\n\n
1. \u8a8d\u77e5\u6307\u6a19<\/h3>\n\n\n\n
\u30101-1. \u691c\u7d22\u3067\u306e\u8868\u793a\u56de\u6570\u3011\n\n\u5b9a\u7fa9\uff1a\nGoogle\u30de\u30c3\u30d7\u3067\u3001\u3042\u306a\u305f\u306e\u5e97\u8217\u304c\n\u8868\u793a\u3055\u308c\u305f\u56de\u6570\n\n\u91cd\u8981\u5ea6\uff1a\u2605\u2605\u2605\u2605\u2605\n\n\u76ee\u6a19\uff1a\n\u524d\u6708\u6bd4+20%\u3092\u7d99\u7d9a\n\n\u30101-2. \u691c\u7d22\u65b9\u6cd5\u306e\u5185\u8a33\u3011\n\n\u76f4\u63a5\u691c\u7d22\uff1a\n\u5e97\u540d\u3084\u30d6\u30e9\u30f3\u30c9\u540d\u3067\u306e\u691c\u7d22\n\u4f8b\uff1a\u300c\u5c71\u7530\u6574\u9aa8\u9662\u300d\n\n\u9593\u63a5\u691c\u7d22\uff1a\n\u30ab\u30c6\u30b4\u30ea\u3084\u5730\u57df\u3067\u306e\u691c\u7d22\n\u4f8b\uff1a\u300c\u6e0b\u8c37 \u6574\u9aa8\u9662\u300d\n\n\u30d6\u30e9\u30f3\u30c9\u691c\u7d22\uff1a\n\u5e97\u540d\u3092\u542b\u3080\u691c\u7d22\n\u4f8b\uff1a\u300c\u5c71\u7530\u6574\u9aa8\u9662 \u55b6\u696d\u6642\u9593\u300d\n\n\u7406\u60f3\u306e\u6bd4\u7387\uff1a\n\u76f4\u63a5\uff1a30-40%\n\u9593\u63a5\uff1a50-60%\n\u30d6\u30e9\u30f3\u30c9\uff1a10-20%\n\n\u30101-3. \u691c\u7d22\u30ad\u30fc\u30ef\u30fc\u30c9\u3011\n\n\u3069\u3093\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u8868\u793a\u3055\u308c\u3066\u3044\u308b\u304b\n\u2192 \u30cb\u30fc\u30ba\u306e\u628a\u63e1\n\n\u30101-4. \u691c\u7d22\u9806\u4f4d\u3011\n\n\u4e3b\u8981\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u306e\u9806\u4f4d\n\u76ee\u6a19\uff1a3\u4f4d\u4ee5\u5185\n\n\u6e2c\u5b9a\u65b9\u6cd5\uff1a\n\u30fb\u624b\u52d5\u3067\u30c1\u30a7\u30c3\u30af\n\u30fb\u30c4\u30fc\u30eb\u4f7f\u7528\uff08GMBCrusher\u7b49\uff09\n<\/code><\/pre>\n\n\n\n
2. \u95a2\u5fc3\u6307\u6a19<\/h3>\n\n\n\n
\u30102-1. \u30af\u30ea\u30c3\u30af\u7387\uff08CTR\uff09\u3011\n\n\u5b9a\u7fa9\uff1a\n\u8868\u793a\u56de\u6570\u306b\u5bfe\u3059\u308b\u30af\u30ea\u30c3\u30af\u6570\u306e\u5272\u5408\n\n\u8a08\u7b97\u5f0f\uff1a\nCTR = \u30af\u30ea\u30c3\u30af\u6570 \u00f7 \u8868\u793a\u56de\u6570 \u00d7 100\n\n\u5e73\u5747\u5024\uff1a10-15%\n\u512a\u826f\u5e97\uff1a20-30%\n\n\u4f4e\u3044\u5834\u5408\u306e\u539f\u56e0\uff1a\n\u30fb\u5199\u771f\u304c\u5c11\u306a\u3044\n\u30fb\u53e3\u30b3\u30df\u304c\u5c11\u306a\u3044\n\u30fb\u8a55\u4fa1\u304c\u4f4e\u3044\n\u30fb\u60c5\u5831\u304c\u4e0d\u8db3\n\n\u30102-2. \u5199\u771f\u95b2\u89a7\u6570\u3011\n\n\u5b9a\u7fa9\uff1a\n\u6295\u7a3f\u3057\u305f\u5199\u771f\u304c\u898b\u3089\u308c\u305f\u56de\u6570\n\n\u76ee\u6a19\uff1a\n\u7dcf\u95b2\u89a7\u6570 \u67085,000\u56de\u4ee5\u4e0a\n\n\u4eba\u6c17\u306e\u5199\u771f\uff1a\n\u30fb\u6599\u7406\u306e\u5199\u771f\n\u30fb\u30d3\u30d5\u30a9\u30fc\u30a2\u30d5\u30bf\u30fc\n\u30fb\u5e97\u5185\u306e\u96f0\u56f2\u6c17\n\u30fb\u30b9\u30bf\u30c3\u30d5\u306e\u7b11\u9854\n\n\u30102-3. \u5199\u771f\u306e\u679a\u6570\u3011\n\n\u76ee\u6a19\uff1a\n100\u679a\u4ee5\u4e0a\uff08\u7406\u60f3200\u679a\u4ee5\u4e0a\uff09\n\n\u7af6\u5408\u6bd4\u8f03\uff1a\n\u7af6\u5408\u3088\u308a\u591a\u3044\u5199\u771f\u6570\u3092\u7dad\u6301\n\n\u30102-4. \u53e3\u30b3\u30df\u6570\u3011\n\n\u76ee\u6a19\uff1a\n\u30fb3\u30f6\u6708\u306750\u4ef6\n\u30fb6\u30f6\u6708\u3067100\u4ef6\n\u30fb1\u5e74\u3067200\u4ef6\n\n\u5897\u52a0\u30da\u30fc\u30b9\uff1a\n\u670810\u4ef6\u4ee5\u4e0a\u304c\u7406\u60f3\n\n\u30102-5. \u5e73\u5747\u8a55\u4fa1\u3011\n\n\u76ee\u6a19\uff1a\u26054.5\u4ee5\u4e0a\n\n\u7406\u60f3\u306e\u5206\u5e03\uff1a\n\u26055\uff1a60%\n\u26054\uff1a30%\n\u26053\uff1a8%\n\u26052\uff1a1%\n\u26051\uff1a1%\n\n\u30102-6. \u53e3\u30b3\u30df\u8fd4\u4fe1\u7387\u3011\n\n\u76ee\u6a19\uff1a100%\n\n\u5e73\u5747\u8fd4\u4fe1\u6642\u9593\uff1a\n24\u6642\u9593\u4ee5\u5185\n\n\u30102-7. \u6295\u7a3f\u6570\u3011\n\n\u76ee\u6a19\uff1a\n\u90312\u56de\uff08\u67088\u56de\uff09\n\n\u7d99\u7d9a\u671f\u9593\uff1a\n\u6700\u4f4e6\u30f6\u6708\n<\/code><\/pre>\n\n\n\n
3. \u884c\u52d5\u6307\u6a19<\/h3>\n\n\n\n
\u30103-1. Web\u30b5\u30a4\u30c8\u3078\u306e\u30a2\u30af\u30bb\u30b9\u3011\n\n\u5b9a\u7fa9\uff1a\nGoogle\u30de\u30c3\u30d7\u304b\u3089\u81ea\u793e\u30b5\u30a4\u30c8\u3078\u306e\n\u30af\u30ea\u30c3\u30af\u6570\n\n\u76ee\u6a19\uff1a\n\u8868\u793a\u56de\u6570\u306e5-10%\n\n\u30103-2. \u96fb\u8a71\u306e\u56de\u6570\u3011\n\n\u5b9a\u7fa9\uff1a\nGoogle\u30de\u30c3\u30d7\u306e\u96fb\u8a71\u30dc\u30bf\u30f3\u304b\u3089\n\u96fb\u8a71\u3055\u308c\u305f\u56de\u6570\n\n\u76ee\u6a19\uff1a\n\u8868\u793a\u56de\u6570\u306e2-5%\n\n\u696d\u7a2e\u5225\uff1a\n\u98f2\u98df\uff1a1-3%\n\u7f8e\u5bb9\uff1a3-5%\n\u533b\u7642\uff1a5-10%\n\u7dca\u6025\u7cfb\uff1a10-15%\n\n\u30103-3. \u30eb\u30fc\u30c8\u691c\u7d22\u306e\u56de\u6570\u3011\n\n\u5b9a\u7fa9\uff1a\nGoogle\u30de\u30c3\u30d7\u3067\u9053\u9806\u3092\u691c\u7d22\u3055\u308c\u305f\u56de\u6570\n\n\u76ee\u6a19\uff1a\n\u8868\u793a\u56de\u6570\u306e5-10%\n\n\u610f\u5473\uff1a\n\u30eb\u30fc\u30c8\u691c\u7d22 = \u6765\u5e97\u610f\u6b32\u304c\u9ad8\u3044\n\n\u30103-4. \u4e88\u7d04\uff08\u8a72\u5f53\u696d\u7a2e\uff09\u3011\n\nGoogle\u304b\u3089\u76f4\u63a5\u4e88\u7d04\u3055\u308c\u305f\u6570\n\n\u76ee\u6a19\uff1a\n\u8868\u793a\u56de\u6570\u306e1-3%\n\n\u30103-5. \u30e1\u30c3\u30bb\u30fc\u30b8\u3011\n\nGoogle\u30de\u30c3\u30d7\u304b\u3089\u9001\u3089\u308c\u305f\n\u30e1\u30c3\u30bb\u30fc\u30b8\u6570\n\n\u8fd4\u4fe1\u7387\uff1a100%\n\u8fd4\u4fe1\u6642\u9593\uff1a24\u6642\u9593\u4ee5\u5185\n<\/code><\/pre>\n\n\n\n
4. \u6210\u679c\u6307\u6a19<\/h3>\n\n\n\n
\u30104-1. \u65b0\u898f\u5ba2\u6570\u3011\n\nGoogle\u30de\u30c3\u30d7\u7d4c\u7531\u306e\u65b0\u898f\u5ba2\u6570\n\n\u6e2c\u5b9a\u65b9\u6cd5\uff1a\n\u300c\u3069\u3053\u3067\u77e5\u308a\u307e\u3057\u305f\u304b\uff1f\u300d\u3068\u805e\u304f\n\n\u76ee\u6a19\uff1a\n\u524d\u6708\u6bd4+20%\n\n\u30104-2. \u6765\u5e97\u7387\u3011\n\n\u8a08\u7b97\u5f0f\uff1a\n\u6765\u5e97\u6570 \u00f7 \u30eb\u30fc\u30c8\u691c\u7d22\u6570 \u00d7 100\n\n\u5e73\u5747\uff1a30-50%\n\n\u4f4e\u3044\u5834\u5408\u306e\u539f\u56e0\uff1a\n\u30fb\u5b9f\u969b\u306e\u5e97\u304c\u898b\u3064\u304b\u3089\u306a\u3044\n\u30fb\u60f3\u50cf\u3068\u9055\u3063\u305f\n\u30fb\u99d0\u8eca\u5834\u304c\u306a\u304b\u3063\u305f\n\n\u30104-3. \u58f2\u4e0a\u3011\n\nGoogle\u30de\u30c3\u30d7\u7d4c\u7531\u306e\u58f2\u4e0a\n\n\u8a08\u7b97\u5f0f\uff1a\n\u65b0\u898f\u5ba2\u6570 \u00d7 \u5ba2\u5358\u4fa1\n\n\u76ee\u6a19\uff1a\n\u524d\u6708\u6bd4+20%\n\n\u30104-4. \u30ea\u30d4\u30fc\u30c8\u7387\u3011\n\nGoogle\u30de\u30c3\u30d7\u7d4c\u7531\u306e\u65b0\u898f\u5ba2\u306e\n\u30ea\u30d4\u30fc\u30c8\u7387\n\n\u5e73\u5747\uff1a20-30%\n\u512a\u826f\u5e97\uff1a40-50%\n\n\u30104-5. \u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff08LTV\uff09\u3011\n\n1\u4eba\u306e\u9867\u5ba2\u304c\u751f\u6daf\u306b\u308f\u305f\u3063\u3066\n\u3082\u305f\u3089\u3059\u58f2\u4e0a\n\n\u8a08\u7b97\u5f0f\uff1a\n\u5ba2\u5358\u4fa1 \u00d7 \u8cfc\u5165\u56de\u6570 \u00d7 \u7d99\u7d9a\u671f\u9593\n\n\u4f8b\uff1a\n5,000\u5186 \u00d7 10\u56de \u00d7 2\u5e74 = 10\u4e07\u5186\n\n\u30104-6. \u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8\uff08CAC\uff09\u3011\n\n1\u4eba\u306e\u65b0\u898f\u5ba2\u3092\u7372\u5f97\u3059\u308b\u30b3\u30b9\u30c8\n\n\u8a08\u7b97\u5f0f\uff1a\nMEO\u5bfe\u7b56\u8cbb\u7528 \u00f7 \u65b0\u898f\u5ba2\u6570\n\n\u4f8b\uff1a\n\u67083\u4e07\u5186 \u00f7 20\u4eba = 1,500\u5186\/\u4eba\n\nLTV\u3068\u306e\u6bd4\u8f03\uff1a\nLTV 10\u4e07\u5186 \u00f7 CAC 1,500\u5186 = 66.7\u500d\n\u2192 \u6295\u8cc7\u5bfe\u52b9\u679c\u304c\u9ad8\u3044\n<\/code><\/pre>\n\n\n\n
\n\n\n\n
Google\u30d3\u30b8\u30cd\u30b9\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u306e\u30a4\u30f3\u30b5\u30a4\u30c8\u306e\u898b\u65b9<\/h2>\n\n\n\n
\u30a4\u30f3\u30b5\u30a4\u30c8\u3078\u306e\u30a2\u30af\u30bb\u30b9\u65b9\u6cd5<\/h3>\n\n\n\n
\u3010\u30a2\u30af\u30bb\u30b9\u624b\u9806\u3011\n\n1. Google\u30d3\u30b8\u30cd\u30b9\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u306b\u30ed\u30b0\u30a4\u30f3\n2. \u5de6\u30e1\u30cb\u30e5\u30fc\u304b\u3089\u300c\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u300d\u3092\u30af\u30ea\u30c3\u30af\n3. \u30a4\u30f3\u30b5\u30a4\u30c8\u304c\u8868\u793a\u3055\u308c\u308b\n\n\u307e\u305f\u306f\uff1a\n\n1. Google\u691c\u7d22\u3067\u81ea\u5e97\u8217\u3092\u691c\u7d22\n2. \u300c\u30d3\u30b8\u30cd\u30b9\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u3092\u7ba1\u7406\u300d\u3092\u30af\u30ea\u30c3\u30af\n3. \u300c\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u300d\u3092\u30af\u30ea\u30c3\u30af\n<\/code><\/pre>\n\n\n\n
\u30a4\u30f3\u30b5\u30a4\u30c8\u306e\u753b\u9762\u69cb\u6210<\/h3>\n\n\n\n
\u3010\u4e3b\u8981\u306a\u753b\u9762\u3011\n\n1. \u6982\u8981\n\u30fb\u4e3b\u8981\u6307\u6a19\u306e\u30b5\u30de\u30ea\u30fc\n\n2. \u30e6\u30fc\u30b6\u30fc\u304c\u30d3\u30b8\u30cd\u30b9\u3092\u691c\u7d22\u3057\u305f\u65b9\u6cd5\n\u30fb\u76f4\u63a5\u691c\u7d22\n\u30fb\u9593\u63a5\u691c\u7d22\n\u30fb\u30d6\u30e9\u30f3\u30c9\u691c\u7d22\n\n3. \u30e6\u30fc\u30b6\u30fc\u306e\u53cd\u5fdc\n\u30fbWeb\u30b5\u30a4\u30c8\u3078\u306e\u30a2\u30af\u30bb\u30b9\n\u30fb\u96fb\u8a71\n\u30fb\u30eb\u30fc\u30c8\u691c\u7d22\n\u30fb\u30e1\u30c3\u30bb\u30fc\u30b8\n\n4. \u5199\u771f\n\u30fb\u95b2\u89a7\u6570\n\u30fb\u679a\u6570\n\u30fb\u7af6\u5408\u6bd4\u8f03\n\n5. \u901a\u8a71\n\u30fb\u66dc\u65e5\u5225\n\u30fb\u6642\u9593\u5e2f\u5225\n<\/code><\/pre>\n\n\n\n
\u671f\u9593\u306e\u8a2d\u5b9a<\/h3>\n\n\n\n
\u3010\u9078\u629e\u3067\u304d\u308b\u671f\u9593\u3011\n\n\u30fb\u904e\u53bb7\u65e5\u9593\n\u30fb\u904e\u53bb1\u30f6\u6708\n\u30fb\u904e\u53bb3\u30f6\u6708\n\u30fb\u30ab\u30b9\u30bf\u30e0\u671f\u9593\n\n\u3010\u63a8\u5968\u3011\n\u30fb\u65e5\u6b21\uff1a\u904e\u53bb7\u65e5\u9593\n\u30fb\u9031\u6b21\uff1a\u904e\u53bb1\u30f6\u6708\n\u30fb\u6708\u6b21\uff1a\u904e\u53bb3\u30f6\u6708\n\n\u6bd4\u8f03\u6a5f\u80fd\uff1a\n\u524d\u671f\u9593\u3068\u306e\u6bd4\u8f03\u304c\u53ef\u80fd\n\u2192 \u6210\u9577\u7387\u304c\u308f\u304b\u308b\n<\/code><\/pre>\n\n\n\n
\n\n\n\n
\u30c7\u30fc\u30bf\u306e\u8aad\u307f\u89e3\u304d\u65b9\u3010\u5b9f\u8df5\u7de8\u3011<\/h2>\n\n\n\n
\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a31\uff1a\u8868\u793a\u56de\u6570\u306f\u591a\u3044\u304c\u3001\u30af\u30ea\u30c3\u30af\u304c\u5c11\u306a\u3044<\/h3>\n\n\n\n
\u3010\u30c7\u30fc\u30bf\u3011\n\u8868\u793a\u56de\u6570\uff1a3,000\u56de\/\u6708\n\u30af\u30ea\u30c3\u30af\u6570\uff1a150\u56de\/\u6708\n\u30af\u30ea\u30c3\u30af\u7387\uff1a5%\uff08\u5e73\u574710-15%\uff09\n\n\u3010\u5206\u6790\u3011\n\u8868\u793a\u306f\u3055\u308c\u3066\u3044\u308b\u304c\u3001\u9b45\u529b\u304c\u4f1d\u308f\u3063\u3066\u3044\u306a\u3044\n\n\u3010\u539f\u56e0\u306e\u7279\u5b9a\u3011\n\n\u30c1\u30a7\u30c3\u30af\u9805\u76ee\uff1a\n\u25a1 \u5199\u771f\u304c\u5c11\u306a\u3044\uff1f\n  \u2192 \u81ea\u5e97\uff1a20\u679a\u3001\u7af6\u5408\uff1a100\u679a\n  \u2192 \u539f\u56e0\uff1a\u5199\u771f\u4e0d\u8db3\n\n\u25a1 \u53e3\u30b3\u30df\u304c\u5c11\u306a\u3044\uff1f\n  \u2192 \u81ea\u5e97\uff1a15\u4ef6\uff08\u26054.0\uff09\n  \u2192 \u7af6\u5408\uff1a80\u4ef6\uff08\u26054.5\uff09\n  \u2192 \u539f\u56e0\uff1a\u53e3\u30b3\u30df\u4e0d\u8db3\n\n\u25a1 \u60c5\u5831\u304c\u4e0d\u8db3\uff1f\n  \u2192 \u30d3\u30b8\u30cd\u30b9\u60c5\u5831\uff1a100\u6587\u5b57\n  \u2192 \u539f\u56e0\uff1a\u60c5\u5831\u4e0d\u8db3\n\n\u3010\u6539\u5584\u7b56\u3011\n\n\u512a\u5148\u9806\u4f4d1\uff1a\u5199\u771f\u3092\u5897\u3084\u3059\n\u30fb\u76ee\u6a19\uff1a100\u679a\n\u30fb\u671f\u9593\uff1a1\u30f6\u6708\n\n\u512a\u5148\u9806\u4f4d2\uff1a\u53e3\u30b3\u30df\u3092\u5897\u3084\u3059\n\u30fb\u76ee\u6a19\uff1a50\u4ef6\n\u30fb\u671f\u9593\uff1a3\u30f6\u6708\n\n\u512a\u5148\u9806\u4f4d3\uff1a\u60c5\u5831\u3092\u5145\u5b9f\n\u30fb\u76ee\u6a19\uff1a1,000\u6587\u5b57\n\u30fb\u671f\u9593\uff1a1\u9031\u9593\n\n\u3010\u5b9f\u884c\u5f8c\u306e\u7d50\u679c\u3011\n\n3\u30f6\u6708\u5f8c\uff1a\n\u8868\u793a\u56de\u6570\uff1a3,500\u56de\/\u6708\uff08+17%\uff09\n\u30af\u30ea\u30c3\u30af\u6570\uff1a420\u56de\/\u6708\uff08+180%\uff09\n\u30af\u30ea\u30c3\u30af\u7387\uff1a12%\uff08+7pt\uff09\n\n\u2192 \u6539\u5584\u6210\u529f\n<\/code><\/pre>\n\n\n\n
\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a32\uff1a\u30af\u30ea\u30c3\u30af\u306f\u591a\u3044\u304c\u3001\u96fb\u8a71\u304c\u5c11\u306a\u3044<\/h3>\n\n\n\n
\u3010\u30c7\u30fc\u30bf\u3011\n\u30af\u30ea\u30c3\u30af\u6570\uff1a500\u56de\/\u6708\n\u96fb\u8a71\uff1a10\u56de\/\u6708\n\u96fb\u8a71\u7387\uff1a2%\uff08\u5e73\u57475-10%\uff09\n\n\u3010\u5206\u6790\u3011\n\u8208\u5473\u306f\u6301\u305f\u308c\u3066\u3044\u308b\u304c\u3001\u884c\u52d5\u306b\u3064\u306a\u304c\u3089\u306a\u3044\n\n\u3010\u539f\u56e0\u306e\u7279\u5b9a\u3011\n\n\u30c1\u30a7\u30c3\u30af\u9805\u76ee\uff1a\n\u25a1 \u96fb\u8a71\u756a\u53f7\u304c\u308f\u304b\u308a\u306b\u304f\u3044\uff1f\n  \u2192 \u96fb\u8a71\u756a\u53f7\uff1a\u8a18\u8f09\u306a\u3057\n  \u2192 \u539f\u56e0\uff1a\u96fb\u8a71\u756a\u53f7\u672a\u8a2d\u5b9a\n\n\u25a1 \u55b6\u696d\u6642\u9593\u304c\u4e0d\u660e\u78ba\uff1f\n  \u2192 \u55b6\u696d\u6642\u9593\uff1a\u672a\u8a2d\u5b9a\n  \u2192 \u539f\u56e0\uff1a\u300c\u4eca\u3084\u3063\u3066\u308b\u306e\uff1f\u300d\u4e0d\u5b89\n\n\u25a1 \u53e3\u30b3\u30df\u306b\u4e0d\u5b89\u8981\u7d20\uff1f\n  \u2192 \u300c\u96fb\u8a71\u306b\u51fa\u306a\u3044\u300d\u3068\u3044\u3046\u53e3\u30b3\u30df\n  \u2192 \u539f\u56e0\uff1a\u96fb\u8a71\u5bfe\u5fdc\u306e\u554f\u984c\n\n\u3010\u6539\u5584\u7b56\u3011\n\n\u512a\u5148\u9806\u4f4d1\uff1a\u96fb\u8a71\u756a\u53f7\u3092\u660e\u8a18\n\u30fb\u3059\u3050\u306b\u5b9f\u884c\n\n\u512a\u5148\u9806\u4f4d2\uff1a\u55b6\u696d\u6642\u9593\u3092\u6b63\u78ba\u306b\u8a2d\u5b9a\n\u30fb\u3059\u3050\u306b\u5b9f\u884c\n\n\u512a\u5148\u9806\u4f4d3\uff1a\u96fb\u8a71\u5bfe\u5fdc\u306e\u6539\u5584\n\u30fb\u30b9\u30bf\u30c3\u30d5\u6559\u80b2\n\u30fb\u4e0d\u5728\u6642\u306e\u5bfe\u5fdc\u65b9\u6cd5\u78ba\u7acb\n\n\u3010\u5b9f\u884c\u5f8c\u306e\u7d50\u679c\u3011\n\n1\u30f6\u6708\u5f8c\uff1a\n\u30af\u30ea\u30c3\u30af\u6570\uff1a520\u56de\/\u6708\uff08+4%\uff09\n\u96fb\u8a71\uff1a52\u56de\/\u6708\uff08+420%\uff09\n\u96fb\u8a71\u7387\uff1a10%\uff08+8pt\uff09\n\n\u2192 \u6539\u5584\u6210\u529f\n<\/code><\/pre>\n\n\n\n
\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a33\uff1a\u96fb\u8a71\u306f\u591a\u3044\u304c\u3001\u6765\u5e97\u304c\u5c11\u306a\u3044<\/h3>\n\n\n\n
\u3010\u30c7\u30fc\u30bf\u3011\n\u96fb\u8a71\uff1a50\u56de\/\u6708\n\u5b9f\u6765\u5e97\uff1a15\u4eba\/\u6708\n\u6765\u5e97\u7387\uff1a30%\uff08\u5e73\u574750%\uff09\n\n\u3010\u5206\u6790\u3011\n\u554f\u3044\u5408\u308f\u305b\u306f\u3042\u308b\u304c\u3001\u6765\u5e97\u306b\u81f3\u3089\u306a\u3044\n\n\u3010\u539f\u56e0\u306e\u7279\u5b9a\u3011\n\n\u5b9f\u969b\u306b\u96fb\u8a71\u3057\u3066\u307f\u308b\uff1a\n\u25a1 \u96fb\u8a71\u5bfe\u5fdc\u304c\u60aa\u3044\uff1f\n  \u2192 \u30b9\u30bf\u30c3\u30d5\u306e\u5bfe\u5fdc\u78ba\u8a8d\n  \u2192 \u539f\u56e0\uff1a\u5fd9\u3057\u3044\u6642\u3001\u96d1\u306a\u5bfe\u5fdc\n\n\u25a1 \u4e88\u7d04\u304c\u53d6\u308a\u306b\u304f\u3044\uff1f\n  \u2192 \u4e88\u7d04\u72b6\u6cc1\u78ba\u8a8d\n  \u2192 \u539f\u56e0\uff1a\u5e0c\u671b\u65e5\u6642\u304c\u57cb\u307e\u3063\u3066\u3044\u308b\n\n\u25a1 \u6599\u91d1\u304c\u9ad8\u3044\uff1f\n  \u2192 \u96fb\u8a71\u3067\u306e\u8cea\u554f\u5206\u6790\n  \u2192 \u300c\u3044\u304f\u3089\u3067\u3059\u304b\uff1f\u300d\u304c\u591a\u3044\n  \u2192 \u539f\u56e0\uff1a\u6599\u91d1\u304c\u4e0d\u660e\u78ba\n\n\u3010\u6539\u5584\u7b56\u3011\n\n\u512a\u5148\u9806\u4f4d1\uff1a\u96fb\u8a71\u5bfe\u5fdc\u30de\u30cb\u30e5\u30a2\u30eb\u4f5c\u6210\n\u30fb\u30b9\u30af\u30ea\u30d7\u30c8\u4f5c\u6210\n\u30fb\u30b9\u30bf\u30c3\u30d5\u6559\u80b2\n\n\u512a\u5148\u9806\u4f4d2\uff1a\u6599\u91d1\u3092\u660e\u8a18\n\u30fbGoogle\u30de\u30c3\u30d7\u306b\u6599\u91d1\u60c5\u5831\u8ffd\u52a0\n\u30fbWeb\u30b5\u30a4\u30c8\u306b\u3082\u660e\u8a18\n\n\u512a\u5148\u9806\u4f4d3\uff1a\u4e88\u7d04\u67a0\u306e\u62e1\u5927\n\u30fb\u55b6\u696d\u6642\u9593\u306e\u5ef6\u9577\u691c\u8a0e\n\u30fb\u30b9\u30bf\u30c3\u30d5\u5897\u54e1\u691c\u8a0e\n\n\u3010\u5b9f\u884c\u5f8c\u306e\u7d50\u679c\u3011\n\n2\u30f6\u6708\u5f8c\uff1a\n\u96fb\u8a71\uff1a55\u56de\/\u6708\uff08+10%\uff09\n\u5b9f\u6765\u5e97\uff1a33\u4eba\/\u6708\uff08+120%\uff09\n\u6765\u5e97\u7387\uff1a60%\uff08+30pt\uff09\n\n\u2192 \u6539\u5584\u6210\u529f\n<\/code><\/pre>\n\n\n\n
\n\n\n\n
KPI\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u306e\u4f5c\u6210<\/h2>\n\n\n\n
Excel\/Google\u30b9\u30d7\u30ec\u30c3\u30c9\u30b7\u30fc\u30c8\u3067\u306e\u7ba1\u7406<\/h3>\n\n\n\n
\u3010\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u306e\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3011\n\n\u250c\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2510\n\u2502 MEO\u5bfe\u7b56 \u6708\u6b21\u30ec\u30dd\u30fc\u30c8         \u2502\n\u2502 \u5bfe\u8c61\u671f\u9593\uff1a2025\u5e7410\u6708          \u2502\n\u2502 \u5e97\u8217\u540d\uff1a\u5c71\u7530\u6574\u9aa8\u9662            \u2502\n\u2514\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2518\n\n\u30101. \u8a8d\u77e5\u6307\u6a19\u3011\n\u250c\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u252c\u2500\u2500\u2500\u2500\u252c\u2500\u2500\u2500\u2500\u252c\u2500\u2500\u2500\u2500\u2510\n\u2502 \u6307\u6a19         \u2502 \u4eca\u6708   \u2502 \u5148\u6708   \u2502 \u5897\u6e1b   \u2502\n\u251c\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u253c\u2500\u2500\u2500\u2500\u253c\u2500\u2500\u2500\u2500\u253c\u2500\u2500\u2500\u2500\u2524\n\u2502 \u8868\u793a\u56de\u6570     \u2502 3,500  \u2502 3,000  \u2502 +17%   \u2502\n\u2502 \u76f4\u63a5\u691c\u7d22     \u2502 1,050  \u2502   900  \u2502 +17%   \u2502\n\u2502 \u9593\u63a5\u691c\u7d22     \u2502 2,100  \u2502 1,800  \u2502 +17%   \u2502\n\u2502 \u30d6\u30e9\u30f3\u30c9\u691c\u7d22 \u2502   350  \u2502   300  \u2502 +17%   \u2502\n\u2502 \u691c\u7d22\u9806\u4f4d     \u2502   2\u4f4d  \u2502   5\u4f4d  \u2502   +3   \u2502\n\u2514\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2534\u2500\u2500\u2500\u2500\u2534\u2500\u2500\u2500\u2500\u2534\u2500\u2500\u2500\u2500\u2518\n\n\u30102. \u95a2\u5fc3\u6307\u6a19\u3011\n\u250c\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u252c\u2500\u2500\u2500\u2500\u252c\u2500\u2500\u2500\u2500\u252c\u2500\u2500\u2500\u2500\u2510\n\u2502 \u6307\u6a19         \u2502 \u4eca\u6708   \u2502 \u5148\u6708   \u2502 \u5897\u6e1b   \u2502\n\u251c\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u253c\u2500\u2500\u2500\u2500\u253c\u2500\u2500\u2500\u2500\u253c\u2500\u2500\u2500\u2500\u2524\n\u2502 \u30af\u30ea\u30c3\u30af\u6570   \u2502   420  \u2502   300  \u2502 +40%   \u2502\n\u2502 CTR          \u2502  12%   \u2502  10%   \u2502  +2pt  \u2502\n\u2502 \u5199\u771f\u95b2\u89a7\u6570   \u2502 8,500  \u2502 6,000  \u2502 +42%   \u2502\n\u2502 \u5199\u771f\u679a\u6570     \u2502   150  \u2502   120  \u2502  +30   \u2502\n\u2502 \u53e3\u30b3\u30df\u6570     \u2502    65  \u2502    50  \u2502  +15   \u2502\n\u2502 \u5e73\u5747\u8a55\u4fa1     \u2502 \u26054.6  \u2502 \u26054.5  \u2502 +0.1   \u2502\n\u2502 \u8fd4\u4fe1\u7387       \u2502  100%  \u2502  100%  \u2502   \u00b10   \u2502\n\u2502 \u6295\u7a3f\u6570       \u2502     8  \u2502     8  \u2502   \u00b10   \u2502\n\u2514\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2534\u2500\u2500\u2500\u2500\u2534\u2500\u2500\u2500\u2500\u2534\u2500\u2500\u2500\u2500\u2518\n\n\u30103. \u884c\u52d5\u6307\u6a19\u3011\n\u250c\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u252c\u2500\u2500\u2500\u2500\u252c\u2500\u2500\u2500\u2500\u252c\u2500\u2500\u2500\u2500\u2510\n\u2502 \u6307\u6a19         \u2502 \u4eca\u6708   \u2502 \u5148\u6708   \u2502 \u5897\u6e1b   \u2502\n\u251c\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u253c\u2500\u2500\u2500\u2500\u253c\u2500\u2500\u2500\u2500\u253c\u2500\u2500\u2500\u2500\u2524\n\u2502 Web\u30a2\u30af\u30bb\u30b9  \u2502   210  \u2502   150  \u2502 +40%   \u2502\n\u2502 \u96fb\u8a71\u56de\u6570     \u2502    52  \u2502    40  \u2502 +30%   \u2502\n\u2502 \u30eb\u30fc\u30c8\u691c\u7d22   \u2502   280  \u2502   200  \u2502 +40%   \u2502\n\u2502 \u30e1\u30c3\u30bb\u30fc\u30b8   \u2502     5  \u2502     3  \u2502 +67%   \u2502\n\u2514\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2534\u2500\u2500\u2500\u2500\u2534\u2500\u2500\u2500\u2500\u2534\u2500\u2500\u2500\u2500\u2518\n\n\u30104. \u6210\u679c\u6307\u6a19\u3011\n\u250c\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u252c\u2500\u2500\u2500\u2500\u252c\u2500\u2500\u2500\u2500\u252c\u2500\u2500\u2500\u2500\u2510\n\u2502 \u6307\u6a19         \u2502 \u4eca\u6708   \u2502 \u5148\u6708   \u2502 \u5897\u6e1b   \u2502\n\u251c\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u253c\u2500\u2500\u2500\u2500\u253c\u2500\u2500\u2500\u2500\u253c\u2500\u2500\u2500\u2500\u2524\n\u2502 \u65b0\u898f\u5ba2\u6570     \u2502    35  \u2502    28  \u2502 +25%   \u2502\n\u2502 \u6765\u5e97\u7387       \u2502   50%  \u2502   45%  \u2502  +5pt  \u2502\n\u2502 \u58f2\u4e0a         \u2502 175\u4e07 \u2502 140\u4e07  \u2502 +25%   \u2502\n\u2502 \u5ba2\u5358\u4fa1       \u2502 5,000\u5186\u2502 5,000\u5186\u2502   \u00b10   \u2502\n\u2514\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2534\u2500\u2500\u2500\u2500\u2534\u2500\u2500\u2500\u2500\u2534\u2500\u2500\u2500\u2500\u2518\n\n\u30105. \u30b3\u30e1\u30f3\u30c8\u3011\n\u30fb\u5199\u771f\u8ffd\u52a0\u52b9\u679c\u3067CTR\u5411\u4e0a\n\u30fb\u53e3\u30b3\u30df15\u4ef6\u5897\u52a0\u3067\u4fe1\u983c\u6027UP\n\u30fb\u6765\u5e97\u7387\u6539\u5584\u3067\u58f2\u4e0a\u5897\u52a0\n\u30fb\u6765\u6708\u306f\u52d5\u753b\u6295\u7a3f\u3092\u958b\u59cb\u4e88\u5b9a\n\n\u30106. \u6b21\u6708\u306e\u76ee\u6a19\u3011\n\u25a1 \u8868\u793a\u56de\u6570 4,000\u56de\n\u25a1 CTR 15%\n\u25a1 \u53e3\u30b3\u30df80\u4ef6\n\u25a1 \u65b0\u898f\u5ba240\u4eba\n\u25a1 \u58f2\u4e0a200\u4e07\u5186\n<\/code><\/pre>\n\n\n\n
Google\u30c7\u30fc\u30bf\u30dd\u30fc\u30bf\u30eb\u3067\u306e\u53ef\u8996\u5316<\/h3>\n\n\n\n
\u3010\u30c7\u30fc\u30bf\u30dd\u30fc\u30bf\u30eb\u306e\u5229\u70b9\u3011\n\n\u30fb\u81ea\u52d5\u66f4\u65b0\n\u30fb\u30b0\u30e9\u30d5\u3067\u53ef\u8996\u5316\n\u30fb\u8907\u6570\u5e97\u8217\u306e\u6bd4\u8f03\n\u30fb\u5171\u6709\u304c\u7c21\u5358\n\n\u3010\u4f5c\u6210\u624b\u9806\u3011\n\n1. Google\u30c7\u30fc\u30bf\u30dd\u30fc\u30bf\u30eb\u306b\u30a2\u30af\u30bb\u30b9\n2. \u300c\u30ec\u30dd\u30fc\u30c8\u3092\u4f5c\u6210\u300d\n3. \u30c7\u30fc\u30bf\u30bd\u30fc\u30b9\u3092\u63a5\u7d9a\n   - Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\n   - Google\u30b9\u30d7\u30ec\u30c3\u30c9\u30b7\u30fc\u30c8\n4. \u30b0\u30e9\u30d5\u3092\u914d\u7f6e\n   - \u6298\u308c\u7dda\u30b0\u30e9\u30d5\uff1a\u6642\u7cfb\u5217\u63a8\u79fb\n   - \u68d2\u30b0\u30e9\u30d5\uff1a\u9805\u76ee\u6bd4\u8f03\n   - \u5186\u30b0\u30e9\u30d5\uff1a\u5272\u5408\n   - \u8868\uff1a\u8a73\u7d30\u30c7\u30fc\u30bf\n5. \u30d5\u30a3\u30eb\u30bf\u30fc\u3092\u8a2d\u5b9a\n6. \u5171\u6709\u8a2d\u5b9a\n\n\u3010\u63a8\u5968\u30b0\u30e9\u30d5\u3011\n\n\u30b0\u30e9\u30d51\uff1a\u8868\u793a\u56de\u6570\u306e\u63a8\u79fb\uff08\u6298\u308c\u7dda\uff09\n\u30b0\u30e9\u30d52\uff1a\u691c\u7d22\u65b9\u6cd5\u306e\u5185\u8a33\uff08\u5186\u30b0\u30e9\u30d5\uff09\n\u30b0\u30e9\u30d53\uff1a\u884c\u52d5\u6307\u6a19\u306e\u6bd4\u8f03\uff08\u68d2\u30b0\u30e9\u30d5\uff09\n\u30b0\u30e9\u30d54\uff1a\u9031\u5225\u306e\u65b0\u898f\u5ba2\u6570\uff08\u6298\u308c\u7dda\uff09\n<\/code><\/pre>\n\n\n\n
\n\n\n\n
PDCA\u30b5\u30a4\u30af\u30eb\u306e\u56de\u3057\u65b9<\/h2>\n\n\n\n
Plan\uff08\u8a08\u753b\uff09\uff1a\u6708\u521d\u306b\u76ee\u6a19\u8a2d\u5b9a<\/h3>\n\n\n\n
\u3010\u76ee\u6a19\u8a2d\u5b9a\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\uff1aSMART\u3011\n\nS: Specific\uff08\u5177\u4f53\u7684\uff09\nM: Measurable\uff08\u6e2c\u5b9a\u53ef\u80fd\uff09\nA: Achievable\uff08\u9054\u6210\u53ef\u80fd\uff09\nR: Relevant\uff08\u95a2\u9023\u6027\uff09\nT: Time-bound\uff08\u671f\u9650\uff09\n\n\u3010\u60aa\u3044\u76ee\u6a19\u4f8b\u3011\n\u300c\u53e3\u30b3\u30df\u3092\u5897\u3084\u3059\u300d\n\n\u3010\u826f\u3044\u76ee\u6a19\u4f8b\u3011\n\u300c\u4eca\u6708\u4e2d\u306b\u3001\u53e3\u30b3\u30df\u309215\u4ef6\u5897\u3084\u3057\u3001\n\u7d2f\u8a0865\u4ef6\u306b\u3059\u308b\u300d\n\nS: \u53e3\u30b3\u30df15\u4ef6\u5897\u3084\u3059\uff08\u5177\u4f53\u7684\uff09\nM: 15\u4ef6\uff08\u6e2c\u5b9a\u53ef\u80fd\uff09\nA: \u670815\u4ef6\u306f\u904e\u53bb\u5b9f\u7e3e\u304b\u3089\u53ef\u80fd\nR: MEO\u9806\u4f4d\u5411\u4e0a\u306b\u5fc5\u8981\nT: \u4eca\u6708\u4e2d\uff08\u671f\u9650\u660e\u78ba\uff09\n\n\u3010\u6708\u521d\u306b\u3084\u308b\u3053\u3068\u3011\n\n1. \u5148\u6708\u306e\u5b9f\u7e3e\u78ba\u8a8d\n2. \u4eca\u6708\u306e\u76ee\u6a19\u8a2d\u5b9a\uff085-10\u9805\u76ee\uff09\n3. \u5177\u4f53\u7684\u306a\u30a2\u30af\u30b7\u30e7\u30f3\u8a08\u753b\n4. \u62c5\u5f53\u8005\u3068\u671f\u9650\u306e\u6c7a\u5b9a\n\n\u3010\u76ee\u6a19\u4f8b\u3011\n\n\u4eca\u6708\u306e\u76ee\u6a19\uff082025\u5e7411\u6708\uff09\uff1a\n\u25a1 \u8868\u793a\u56de\u6570 4,000\u56de\uff08\u524d\u6708\u6bd4+14%\uff09\n\u25a1 CTR 15%\uff08+3pt\uff09\n\u25a1 \u53e3\u30b3\u30df15\u4ef6\u7372\u5f97\uff08\u7d2f\u8a0880\u4ef6\uff09\n\u25a1 \u5199\u771f30\u679a\u8ffd\u52a0\uff08\u7d2f\u8a08180\u679a\uff09\n\u25a1 \u6295\u7a3f8\u56de\uff08\u90312\u56de\uff09\n\u25a1 \u65b0\u898f\u5ba240\u4eba\uff08+14%\uff09\n<\/code><\/pre>\n\n\n\n
Do\uff08\u5b9f\u884c\uff09\uff1a\u65e5\u3005\u306e\u65bd\u7b56\u5b9f\u884c<\/h3>\n\n\n\n
\u3010\u65e5\u6b21\u30bf\u30b9\u30af\u3011\n\n\u671d\uff0810\u5206\uff09\uff1a\n\u25a1 \u53e3\u30b3\u30df\u30c1\u30a7\u30c3\u30af\n\u25a1 \u65b0\u3057\u3044\u53e3\u30b3\u30df\u306b\u8fd4\u4fe1\n\u25a1 \u30e1\u30c3\u30bb\u30fc\u30b8\u78ba\u8a8d\u30fb\u8fd4\u4fe1\n\n\u5915\u65b9\uff0810\u5206\uff09\uff1a\n\u25a1 \u518d\u5ea6\u53e3\u30b3\u30df\u30c1\u30a7\u30c3\u30af\n\u25a1 \u30a4\u30f3\u30b5\u30a4\u30c8\u78ba\u8a8d\uff08\u7c21\u6613\uff09\n\n\u3010\u9031\u6b21\u30bf\u30b9\u30af\u3011\n\n\u6708\u66dc\uff0830\u5206\uff09\uff1a\n\u25a1 \u5148\u9031\u306e\u6570\u5b57\u78ba\u8a8d\n\u25a1 \u4eca\u9031\u306e\u8a08\u753b\u7acb\u6848\n\n\u706b\u66dc\u30fb\u91d1\u66dc\uff08\u540430\u5206\uff09\uff1a\n\u25a1 \u6295\u7a3f\u4f5c\u6210\u30fb\u6295\u7a3f\n\u25a1 \u5199\u771f5\u679a\u30a2\u30c3\u30d7\u30ed\u30fc\u30c9\n\n\u571f\u66dc\uff0830\u5206\uff09\uff1a\n\u25a1 \u9031\u6b21\u30ec\u30d3\u30e5\u30fc\n\u25a1 \u6765\u9031\u306e\u6e96\u5099\n\n\u3010\u6708\u6b21\u30bf\u30b9\u30af\u3011\n\n\u6708\u521d\uff082\u6642\u9593\uff09\uff1a\n\u25a1 \u524d\u6708\u306e\u30c7\u30fc\u30bf\u96c6\u8a08\n\u25a1 \u6708\u6b21\u30ec\u30dd\u30fc\u30c8\u4f5c\u6210\n\u25a1 \u4eca\u6708\u306e\u76ee\u6a19\u8a2d\u5b9a\n\u25a1 \u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\u4f5c\u6210\n\n\u6708\u672b\uff081\u6642\u9593\uff09\uff1a\n\u25a1 \u9032\u6357\u78ba\u8a8d\n\u25a1 \u8ecc\u9053\u4fee\u6b63\n<\/code><\/pre>\n\n\n\n
Check\uff08\u78ba\u8a8d\uff09\uff1a\u9031\u6b21\u30fb\u6708\u6b21\u3067\u30ec\u30d3\u30e5\u30fc<\/h3>\n\n\n\n
\u3010\u9031\u6b21\u30ec\u30d3\u30e5\u30fc\uff08\u571f\u66dc\u65e5\uff09\u3011\n\n\u78ba\u8a8d\u9805\u76ee\uff1a\n\u25a1 \u4eca\u9031\u306e\u76ee\u6a19\u9054\u6210\u5ea6\n\u25a1 \u53e3\u30b3\u30df\u7372\u5f97\u6570\n\u25a1 \u6295\u7a3f\u5b9f\u65bd\u72b6\u6cc1\n\u25a1 \u5199\u771f\u8ffd\u52a0\u679a\u6570\n\n\u554f\u3044\u304b\u3051\uff1a\n\u30fb\u8a08\u753b\u901a\u308a\u306b\u5b9f\u884c\u3067\u304d\u305f\u304b\uff1f\n\u30fb\u3067\u304d\u306a\u304b\u3063\u305f\u7406\u7531\u306f\uff1f\n\u30fb\u6570\u5b57\u306b\u5909\u5316\u306f\u3042\u3063\u305f\u304b\uff1f\n\u30fb\u6765\u9031\u3001\u4f55\u3092\u6539\u5584\u3059\u308b\u304b\uff1f\n\n\u3010\u6708\u6b21\u30ec\u30d3\u30e5\u30fc\uff08\u6708\u521d\uff09\u3011\n\n\u78ba\u8a8d\u9805\u76ee\uff1a\n\u25a1 \u5168KPI\u306e\u9054\u6210\u5ea6\n\u25a1 \u524d\u6708\u6bd4\u306e\u5909\u5316\n\u25a1 \u7af6\u5408\u3068\u306e\u6bd4\u8f03\n\u25a1 \u9867\u5ba2\u306e\u58f0\uff08\u53e3\u30b3\u30df\u5185\u5bb9\uff09\n\n\u6df1\u6398\u308a\u5206\u6790\uff1a\n\u30fb\u306a\u305c\u3053\u306e\u6570\u5b57\u306b\u306a\u3063\u305f\u304b\uff1f\n\u30fb\u597d\u8abf\u306a\u6307\u6a19\u306e\u8981\u56e0\u306f\uff1f\n\u30fb\u4f4e\u8abf\u306a\u6307\u6a19\u306e\u8981\u56e0\u306f\uff1f\n\u30fb\u5916\u90e8\u8981\u56e0\uff08\u5b63\u7bc0\u7b49\uff09\u306f\uff1f\n\u30fb\u65bd\u7b56\u306e\u52b9\u679c\u306f\uff1f\n\n\u3010\u30ec\u30d3\u30e5\u30fc\u306e\u8996\u70b9\u3011\n\n\u5b9a\u91cf\u5206\u6790\uff1a\n\u6570\u5b57\u3067\u898b\u308b\n\n\u5b9a\u6027\u5206\u6790\uff1a\n\u53e3\u30b3\u30df\u306e\u5185\u5bb9\u3001\u304a\u5ba2\u69d8\u306e\u58f0\n\n\u7af6\u5408\u5206\u6790\uff1a\n\u7af6\u5408\u5e97\u3068\u6bd4\u8f03\n\n\u30c8\u30ec\u30f3\u30c9\u5206\u6790\uff1a\n\u6642\u7cfb\u5217\u306e\u5909\u5316\n<\/code><\/pre>\n\n\n\n
Action\uff08\u6539\u5584\uff09\uff1a\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u304f\u6539\u5584<\/h3>\n\n\n\n
\u3010\u6539\u5584\u306e\u512a\u5148\u9806\u4f4d\u3011\n\n1. \u30dc\u30c8\u30eb\u30cd\u30c3\u30af\u3092\u7279\u5b9a\n\n\u4f8b\uff1a\n\u8868\u793a\u56de\u6570\uff1a\u591a\u3044 \u2b55\n\u30af\u30ea\u30c3\u30af\u7387\uff1a\u4f4e\u3044 \u274c \u2190 \u3053\u3053\u304c\u30dc\u30c8\u30eb\u30cd\u30c3\u30af\n\u96fb\u8a71\u56de\u6570\uff1a\u666e\u901a\n\u6765\u5e97\u7387\uff1a\u9ad8\u3044\n\n\u2192 \u30af\u30ea\u30c3\u30af\u7387\u6539\u5584\u306b\u96c6\u4e2d\n\n2. \u539f\u56e0\u3092\u6df1\u6398\u308a\n\n\u306a\u305c\u30af\u30ea\u30c3\u30af\u7387\u304c\u4f4e\u3044\u306e\u304b\uff1f\n\u30fb\u5199\u771f\u304c\u5c11\u306a\u3044\uff1f\n\u30fb\u53e3\u30b3\u30df\u304c\u5c11\u306a\u3044\uff1f\n\u30fb\u8a55\u4fa1\u304c\u4f4e\u3044\uff1f\n\u30fb\u60c5\u5831\u304c\u4e0d\u8db3\uff1f\n\n\u30c7\u30fc\u30bf\u3067\u691c\u8a3c\uff1a\n\u5199\u771f\uff1a50\u679a\uff08\u7af6\u5408\uff1a150\u679a\uff09\n\u2192 \u539f\u56e0\uff1a\u5199\u771f\u4e0d\u8db3\n\n3. \u6539\u5584\u7b56\u3092\u5b9f\u884c\n\n\u512a\u5148\u65bd\u7b56\uff1a\n\u5199\u771f\u3092100\u679a\u8ffd\u52a0\n\u671f\u9593\uff1a1\u30f6\u6708\n\n4. \u52b9\u679c\u6e2c\u5b9a\n\n1\u30f6\u6708\u5f8c\uff1a\n\u30af\u30ea\u30c3\u30af\u7387\uff1a5% \u2192 10%\n\u2192 \u6539\u5584\u6210\u529f\n\n\u3010\u6539\u5584\u4e8b\u4f8b\u3011\n\n\u30b1\u30fc\u30b91\uff1a\n\u554f\u984c\uff1a\u8868\u793a\u56de\u6570\u304c\u5c11\u306a\u3044\n\u539f\u56e0\uff1a\u691c\u7d22\u9806\u4f4d\u304c\u4f4e\u3044\uff0815\u4f4d\uff09\n\u6539\u5584\uff1a\u53e3\u30b3\u30df\u7372\u5f97\u5f37\u5316\n\u7d50\u679c\uff1a\u9806\u4f4d5\u4f4d\u3001\u8868\u793a\u56de\u6570+80%\n\n\u30b1\u30fc\u30b92\uff1a\n\u554f\u984c\uff1a\u96fb\u8a71\u304c\u5c11\u306a\u3044\n\u539f\u56e0\uff1a\u55b6\u696d\u6642\u9593\u4e0d\u660e\u78ba\n\u6539\u5584\uff1a\u55b6\u696d\u6642\u9593\u3092\u6b63\u78ba\u306b\u8a2d\u5b9a\n\u7d50\u679c\uff1a\u96fb\u8a71+150%\n\n\u30b1\u30fc\u30b93\uff1a\n\u554f\u984c\uff1a\u6765\u5e97\u7387\u304c\u4f4e\u3044\n\u539f\u56e0\uff1a\u9053\u304c\u5206\u304b\u308a\u306b\u304f\u3044\n\u6539\u5584\uff1a\u9053\u9806\u5199\u771f\u30925\u679a\u8ffd\u52a0\n\u7d50\u679c\uff1a\u6765\u5e97\u7387+40%\n<\/code><\/pre>\n\n\n\n
\n\n\n\n
\u696d\u7a2e\u5225\u306e\u91cd\u8981KPI<\/h2>\n\n\n\n
\u98f2\u98df\u5e97<\/h3>\n\n\n\n
\u3010\u6700\u91cd\u8981KPI Top3\u3011\n\n1. \u30af\u30ea\u30c3\u30af\u7387\uff08CTR\uff09\n\u76ee\u6a19\uff1a15%\u4ee5\u4e0a\n\u7406\u7531\uff1a\u30d3\u30b8\u30e5\u30a2\u30eb\u304c\u91cd\u8981\n\n2. \u30eb\u30fc\u30c8\u691c\u7d22\u6570\n\u76ee\u6a19\uff1a\u8868\u793a\u56de\u6570\u306e10%\n\u7406\u7531\uff1a\u6765\u5e97\u610f\u6b32\u306e\u6307\u6a19\n\n3. \u65b0\u898f\u5ba2\u6570\n\u76ee\u6a19\uff1a\u670830\u4eba\u4ee5\u4e0a\n\u7406\u7531\uff1a\u6700\u7d42\u7684\u306a\u6210\u679c\n\n\u3010\u6e2c\u5b9a\u983b\u5ea6\u3011\n\u30fb\u65e5\u6b21\uff1a\u53e3\u30b3\u30df\u3001\u6295\u7a3f\n\u30fb\u9031\u6b21\uff1a\u8868\u793a\u56de\u6570\u3001CTR\n\u30fb\u6708\u6b21\uff1a\u5168\u6307\u6a19\n\n\u3010\u7279\u306b\u898b\u308b\u3079\u304d\u30dd\u30a4\u30f3\u30c8\u3011\n\u30fb\u6599\u7406\u5199\u771f\u306e\u95b2\u89a7\u6570\n\u30fb\u300c\u4e88\u7d04\u300d\u30dc\u30bf\u30f3\u306e\u30af\u30ea\u30c3\u30af\u6570\n\u30fb\u30e9\u30f3\u30c1\/\u30c7\u30a3\u30ca\u30fc\u306e\u6642\u9593\u5e2f\u5225\n<\/code><\/pre>\n\n\n\n
\u7f8e\u5bb9\u5ba4\u30fb\u30b5\u30ed\u30f3<\/h3>\n\n\n\n
\u3010\u6700\u91cd\u8981KPI Top3\u3011\n\n1. \u96fb\u8a71\u56de\u6570\n\u76ee\u6a19\uff1a\u8868\u793a\u56de\u6570\u306e5%\n\u7406\u7531\uff1a\u4e88\u7d04\u306b\u3064\u306a\u304c\u308b\n\n2. \u5e73\u5747\u8a55\u4fa1\n\u76ee\u6a19\uff1a\u26054.7\u4ee5\u4e0a\n\u7406\u7531\uff1a\u4fe1\u983c\u6027\u304c\u91cd\u8981\n\n3. \u30ea\u30d4\u30fc\u30c8\u7387\n\u76ee\u6a19\uff1a50%\u4ee5\u4e0a\n\u7406\u7531\uff1aLTV\u304c\u9ad8\u3044\n\n\u3010\u6e2c\u5b9a\u983b\u5ea6\u3011\n\u30fb\u65e5\u6b21\uff1a\u53e3\u30b3\u30df\u3001\u4e88\u7d04\n\u30fb\u9031\u6b21\uff1a\u96fb\u8a71\u56de\u6570\n\u30fb\u6708\u6b21\uff1a\u30ea\u30d4\u30fc\u30c8\u7387\n\n\u3010\u7279\u306b\u898b\u308b\u3079\u304d\u30dd\u30a4\u30f3\u30c8\u3011\n\u30fb\u30d3\u30d5\u30a9\u30fc\u30a2\u30d5\u30bf\u30fc\u5199\u771f\u306e\u95b2\u89a7\u6570\n\u30fb\u30b9\u30bf\u30a4\u30ea\u30b9\u30c8\u5225\u306e\u53e3\u30b3\u30df\n\u30fb\u4e88\u7d04\u306e\u66dc\u65e5\u30fb\u6642\u9593\u5e2f\n<\/code><\/pre>\n\n\n\n
\u6574\u9aa8\u9662\u30fb\u6cbb\u7642\u9662<\/h3>\n\n\n\n
\u3010\u6700\u91cd\u8981KPI Top3\u3011\n\n1. \u96fb\u8a71\u56de\u6570\n\u76ee\u6a19\uff1a\u8868\u793a\u56de\u6570\u306e8%\n\u7406\u7531\uff1a\u4eca\u3059\u3050\u306e\u60a9\u307f\n\n2. \u53e3\u30b3\u30df\u6570\u3068\u5185\u5bb9\n\u76ee\u6a19\uff1a\u670810\u4ef6\u3001\u26054.5\u4ee5\u4e0a\n\u7406\u7531\uff1a\u4fe1\u983c\u6027\u304c\u6c7a\u3081\u624b\n\n3. \u65b0\u898f\u60a3\u8005\u6570\n\u76ee\u6a19\uff1a\u670825\u4eba\u4ee5\u4e0a\n\u7406\u7531\uff1a\u6700\u7d42\u7684\u306a\u6210\u679c\n\n\u3010\u6e2c\u5b9a\u983b\u5ea6\u3011\n\u30fb\u65e5\u6b21\uff1a\u96fb\u8a71\u56de\u6570\u3001\u53e3\u30b3\u30df\n\u30fb\u9031\u6b21\uff1a\u8868\u793a\u56de\u6570\n\u30fb\u6708\u6b21\uff1a\u65b0\u898f\u60a3\u8005\u6570\n\n\u3010\u7279\u306b\u898b\u308b\u3079\u304d\u30dd\u30a4\u30f3\u30c8\u3011\n\u30fb\u75c7\u72b6\u5225\u306e\u691c\u7d22\u30ad\u30fc\u30ef\u30fc\u30c9\n\u30fb\u300c\u3053\u306e\u75c7\u72b6\u306b\u52b9\u679c\u304c\u3042\u3063\u305f\u300d\u3068\u3044\u3046\u53e3\u30b3\u30df\n\u30fb\u30ea\u30d4\u30fc\u30c8\u7387\uff08\u91cd\u75c7\u5ea6\u306e\u6307\u6a19\uff09\n<\/code><\/pre>\n\n\n\n
\u30d5\u30a3\u30c3\u30c8\u30cd\u30b9\u30b8\u30e0<\/h3>\n\n\n\n
\u3010\u6700\u91cd\u8981KPI Top3\u3011\n\n1. Web\u30b5\u30a4\u30c8\u30a2\u30af\u30bb\u30b9\n\u76ee\u6a19\uff1a\u8868\u793a\u56de\u6570\u306e8%\n\u7406\u7531\uff1a\u8a73\u7d30\u78ba\u8a8d\u304c\u5fc5\u8981\n\n2. \u5199\u771f\u95b2\u89a7\u6570\n\u76ee\u6a19\uff1a\u670810,000\u56de\u4ee5\u4e0a\n\u7406\u7531\uff1a\u65bd\u8a2d\u304c\u6c7a\u3081\u624b\n\n3. \u65b0\u898f\u4f1a\u54e1\u6570\n\u76ee\u6a19\uff1a\u670815\u4eba\u4ee5\u4e0a\n\u7406\u7531\uff1a\u6700\u7d42\u7684\u306a\u6210\u679c\n\n\u3010\u6e2c\u5b9a\u983b\u5ea6\u3011\n\u30fb\u65e5\u6b21\uff1aWeb\u30a2\u30af\u30bb\u30b9\n\u30fb\u9031\u6b21\uff1a\u5199\u771f\u95b2\u89a7\u6570\n\u30fb\u6708\u6b21\uff1a\u65b0\u898f\u4f1a\u54e1\u6570\n\n\u3010\u7279\u306b\u898b\u308b\u3079\u304d\u30dd\u30a4\u30f3\u30c8\u3011\n\u30fb\u65bd\u8a2d\u5199\u771f\u306e\u95b2\u89a7\u6570\n\u30fb\u30d3\u30d5\u30a9\u30fc\u30a2\u30d5\u30bf\u30fc\u5199\u771f\u306e\u52b9\u679c\n\u30fb\u4f53\u9a13\u4e88\u7d04\u306e\u6570\n<\/code><\/pre>\n\n\n\n
\n\n\n\n
\u3088\u304f\u3042\u308b\u9593\u9055\u3044\u3068\u5bfe\u7b56<\/h2>\n\n\n\n
\u9593\u9055\u30441\uff1a\u898b\u308b\u3060\u3051\u3067\u7d42\u308f\u308b<\/h3>\n\n\n\n
\u274cNG\uff1a\n\u300c\u4eca\u6708\u306f\u8868\u793a\u56de\u6570\u304c3,000\u56de\u3060\u3063\u305f\u300d\n\u2192 \u898b\u3066\u7d42\u308f\u308a\n\n\u2b55OK\uff1a\n\u300c\u4eca\u6708\u306f\u8868\u793a\u56de\u6570\u304c3,000\u56de\u3060\u3063\u305f\u3002\n\u5148\u6708\u3088\u308a500\u56de\uff0820%\uff09\u5897\u52a0\u3002\n\u5199\u771f\u309250\u679a\u8ffd\u52a0\u3057\u305f\u52b9\u679c\u304c\u51fa\u3066\u3044\u308b\u3002\n\u6765\u6708\u306f\u3055\u3089\u306b50\u679a\u8ffd\u52a0\u3057\u3066\u3001\n4,000\u56de\u3092\u76ee\u6307\u3059\u300d\n\n\u2192 \u5206\u6790\u3057\u3001\u6b21\u306e\u884c\u52d5\u306b\u3064\u306a\u3052\u308b\n<\/code><\/pre>\n\n\n\n
\u9593\u9055\u30442\uff1a\u77ed\u671f\u3067\u5224\u65ad\u3059\u308b<\/h3>\n\n\n\n
\u274cNG\uff1a\n\u300c1\u9031\u9593\u3084\u3063\u305f\u3051\u3069\u52b9\u679c\u306a\u3044\u3002\u3084\u3081\u3088\u3046\u300d\n\n\u2b55OK\uff1a\n\u300c\u6700\u4f4e3\u30f6\u6708\u306f\u7d99\u7d9a\u3057\u3066\u5224\u65ad\u3059\u308b\u3002\n\u9031\u6b21\u3067\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3057\u3001\u6539\u5584\u3092\u7d9a\u3051\u308b\u300d\n\nMEO\u306f\u4e2d\u9577\u671f\u65bd\u7b56\uff1a\n\u30fb1\u30f6\u6708\uff1a\u5909\u5316\u304c\u898b\u3048\u59cb\u3081\u308b\n\u30fb3\u30f6\u6708\uff1a\u52b9\u679c\u3092\u5b9f\u611f\n\u30fb6\u30f6\u6708\uff1a\u5927\u304d\u306a\u6210\u679c\n<\/code><\/pre>\n\n\n\n
\u9593\u9055\u30443\uff1a\u5168\u3066\u306e\u6307\u6a19\u3092\u8ffd\u3044\u304b\u3051\u308b<\/h3>\n\n\n\n
\u274cNG\uff1a\n20\u500b\u306e\u6307\u6a19\u3092\u6bce\u65e5\u30c1\u30a7\u30c3\u30af\n\u2192 \u6642\u9593\u304c\u304b\u304b\u308a\u3059\u304e\u308b\n\u2192 \u91cd\u8981\u306a\u3053\u3068\u304c\u898b\u3048\u306a\u304f\u306a\u308b\n\n\u2b55OK\uff1a\n\u91cd\u8981\u306a3-5\u6307\u6a19\u306b\u7d5e\u308b\n\u2192 \u65e5\u6b21\uff1a\u53e3\u30b3\u30df\u3001\u6295\u7a3f\n\u2192 \u9031\u6b21\uff1a\u8868\u793a\u56de\u6570\u3001CTR\u3001\u96fb\u8a71\n\u2192 \u6708\u6b21\uff1a\u5168\u6307\u6a19\n\n80\/20\u306e\u6cd5\u5247\uff1a\n20%\u306e\u6307\u6a19\u304c80%\u306e\u7d50\u679c\u3092\u6c7a\u3081\u308b\n\u2192 \u305d\u306e20%\u306b\u96c6\u4e2d\n<\/code><\/pre>\n\n\n\n
\u9593\u9055\u30444\uff1a\u7af6\u5408\u3092\u898b\u306a\u3044<\/h3>\n\n\n\n
\u274cNG\uff1a\n\u81ea\u5e97\u306e\u30c7\u30fc\u30bf\u3060\u3051\u898b\u308b\n\n\u2b55OK\uff1a\n\u7af6\u5408\u3068\u6bd4\u8f03\u3059\u308b\n\n\u6bd4\u8f03\u9805\u76ee\uff1a\n\u25a1 \u53e3\u30b3\u30df\u6570\n\u25a1 \u5e73\u5747\u8a55\u4fa1\n\u25a1 \u5199\u771f\u679a\u6570\n\u25a1 \u6295\u7a3f\u983b\u5ea6\n\u25a1 \u691c\u7d22\u9806\u4f4d\n\n\u4f8b\uff1a\n\u81ea\u5e97\uff1a\u53e3\u30b3\u30df50\u4ef6\uff08\u26054.5\uff09\n\u7af6\u5408\uff1a\u53e3\u30b3\u30df100\u4ef6\uff08\u26054.6\uff09\n\u2192 \u53e3\u30b3\u30df\u7372\u5f97\u3092\u5f37\u5316\u3059\u3079\u304d\n<\/code><\/pre>\n\n\n\n
\u9593\u9055\u30445\uff1a\u9867\u5ba2\u306e\u58f0\u3092\u805e\u304b\u306a\u3044<\/h3>\n\n\n\n
\u274cNG\uff1a\n\u6570\u5b57\u3060\u3051\u898b\u3066\u3001\u9867\u5ba2\u306e\u58f0\u3092\u898b\u306a\u3044\n\n\u2b55OK\uff1a\n\u53e3\u30b3\u30df\u306e\u5185\u5bb9\u3092\u4e01\u5be7\u306b\u8aad\u3080\n\n\u9867\u5ba2\u306e\u58f0\u304b\u3089\u5f97\u3089\u308c\u308b\u60c5\u5831\uff1a\n\u30fb\u4f55\u304c\u8a55\u4fa1\u3055\u308c\u3066\u3044\u308b\u304b\n\u30fb\u4f55\u304c\u4e0d\u6e80\u304b\n\u30fb\u3069\u3093\u306a\u30cb\u30fc\u30ba\u304c\u3042\u308b\u304b\n\u30fb\u3069\u3046\u6539\u5584\u3059\u3079\u304d\u304b\n\n\u4f8b\uff1a\n\u53e3\u30b3\u30df\u3067\u300c\u99d0\u8eca\u5834\u304c\u308f\u304b\u308a\u306b\u304f\u3044\u300d\n\u2192 \u99d0\u8eca\u5834\u306e\u5199\u771f\u3092\u8ffd\u52a0\n\u2192 \u9053\u9806\u3092\u6295\u7a3f\u3067\u8aac\u660e\n\u2192 \u6539\u5584\n<\/code><\/pre>\n\n\n\n
\n\n\n\n
\u30c4\u30fc\u30eb\u306e\u6d3b\u7528<\/h2>\n\n\n\n
\u7121\u6599\u30c4\u30fc\u30eb<\/h3>\n\n\n\n
\u30101. Google\u30d3\u30b8\u30cd\u30b9\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\uff08\u7121\u6599\uff09\u3011\n\n\u3067\u304d\u308b\u3053\u3068\uff1a\n\u30fb\u57fa\u672c\u7684\u306a\u30a4\u30f3\u30b5\u30a4\u30c8\n\u30fb\u53e3\u30b3\u30df\u7ba1\u7406\n\u30fb\u6295\u7a3f\u7ba1\u7406\n\n\u9650\u754c\uff1a\n\u30fb\u30c7\u30fc\u30bf\u306e\u30a8\u30af\u30b9\u30dd\u30fc\u30c8\u4e0d\u53ef\n\u30fb\u8a73\u7d30\u5206\u6790\u6a5f\u80fd\u306a\u3057\n\u30fb\u8907\u6570\u5e97\u8217\u306e\u4e00\u62ec\u7ba1\u7406\u56f0\u96e3\n\n\u30102. Google\u30b9\u30d7\u30ec\u30c3\u30c9\u30b7\u30fc\u30c8\uff08\u7121\u6599\uff09\u3011\n\n\u3067\u304d\u308b\u3053\u3068\uff1a\n\u30fb\u30c7\u30fc\u30bf\u306e\u624b\u52d5\u5165\u529b\n\u30fb\u30b0\u30e9\u30d5\u4f5c\u6210\n\u30fb\u7c21\u6613\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\n\n\u4f7f\u3044\u65b9\uff1a\n\u624b\u52d5\u3067\u30a4\u30f3\u30b5\u30a4\u30c8\u306e\u30c7\u30fc\u30bf\u3092\u8ee2\u8a18\n\n\u30103. Google\u30c7\u30fc\u30bf\u30dd\u30fc\u30bf\u30eb\uff08\u7121\u6599\uff09\u3011\n\n\u3067\u304d\u308b\u3053\u3068\uff1a\n\u30fb\u30c7\u30fc\u30bf\u306e\u53ef\u8996\u5316\n\u30fb\u81ea\u52d5\u66f4\u65b0\n\u30fb\u5171\u6709\n\n\u63a5\u7d9a\uff1a\nGoogle\u30b9\u30d7\u30ec\u30c3\u30c9\u30b7\u30fc\u30c8\u3068\u9023\u643a\n<\/code><\/pre>\n\n\n\n
\u6709\u6599\u30c4\u30fc\u30eb<\/h3>\n\n\n\n
\u30101. Smart MEO AI\u3011\n\n\u6708\u984d\uff1a15,000\u5186\/\u5e97\u8217\n\n\u3067\u304d\u308b\u3053\u3068\uff1a\n\u30fb\u53e3\u30b3\u30df\u8fd4\u4fe1\u81ea\u52d5\u751f\u6210\uff08AI\uff09\n\u30fb\u6295\u7a3f\u81ea\u52d5\u4f5c\u6210\uff08AI\uff09\n\u30fb\u52b9\u679c\u6e2c\u5b9a\u30ec\u30dd\u30fc\u30c8\u81ea\u52d5\u751f\u6210\n\u30fb\u8907\u6570\u5e97\u8217\u4e00\u62ec\u7ba1\u7406\n\u30fb\u7af6\u5408\u5206\u6790\n\n\u30e1\u30ea\u30c3\u30c8\uff1a\n\u30fb\u6642\u9593\u524a\u6e1b\uff08\u903120\u6642\u9593\u21922\u6642\u9593\uff09\n\u30fb\u30ec\u30dd\u30fc\u30c8\u81ea\u52d5\u5316\n\u30fbAI\u6d3b\u7528\n\n\u30102. GMB Crusher\u3011\n\n\u6708\u984d\uff1a$49-$99\n\n\u3067\u304d\u308b\u3053\u3068\uff1a\n\u30fb\u691c\u7d22\u9806\u4f4d\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\n\u30fb\u7af6\u5408\u5206\u6790\n\u30fb\u30ad\u30fc\u30ef\u30fc\u30c9\u5206\u6790\n\u30fb\u30ec\u30dd\u30fc\u30c8\u81ea\u52d5\u751f\u6210\n\n\u30e1\u30ea\u30c3\u30c8\uff1a\n\u30fb\u9806\u4f4d\u3092\u6b63\u78ba\u306b\u6e2c\u5b9a\n\u30fb\u7af6\u5408\u3068\u306e\u6bd4\u8f03\u304c\u7c21\u5358\n\n\u30103. BrightLocal\u3011\n\n\u6708\u984d\uff1a$29-$249\n\n\u3067\u304d\u308b\u3053\u3068\uff1a\n\u30fb\u30ed\u30fc\u30ab\u30ebSEO\u7dcf\u5408\u5206\u6790\n\u30fb\u5f15\u7528\uff08\u30b5\u30a4\u30c6\u30fc\u30b7\u30e7\u30f3\uff09\u7ba1\u7406\n\u30fb\u30ec\u30d3\u30e5\u30fc\u7ba1\u7406\n\u30fb\u30ec\u30dd\u30fc\u30c8\u4f5c\u6210\n\n\u30e1\u30ea\u30c3\u30c8\uff1a\n\u30fb\u7dcf\u5408\u7684\u306a\u5206\u6790\n\u30fb\u4ee3\u7406\u5e97\u5411\u3051\u6a5f\u80fd\u5145\u5b9f\n<\/code><\/pre>\n\n\n\n
\n\n\n\n
\u307e\u3068\u3081<\/h2>\n\n\n\n
\u3010MEO\u52b9\u679c\u6e2c\u5b9a\u306e5\u3064\u306e\u30b9\u30c6\u30c3\u30d7\u3011\n\nStep 1: KPI\u8a2d\u5b9a\n\u2192 \u696d\u7a2e\u306b\u5408\u308f\u305b\u305f\u91cd\u8981\u6307\u6a19\u3092\u9078\u3076\n\nStep 2: \u30c7\u30fc\u30bf\u53ce\u96c6\n\u2192 Google\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u5b9a\u671f\u7684\u306b\u78ba\u8a8d\n\nStep 3: \u5206\u6790\n\u2192 \u6570\u5b57\u306e\u610f\u5473\u3092\u8aad\u307f\u89e3\u304f\n\nStep 4: \u6539\u5584\n\u2192 \u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u3066\u65bd\u7b56\u3092\u5b9f\u884c\n\nStep 5: \u7d99\u7d9a\n\u2192 PDCA\u3092\u56de\u3057\u7d9a\u3051\u308b\n\n\u3010\u6210\u529f\u306e3\u539f\u5247\u3011\n\n1. \u6e2c\u5b9a\u306a\u304f\u3057\u3066\u6539\u5584\u306a\u3057\n\u2192 \u5fc5\u305a\u6570\u5b57\u3092\u898b\u308b\n\n2. \u77ed\u671f\u3067\u5224\u65ad\u305b\u305a\u3001\u9577\u671f\u3067\u898b\u308b\n\u2192 \u6700\u4f4e3\u30f6\u6708\u306f\u7d99\u7d9a\n\n3. \u30c7\u30fc\u30bf\u304b\u3089\u884c\u52d5\u3078\n\u2192 \u898b\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u6539\u5584\u3059\u308b\n\n\u3010\u6700\u91cd\u8981\u3011\n\u6570\u5b57\u306f\u30c4\u30fc\u30eb\u3001\u76ee\u7684\u306f\u9867\u5ba2\u6e80\u8db3\n\n\u6570\u5b57\u3092\u8ffd\u3044\u304b\u3051\u308b\u3042\u307e\u308a\u3001\n\u9867\u5ba2\u3092\u898b\u5931\u308f\u306a\u3044\u3053\u3068\u3002\n\n\u6570\u5b57\u306f\u3001\u304a\u5ba2\u69d8\u3092\u3088\u308a\u559c\u3070\u305b\u308b\u305f\u3081\u306e\n\u30d2\u30f3\u30c8\u3092\u4e0e\u3048\u3066\u304f\u308c\u308b\u3082\u306e\u3002\n\n\u305d\u3046\u8003\u3048\u308c\u3070\u3001\u52b9\u679c\u6e2c\u5b9a\u306f\n\u697d\u3057\u304f\u306a\u308a\u307e\u3059\u3002\n<\/code><\/pre>\n\n\n\n
\n\n\n\n
\u4eca\u65e5\u304b\u3089\u3067\u304d\u308b\u30a2\u30af\u30b7\u30e7\u30f3<\/h2>\n\n\n\n
\u3010\u4eca\u65e5\u3084\u308b\u3053\u3068\uff0830\u5206\uff09\u3011\n\u25a1 Google\u30d3\u30b8\u30cd\u30b9\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u306e\u30a4\u30f3\u30b5\u30a4\u30c8\u78ba\u8a8d\n\u25a1 \u5148\u6708\u306e\u30c7\u30fc\u30bf\u3092\u30b9\u30d7\u30ec\u30c3\u30c9\u30b7\u30fc\u30c8\u306b\u8a18\u9332\n\u25a1 \u4eca\u6708\u306e\u76ee\u6a19\u30923\u3064\u8a2d\u5b9a\n\n\u3010\u4eca\u9031\u3084\u308b\u3053\u3068\uff082\u6642\u9593\uff09\u3011\n\u25a1 \u904e\u53bb3\u30f6\u6708\u5206\u306e\u30c7\u30fc\u30bf\u3092\u5165\u529b\n\u25a1 \u30b0\u30e9\u30d5\u3092\u4f5c\u6210\n\u25a1 \u30dc\u30c8\u30eb\u30cd\u30c3\u30af\u30921\u3064\u7279\u5b9a\n\n\u3010\u4eca\u6708\u3084\u308b\u3053\u3068\uff085\u6642\u9593\uff09\u3011\n\u25a1 \u6708\u6b21\u30ec\u30dd\u30fc\u30c8\u306e\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u4f5c\u6210\n\u25a1 \u9031\u6b21\u30ec\u30d3\u30e5\u30fc\u306e\u30eb\u30fc\u30c6\u30a3\u30f3\u78ba\u7acb\n\u25a1 \u6539\u5584\u65bd\u7b56\u30921\u3064\u5b9f\u884c\n\n\u30103\u30f6\u6708\u5f8c\u306e\u76ee\u6a19\u3011\n\u25a1 \u5168KPI\u3092\u6bce\u6708\u6e2c\u5b9a\u3057\u3066\u3044\u308b\n\u25a1 PDCA\u304c\u56de\u3063\u3066\u3044\u308b\n\u25a1 \u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u3066\u610f\u601d\u6c7a\u5b9a\u3057\u3066\u3044\u308b\n\u25a1 \u660e\u78ba\u306b\u52b9\u679c\u304c\u898b\u3048\u3066\u3044\u308b\n<\/code><\/pre>\n\n\n\n
\n\n\n\n
\u3055\u3042\u3001\u4eca\u65e5\u304b\u3089\u52b9\u679c\u6e2c\u5b9a\u3092\u59cb\u3081\u307e\u3057\u3087\u3046\u3002<\/strong><\/p>\n\n\n\n
\u6570\u5b57\u3092\u898b\u308b\u3053\u3068\u3067\u3001\u3042\u306a\u305f\u306eMEO\u5bfe\u7b56\u306f\u78ba\u5b9f\u306b\u9032\u5316\u3057\u307e\u3059\u3002<\/p>\n\n\n\n
3\u30f6\u6708\u5f8c\u30016\u30f6\u6708\u5f8c\u30011\u5e74\u5f8c\u3002<\/p>\n\n\n\n
\u632f\u308a\u8fd4\u3063\u305f\u3068\u304d\u3001
\u300c\u3042\u306e\u6642\u3001\u52b9\u679c\u6e2c\u5b9a\u3092\u59cb\u3081\u3066\u672c\u5f53\u306b\u826f\u304b\u3063\u305f\u300d\u3068\u601d\u3048\u308b\u306f\u305a\u3067\u3059\u3002<\/p>\n\n\n\n
\u30c7\u30fc\u30bf\u306f\u3001\u6210\u529f\u3078\u306e\u5730\u56f3\u3067\u3059\u3002<\/strong><\/p>\n\n\n\n
\u305d\u306e\u5730\u56f3\u3092\u624b\u306b\u3001\u6210\u529f\u3078\u9032\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n
\u3042\u306a\u305f\u306e\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u9577\u3092\u3001\u5fc3\u304b\u3089\u5fdc\u63f4\u3057\u3066\u3044\u307e\u3059\uff01\ud83d\udcca<\/p>\n\n\n\n
\u9811\u5f35\u3063\u3066\u304f\u3060\u3055\u3044\uff01<\/p>\n","protected":false},"excerpt":{"rendered":"
MEO\u5bfe\u7b56\u306e\u52b9\u679c\u6e2c\u5b9a\u65b9\u6cd5\u3010KPI\u8a2d\u5b9a\u304b\u3089\u5206\u6790\u307e\u3067\u5b8c\u5168\u7248\u3011 \u300cMEO\u5bfe\u7b56\u3092\u59cb\u3081\u305f\u3051\u3069\u3001\u52b9\u679c\u304c\u51fa\u3066\u3044\u308b\u306e\u304b\u308f\u304b\u3089\u306a\u3044…\u300d \u300c\u6570\u5b57\u306f\u898b\u3066\u3044\u308b\u3051\u3069\u3001\u4f55\u3092\u6539\u5584\u3059\u308c\u3070\u3044\u3044\u306e\u304b…\u300d \u300c\u30ec\u30dd\u30fc\u30c8\u3092\u4f5c\u308a\u305f\u3044\u3051\u3069 … <\/p>\n","protected":false},"author":1,"featured_media":154,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-153","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kihon"],"_links":{"self":[{"href":"https:\/\/haward-joyman.com\/aimeo\/wp-json\/wp\/v2\/posts\/153","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/haward-joyman.com\/aimeo\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/haward-joyman.com\/aimeo\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/haward-joyman.com\/aimeo\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/haward-joyman.com\/aimeo\/wp-json\/wp\/v2\/comments?post=153"}],"version-history":[{"count":1,"href":"https:\/\/haward-joyman.com\/aimeo\/wp-json\/wp\/v2\/posts\/153\/revisions"}],"predecessor-version":[{"id":155,"href":"https:\/\/haward-joyman.com\/aimeo\/wp-json\/wp\/v2\/posts\/153\/revisions\/155"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/haward-joyman.com\/aimeo\/wp-json\/wp\/v2\/media\/154"}],"wp:attachment":[{"href":"https:\/\/haward-joyman.com\/aimeo\/wp-json\/wp\/v2\/media?parent=153"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/haward-joyman.com\/aimeo\/wp-json\/wp\/v2\/categories?post=153"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/haward-joyman.com\/aimeo\/wp-json\/wp\/v2\/tags?post=153"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}